{"id":47261,"date":"2019-02-04T08:00:52","date_gmt":"2019-02-04T08:00:52","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=47261"},"modified":"2019-02-01T06:41:27","modified_gmt":"2019-02-01T06:41:27","slug":"china-tourism-trend-predictions-of-2019","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/china-tourism-trend-predictions-of-2019\/","title":{"rendered":"China tourism trend predictions of 2019"},"content":{"rendered":"\n

The tourism industry in China developed itself at a fast path but trends are changing. China represents the most important market for outbound travel in terms of population and travel spending<\/a>. It is important for brands to understand the opportunity of China\u2019s tourism market. Here is a summary of tourism trends of 2018 followed by what trends will be this year. <\/p>\n\n\n\n

A summary of 2018<\/h2>\n\n\n\n

China, the world\u2019s largest outbound tourism market<\/h3>\n\n\n\n
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China is a country full of opportunities. The tourism industry is relatively young but very attractive. With a total population accounting for more than 1.4 billion Chinese in January 2019, China has the world\u2019s largest outbound tourism market. Indeed, more than 71 million Chinese tourists<\/a> realized an outbound trip in the first half of 2018, 15 percent more than the previous year. This phenomenon is due to different factors. The first one being rising disposable incomes. The middle-class has the means to travel outside China. The second one is an increase in online information with a content of quality. Before selecting a destination, Chinese consumers go online to research for travel information. They mainly go on online travel agencies such as Trip.com and Qunar. They also go on social media and identify where KOLs recently went. Word-of-mouth and recommendations from friends are the most favored source of information of Chinese tourists. The third factor would be friendlier visa policies from foreign governments. With these facts into account, the number of outbound trips is supposed to reach 160 million by 2020.<\/p>\n\n\n\n

China, the world\u2019s largest outbound tourism spending<\/h3>\n\n\n\n

China\u2019s travelers have money and they are not scared to spend it. With 288 billion dollars spent worldwide in 2018, Chinese tourists\u2019 spending represents a quarter of global tourism spending. They usually spend a total of 2000 dollars per trip. This number includes flights and accommodation. <\/p>\n\n\n\n

However, a 14 percent drop in travel spending is witnessed. Spending per trip may be decreasing but with the number of tourists growing, overall travel spending should stay constant. Chinese tourists represent the highest spending among global international travelers.<\/p>\n\n\n\n

Chinese tourists, a segmented market<\/h3>\n\n\n\n

The tourism industry in China started with the trend of tour-groups. As Chinese tourist explore the world, their needs are changing. Wealthy Chinese were the first ones to travel. Their consumption preferences went from tour-group to independent trips. <\/p>\n\n\n\n

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Nowadays, Chinese with less mean are also starting to travel. These two different segments are generating growth in both tour-group and independent tourists. Each consumer behavior is different. Some can be shoppers, culture enthusiasts, landmark hunters, escapists or even adventure-seekers.<\/p>\n\n\n\n

What to expect in 2019?<\/h2>\n\n\n\n

Exotic destinations: the first choice of young travelers<\/h3>\n\n\n\n

Chinese tourists used to travel in countries not too far away from their homeland. Flights were an average of four hours among outbound Chinese tourists. However, younger generations such as the generation Z or post-90s (born between 1990 and 1999), are traveling more and more. Qualifying themselves as relatively independent and curious, they are looking for an unforgettable traveling niche experience. In order to do so, they are ready to travel a longer distance to find the perfect exotic destination.<\/p>\n\n\n\n

Alibaba\u2019s online travel platform,\nFliggy, saw a change in its booking destination in 2018. According to its\nnumbers, Azerbaijan, Serbia, The Vatican, Georgia, Croatia, Portugal, Turkey,\nEthiopia, Brazil and Peru generated the highest booking growth rates of 2018.\nThis growth in these destinations is in part due to the fact that Chinese tourists\nlike to follow their friends and KOLs recommendations. When a new destination\nis trendy on social media, a surge in bookings appears. Younger generations\nrevealed their top dream destinations:<\/p>\n\n\n\n

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