{"id":47156,"date":"2024-11-11T07:13:00","date_gmt":"2024-11-11T07:13:00","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=47156"},"modified":"2024-11-11T11:20:21","modified_gmt":"2024-11-11T11:20:21","slug":"international-hotels-china-invest-digital","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/international-hotels-china-invest-digital\/","title":{"rendered":"International Hotels in China Should invest more in Digital Marketing"},"content":{"rendered":"

China\u2019s tourism consumption<\/a>\u00a0demand is strong in 2019. Chinese tourists are more and more concerned about culture, creativity, the fusion of science and technology.<\/p>\n

Outbound tourism is increasing in China. Chinese tourists\u00a0spend $127.5 billion on outbound travel in\u00a02019.<\/p>\n

The outbound tourism market in China 2024 update\u00a0<\/h2>\n

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The foreign spending of Chinese tourists was equal to 115.290 billion dollars. Furthermore, as the China Tourist Academy (CTA) reports, the expenditure per capita is around 800 dollars and the number of travelers has expanded in consideration of the fact that those who hold the passport have exceeded 10%.<\/p>\n

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Chinese\u00a0travelers\u00a0are spending more on outbound travel than on domestic travel. The per capita annual consumption of outbound tourists also increased by 8% year-on-year. This is mainly due to the high consumption of the post-80s people, but the rapid growth of the post-1995 people is also a big driving force of the Chinese tourism market, which is expected to become the main force of the future tourism market. This shows that with the continuous improvement of Chinese people\u2019s living standards, outbound leisure tourism will increase.<\/p>\n

So if you want to grasp this chance to promote your travel products, especially your hotel, you need to follow the trend in China and have a deep understanding of Chinese customers.<\/p>\n

How to promote your hotels via digital marketing?<\/h2>\n

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Xiaohongshu (Little Red Book)<\/strong>\u2014hands down, one of the most powerful social media tools<\/strong> for hotels wanting to connect with Chinese travelers. If your hotel isn\u2019t on Red Book yet, you\u2019re leaving a ton of potential guests on the table. Here\u2019s why this platform is a goldmine for hotel marketing and exactly how to use it to win over Chinese tourists.<\/p>\n

Why Little Red Book is a Game-Changer for Hotels<\/h3>\n
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  1. \n

    It\u2019s Visual and Aspirational<\/strong>
    \u2013 Little Red Book is all about that visual, aspirational content<\/strong>. Users flock to it for travel inspiration, lifestyle tips, and recommendations they can trust. Think of it as Instagram-meets-Pinterest, with a Chinese twist. Chinese travelers are using Red Book to discover places they want to go, experiences they want to have, and brands they can trust<\/strong>. If your hotel has a presence here, you\u2019re right where they\u2019re searching for their next travel destination.<\/p>\n<\/li>\n

  2. \n

    User Trust is Through the Roof<\/strong>
    \u2013 Chinese travelers trust Xiaohongshu because it\u2019s driven by authentic reviews and real experiences<\/strong>. They\u2019re scrolling through reviews, watching user-generated content, and basing their travel plans on recommendations from people they can relate to. If they see your hotel recommended here, it carries weight\u2014because people genuinely trust Red Book\u2019s community.<\/p>\n<\/li>\n

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    Direct Access to High-Intent Travelers<\/strong>
    \u2013 The users on Red Book aren\u2019t just casually browsing; they\u2019re high-intent travelers<\/strong> actively searching for the best spots to visit. This isn\u2019t a cold audience\u2014they\u2019re already looking for places to stay, things to do, and unique experiences. Your hotel is right in front of them as they make their travel plans.<\/p>\n<\/li>\n<\/ol>\n

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    How Hotels Can Use Little Red Book to Win Over Chinese Travelers<\/h3>\n
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    1. \n

      Create a Verified Official Account<\/strong>
      \u2013 Step one: get a verified official account<\/strong>. This isn\u2019t just about looking professional; it\u2019s about building trust. A verified account shows that you\u2019re serious, that your hotel is legit, and that you\u2019re actively engaging with the Chinese market. This credibility is crucial, especially for high-value travelers looking for a trustworthy experience.<\/p>\n<\/li>\n

    2. \n

      Post High-Quality Visual Content<\/strong>
      \u2013 Visuals are everything on Red Book. Post stunning photos<\/strong> and videos of your rooms, lobby, views, and amenities. Highlight the best spots in and around your hotel\u2014whether it\u2019s the pool, scenic balconies, or nearby attractions. Show off what makes your hotel unique, and make potential guests feel like they\u2019re already there. You want every post to scream, \u201cThis is where I want to stay!\u201d<\/p>\n<\/li>\n

    3. \n

      Engage with User Reviews and Feedback<\/strong>
      \u2013 Social proof is huge on Red Book. Encourage guests to share their experiences and tag your hotel. When they do, engage with every review<\/strong>\u2014thank them, answer questions, and make sure your audience sees that you\u2019re responsive and attentive. It\u2019s all about building a relationship with potential guests by showing that you genuinely care about your current ones.<\/p>\n<\/li>\n

    4. \n

      Partner with KOLs (Key Opinion Leaders)<\/strong>
      \u2013 Collaborating with KOLs (influencers)<\/strong> on Little Red Book can give your hotel major visibility. Find travel influencers who align with your brand and let them experience your hotel. When they share authentic content, their followers\u2014who already trust their opinions\u2014get a firsthand look at what makes your hotel amazing. This kind of endorsement is pure gold in the Chinese market.<\/p>\n<\/li>\n

