Comments on: WeChat mini-programs have been taking China’s ecommerce industry by storm. https://chinesetouristagency.com/wechat-mini-programs-have-been-taking-chinas-ecommerce-industry-by-storm/ Chinese tourist: attract tourists from China Tue, 19 May 2020 20:28:53 +0000 hourly 1 https://wordpress.org/?v=6.8.5 By: Fabrice https://chinesetouristagency.com/wechat-mini-programs-have-been-taking-chinas-ecommerce-industry-by-storm/#comment-54409 Tue, 19 May 2020 20:28:53 +0000 https://chinesetouristagency.com/?p=47610#comment-54409 Very good article. I love mini program. Who are the beneficiaries of the WeChat of Mini-App?
We can classify the companies that currently benefit from WeChat Mini-App into 4 groups: Tencent, traffic managers, off-line giants and “thinkers” of social networks, which can themselves be divided into two main categories, daily services and retail.

But how do merchants organize themselves in terms of WeChat Mini-App? According to a recent ranking of the 100 most popular Mini-App published by ALD (aldwx.com), online sellers represent only 11% of the first 100 Mini-App. In addition, when we are interested in e-merchants, their performance on Mini-App is not really positive. Still according to the ALD report, only 9 of the 100 Mini-Apps included in the ranking are e-merchants, including JD.com and Pinduoduo, both benefiting from Tencent capital. The other prominent categories are clothing and food delivery services.

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