{"id":47112,"date":"2018-09-24T07:00:36","date_gmt":"2018-09-24T07:00:36","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=47112"},"modified":"2020-06-05T12:53:01","modified_gmt":"2020-06-05T12:53:01","slug":"chinese-tourists-looking-local-experience","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/chinese-tourists-looking-local-experience\/","title":{"rendered":"Chinese Tourists are looking for Local Experience"},"content":{"rendered":"

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As the number of Chinese outbound traveler\u2019s continue to rise, their travel preference and behavior are undergoing significant changes. They are not the typical shopping tourist. They prefer experience-based travel. Instead of looking for group travels, they are being independent and looking for local experience.<\/p>\n

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The number of Chinese citizens traveling abroad in 2018 was 149.72 million, an increase of 14.7% over 2017 data. Nearly half of the travelers were from large cities such as Beijing and Shanghai, while the other half hailed from smaller cities.<\/p>\n

For these increasingly independent travelers, it was important to have an authentic experience in these new countries. So while big shopping malls still hold appeal, many Chinese travel programs are no longer complete without activities such as music festivals, international film festivals, Contemporary art museums visits.<\/p>\n

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Travel Habits are evolving
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The idea of outbound tourism<\/a> for Chinese associated closely with shopping is absolutely out of date. For the first time, shopping is no longer the main reason for Chinese to abroad. These travelers don’t want to be just shoppers but also enjoy the experience.<\/p>\n

The 2017 annual survey of Chinese tourists<\/a> by consultancy Oliver Wyman found that while the average amount spent on an overseas trip rose slightly last year to Rmb20,000 ($3,000). Shopping expenditure per trip fell to roughly Rmb6,700, from Rmb8,050 in 2015. It proved that Chinese tourists found the experience in tourism sites overweighed shopping.<\/p>\n

In addition, the findings are echoed in a forthcoming FT Confidential Research survey that found that spending on shopping as a percentage of average trip expenditure fell to 37 percent this year from 47 percent in 2013. The amount spent on accommodation, food, and entertainment rose from 31 percent to 44 percent.<\/p>\n

Therefore it also alerts global tourism businesses and brings them unimaginably potential profits that nowadays Chinese tourists<\/a> not only are interested in shopping but also put emphasis on personal experience.<\/p>\n

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Young people do not reply on tour group anymore<\/strong><\/h3>\n

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Currently, we can see how Chinese even if they\u00a0 still relying on groups to organize their travels,\u00a0 new generations are chosing to plan on their own, looking forward to being independents travelers. \u00a0They are always trying not to be restricted by the tours and looking for unique experiences<\/span><\/p>\n

Chinese millennials in big cities are the one\u2019s taking over these solo travel decisions. They are not looking for a boring group experience.<\/span><\/p>\n

There is another crucial fact, the young generation has received more English education and they can go abroad on their own. In the end, there is no need for tour groups anymore.<\/p>\n

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Searching for local experiences<\/strong><\/h3>\n

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According to the Financial Times, the allocation of Chinese consumers\u2019 travel budgets to accommodation, food, and entertainment has climbed 50 percent over the past three years.<\/p>\n

As a matter of fact, when young tourists are seeking a better quality of life, they desire local experiences over traditional tourism schedules. During the 2018\/2019 period, according to the China Tourism Academy, one of every five visitors to Antarctica were from China.<\/a>\u00a0This demonstrates the desire for unique experiences that these travelers are looking for.\u00a0 Dining and uniquely local things-to-do are among the most popular experiences sought out by Chinese travelers.<\/p>\n

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\u00a0Chinese young tourists addicted to new destinations<\/strong><\/p>\n

Even though many Chinese tourists still want to re-visit the countries they have visited before, they are prioritizing new destinations. For instance, more than one third (37%) still intend to visit countries they have been to before, such as Japan (46% want to revisit), South Korea, Taiwan, and Thailand. However, they want to have a new experience in these countries and discover something new.<\/p>\n

The desires of these travelers for tour in Europe, North America, and Latin America have been growing exponentially for years now. In a study held in 2018, Europe, Africa, and the Middle East are the top destinations for more than half of the travelers surveyed.<\/p>\n

North America will continue to be a hot favorite, and Latin America is also emerging as a popular choice with 26% and 13% travelers planning a first-time visit to these destinations in the next year respectively. Over a third of travelers plan to visit Oceania next year, with Australia topping the list for future visits.<\/p>\n

Some millennials want to push the boundaries in trying activities that provide an adrenalin rush or even an element of danger such as whitewater rafting, an escape room, paintball, and sliding down a live volcano in Nicaragua.<\/p>\n

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Indicators for the 2020 Tourism Season: There is Hope<\/strong><\/h3>\n

Today, outbound tourism is a major indicator of the improvement of Chinese people’s living standards and happiness index. “Report” shows that in 2019 Chinese outbound tourism consumption is still the world’s first. According to data from the State Administration of Foreign Exchange, in the first half of 2019, China’s outbound travel expenditures were US$127.5 billion, and over 50% of travel expenditures occurred in Asia.<\/p>\n

In terms of booking channels, Chinese tourists go all over the world with a mobile phone, and OTAs such as Ctrip (online travel agencies) have become mainstream booking and service platforms for outbound travel. In 2018, Ctrip served over 50 million outbound tourists through various outbound travel products and services. In 2019, Chinese tourists choose outbound holiday products to reach 158 countries around the world, an increase of 17% over last year, and the number of outbound passengers and consumption also reached a new high.<\/p>\n

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How to attract Chinese Millenials?
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In spite of the young generation of millennials<\/a> in any country, digitalization cannot be neglected by any tourism business. Thus the priority always is to market your tourism business in digitalization.<\/p>\n

Here are some tips for tourism businesses tending to attract more Chinese people, especially young Chinese tourists.<\/p>\n

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Gain More Visibility with Chinese Social Media<\/strong><\/h4>\n

Social media fuels many of these newfound desires. Over 40 percent of millennial respondents said they share their cultural experiences through selfies that express their individuality to friends and family by the uniqueness of their holiday and no longer solely by what they wear or own.<\/p>\n

With more than 1 billion monthly users<\/a> in 2020, Wechat has become a powerful tool for businesses around the world. It is widely used especially among Chinese youth, who are most likely to travel.<\/p>\n

As a second popular platform in China, we also note Weibo. It is also very powerful for sharing images and content with a wider audience. Although it cannot match the Wechat user base, it still registered nearly 516 million monthly users<\/a> un 2020.\u00a0 Chinese tourists often look for information on these social media platforms before making decisions about travel.<\/p>\n

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How do we help you to stay connected to China?<\/h2>\n