{"id":47163,"date":"2018-12-10T08:00:26","date_gmt":"2018-12-10T08:00:26","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=47163"},"modified":"2020-11-16T18:18:09","modified_gmt":"2020-11-16T18:18:09","slug":"tips-lure-chinese-tourists","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/tips-lure-chinese-tourists\/","title":{"rendered":"Tips to attract Chinese Tourists"},"content":{"rendered":"

Chinese tourism<\/a>\u00a0has definitely exploded over the years. China is the first source of income for global tourism. According to Statista, in 2019 the Chinese alone spent more than US$ 254.6 billion while traveling abroad. These estimates will continue to grow, thanks to a noticeable increase in the middle-class population with greater financial resources.<\/p>\n

Chinese tourists in 2019<\/h2>\n
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Number of online travel booking users in China from December 2015 to March 2020<\/figcaption><\/figure>\n

As personal disposable income increases year by year, Chinese people tend to spend more on traveling. The demand for China outbound tourism grows continuously. It is expected that the number of China outbound trips will reach 178.4 million with a total tourism expenditure of about CNY 1.2727 trillion by 2022.<\/p>\n

On average, in 2019, every Chinese tourist spent about CNY 7,000 when they visit other countries, which was 2 times what they spent in China.<\/p>\n

The Top China Outbound Tourism Destinations in 2019 were Vietnam, Thailand, Japan, Indonesia, Singapore, Malaysia, Hong Kong, Philippines, Cambodia, and Macau.<\/p>\n

Considering these data, it will be necessary, for the hospitality industry, to know the methods to attract over 100 million\u00a0Chinese tourists.<\/a>\u00a0Above all, in order to monetize this trend, the use of a digital marketing strategy will be essential.<\/p>\n

Tips to Attract Chinese Tourists<\/strong><\/span><\/h2>\n

SEO(Search Engine Optimization) on Baidu
\n<\/em><\/strong><\/span><\/h3>\n

The first step is to appear among the first results of Baidu, the most famous search engine in China. Baidu has 70% of queries. It is structured like an ecosystem (Baidu Search, Baidu Promotion, Baidu Video, Baidu Maps, Baidupedia) It has more than one billion mobile active users.<\/p>\n

To be effective, a website must be host in China or Hong Kong, must be translated in Chinese, with an eccentric layout and with plenty of information.<\/p>\n

Through SEO<\/a>, the probability of having reservations will become significantly greater.<\/p>\n

A website with a Seo structure is indexed in the highest positions. Usually, a user clicks on the first five presented answers. A good Seo campaign can help to be arranged in a successful way on the internet. For a good Seo strategy it is necessary to identify the sector and the target, the more effective keywords (avoiding the forbidden ones), and to know the competition<\/p>\n

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\u00a0<\/span><\/p>\n

Work on your Reputation Online<\/strong><\/span><\/h3>\n

Online reputation is vital as Chinese users are very affected by comments and reviews when it comes to making choices. They don\u2019t easily trust new brands.<\/p>\n

In China, E-reputation is the key to success. PR is a good way to build your credibility. Not only because you are having experts talking about you, but also for backlinks from authority websites. It gives you more visibility and a better conversion rate.<\/p>\n

It is, therefore, important to have a positive view of your structure through good online feedback.<\/p>\n

A strong presence on Chinese Social Media to communicate with your clients
\n<\/em><\/strong><\/span><\/h3>\n

Chinese population and\u00a0social media<\/a> have a strong relationship. In this country, the word of mouth is a must for greater visibility, because the Chinese trust their social circle and are very influenced by other recommendations, experiences, and opinions. This is why 634 million Chinese users are a great advertising opportunity for your business, especially when it comes to Weibo and WeChat.<\/p>\n