Comments on: 2023 e-tourism success factors in China

By: Mataro

Mataro — Thu, 02 Feb 2023 07:59:03 +0000

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Regards
Nataro Mwita

By: Liu

Liu — Fri, 24 Oct 2014 07:17:49 +0000

Good article, but I don’t agree that foreign companies wanting to attract Chinese guests should shift their focus away from building relationships with Chinese agents. – that Chinese travelers say that they prefer to travel independently does not mean that they have not arranged their tour through a travel agency. Most still do, for many reasons (visa help, travel contract, tour plan design etc.). It just means that they prefer to travel in small, private groups. – China is a massive market. You need local agents selling your product if you want to reach a broader audience. – we must not blindly look at the numbers and conclude that the market right now is a 38/62 (or 30/70) split between group and individual travelers.This just means that – according to this survey – the current outbound Chinese traveler mainly travels independently. However since the central, southern and western regions of China are still a huge untapped pool of potential travelers, and with rising purchasing power in these areas, the potential of group travel is still larger than individual travel – at least for some years to come. Yes, it is changing, but beware that overlooking the group market might be a mistake.

By: Robert

Robert — Fri, 03 Oct 2014 06:10:25 +0000

Feng-Shui is the spirit of traditional Chinese culture

By: Mikeal

Mikeal — Fri, 03 Oct 2014 05:42:06 +0000

You should do a test, Chinesetouristagency. Everything the same, except for name, one with your picture or someone else–but a man, one with a picture of pretty young lady of your dreams, then one with a less attractive woman. Or whatever you choose–just suggesting.

Compare the responses you obtain, versus Lisa’s.

Of course there may be an ennui effect, so you may have to think up a revised line, like “I luv u connect w me!” or, “I want to learn from you!” or some variation thereof.