    5. \n

      Use Targeted Ads to Boost Visibility<\/strong>
      \u2013 Red Book\u2019s ad platform lets you reach exactly the audience you\u2019re looking for. Set up targeted ads to promote your hotel to users who are interested in travel, your location, or local attractions. This boosts your visibility to travelers who are already dreaming about their next destination and are likely to act on your ads.<\/p>\n<\/li>\n

    6. \n

      Highlight Local Attractions<\/strong>
      \u2013 Chinese travelers want more than just a place to stay\u2014they want an experience<\/strong>. Showcase nearby landmarks, restaurants, and activities that make your location a dream destination. Use your posts to tell a story about your hotel\u2019s surroundings and position your property as the perfect base for exploring the area.<\/p>\n<\/li>\n

    7. \n

      Stay Consistent with Regular Posts<\/strong>
      \u2013 Red Book isn\u2019t a \u201cpost once and forget\u201d platform. You\u2019ve got to stay active. Regular posting keeps your hotel top-of-mind and shows users that you\u2019re engaged and dynamic. Post updates, seasonal specials, and unique experiences\u2014anything that gives travelers a reason to follow and keep your hotel on their radar.<\/p>\n<\/li>\n<\/ol>\n

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      Work on SEO<\/a>(search engine optimization) on Baidu<\/span><\/h3>\n

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      The first step to getting Chinese consumers to choose your brand is to build a good reputation in their hearts. In the context of the rapid development of the Internet in China, consumers usually use the Internet to look for and understand products and brand information and to judge whether a brand has a good reputation or not. This is when your e-reputation becomes important. You need to optimize the content of your website on\u00a0Baidu\u00a0to keep it on the first page of Baidu keyword search results.<\/p>\n

      All you need to do is to select some keywords that can represent your brand\u2019s value and characteristics. For example, if you want Chinese customers to choose your luxury hotel, you need to choose some keywords, such as \u201ccomfortable rooms\u201d, \u201cwith good views\u201d.<\/p>\n

      Secondly, you need to keep the content updated and adjust it based on the latest trend. The important thing is to get your potential clients and build a good reputation in the long-term.<\/p>\n

      PR to give legitimacy to your website<\/h3>\n

      PR is a marketing tool that excludes Paid ads. It consists of having an authority profile talking about your company. It can be media (newspapers, blog), KOLs or even the community.<\/p>\n

      PR has the advantage of lasting in time and gives you legitimacy.<\/p>\n

      Use Social Media to reach your target customers<\/span><\/h3>\n

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      More and more Chinese people use social media such as Wechat and Weibo to connect and interact with their family and friends. WeChat for example, with more than 1 billion monthly active users, is with no doubts one of the most influential platforms among Chinese social media. So if you take full advantage of WeChat you can attract your target customers.<\/p>\n

      For a company it is really important to have an official account in order to attract clients, to send push notifications, to have more followers and to redirect users in their website. Selecting the official account, the users can see the last items.<\/p>\n

      The articles in Wechat are presented like newsletters that the users receive. The design must be captivating and well-finished.<\/p>\n

      It is better to create a located content, in line with Chinese tastes. There are three kinds of advertising on Wechat: moments, Kols (an agreement between an advertiser and a popular blogger that will be paid for the creation of advertising content in the form of a newsletter), and banner (it is an announcement that appears at the bottom of the article mode of another official account. It uses the same targeting system as WeChat Moments ad).<\/p>\n

      The moment circle is a great place to connect with your customers. WeChat has been allowing brands to advertise on Moments since 2014. Brands like BMW, Coca-Cola, and Vivo mobile phones all once put up Moments ads. They can define their target users based on gender, age, location, occupation, preferences, consumer behavior, etc. Therefore, it is much more accurate.<\/p>\n

      Moments ads usually present in the form of texts, pictures or a video, along with promotional campaigns or giveaways. If readers are interested, they can click the \u201cRead More\u201d button at the lower-left corner for more information, which is usually linked to a promotional post, and H5 campaign page, the brand\u2019s official account or its official website.<\/p>\n

      Choose to work with KOLs on platforms like Douyin<\/strong><\/span><\/h3>\n

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      KOLs have gradually developed into an influential group in China. They have a large number of fans, and their purchase behavior will affect the purchase behavior of their followers. And it\u2019s important to note that choosing these people as your KOL is far cheaper than having a star as your spokesmen.<\/p>\n

      KOLs allow companies to position their brand and reach a huge audience. Not only do they encourage followers to reply and comment, but they also play a very important role in convincing the user to become a consumer.<\/p>\n

      This is like word-of-mouth marketing and can make their fans to purchase the same products. For example, if you choose your appropriate KOL in social media, they will post information and pictures of your hotel and recommend them to their fans. Since their fans trust them so much, they are likely to choose your brand when considering foreign hotels.<\/p>\n

      It is also possible to partner with KOLs who have a very large number of followers on streaming platforms or on channels like AcFun and Bilibili.You can collaborate by asking them to make short films or interesting documentaries about the brand.<\/p>\n

      Very often celebrities become exclusive ambassadors for a particular brand. The challenge lies in convincing a popular KOL to lend their face exclusively for one brand.<\/p>\n

      In China, there are many online holidays, such as Single Day for example. During these occasions, it is possible to collaborate with a KOL to direct a digital event of one day or more, to promote and increase knowledge of the company’s products\/services.<\/p>\n

      Since finding the right Kol can be really difficult, contact us and we will find the perfect person for you.<\/p>\n

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      GMA is an expert in Chinese digital marketing since 2012. We have worked with many big or small brands with our expertise in SEO, social media marketing, PR, etc.<\/p>\n

      Read also:<\/h4>\n