{"id":47290,"date":"2019-02-06T07:00:42","date_gmt":"2019-02-06T07:00:42","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=47290"},"modified":"2019-02-07T07:25:56","modified_gmt":"2019-02-07T07:25:56","slug":"how-ecuador-farmers-can-win-the-chinese-market","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/how-ecuador-farmers-can-win-the-chinese-market\/","title":{"rendered":"How Ecuador Farmers can Win the Chinese Market ?"},"content":{"rendered":"\n

In 2008, Ecuador declared that its nature had constitutional rights, making it the first country to do so. As a result, Ecuadorians do not treat nature as property, rather they recognize it is a living thing with a right to exist, persist, maintain and regenerate its vital cycles. These aren\u2019t all the strange and interesting facts about Ecuador<\/a>, there is much more to learn about this wonderful country.<\/p>\n\n\n\n

Ecuador Shrimps Production<\/strong><\/h2>\n\n\n\n
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 According to the ucn website, Ecuador shrimp farmers<\/a> are selling record volumes to China, and prices are going up. For the country\u2019s top producers, China is the gift that keeps on giving.<\/p>\n\n\n\n

Ecuadorian\ncompanies have bet big on China\u2019s expanding middle class, as they spent a\nsignificant amount of capital on lifting their processing capacity. That bet\nappears to be paying off, as prices climb amid buying for the Chinese New Year.<\/p>\n\n\n\n

Also, wholesale\nshrimp prices have jumped by about 15% in the past couple of weeks a government\nclampdown on smuggling from Vietnam created scarcity ahead of the strong buying\nperiod. There is more uncertainty about the continuing strength of the market\nbeyond the Chinese New Year, said  a\nChinese-based importer.<\/p>\n\n\n\n

Ecuador exported a record 42,000 metric tons of shrimp in December 2018, meaning annual output surpassed 500,000t for the first time, according to recent customs figures. The boosted output is mainly down to yield improvements, namely better feed quality, feed distribution<\/a> and animal husbandry. Some areas north of the Guayas Delta have been developed to boost output as well, a top producer said.<\/p>\n\n\n\n

How  Ecuador Companies can better understand and enter into the Chinese market ?<\/strong><\/h2>\n\n\n\n
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Ecuador sits at a privileged position in the market because of its preferential access to the Chinese market and its strong country-brand image in the country. Several producers from other Latin American countries, including Panama and Mexico, seek alliances with Ecuador to sell their shrimp.<\/p>\n\n\n\n

While some\ncountries have suffered from the Chinese clampdown on the Vietnamese smuggling\nroute, Ecuadorian exporters have experienced a smooth transition to direct free\non board shipping entry into China through local traders.<\/p>\n\n\n\n

Using \nCross border ecommerce platforms<\/strong><\/h3>\n\n\n\n
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Chinese Cross border e-commerce websites are the easiest way to sell products in China. Develop your Business via Cross border ECommerce  is a process that must be managed carefully.  That means, you should :<\/p>\n\n\n\n

Select your most suitable crossborder platforms<\/strong><\/p>\n\n\n\n

Tmall,\nTaobao and JD are the giants of thee-commerce. They are the bigger platforms\nand also the bests in terms of quality and safety. Two important points in\nChina.<\/p>\n\n\n\n

Because these e-commerce platforms are very popular in China, it\u2019s not easy to sell on that platform. Most of them only accept brands who have already a significant presence and realized high sales in China. That\u2019s why most of the spirits brands failed to sell on the giants\u2019platforms, Tmall, Taobao or JD.<\/p>\n\n\n\n

If you are\na luxury brand or a premium brand, you can try to sell on Tmall and JD because\nthe 2 platforms want to keep a high ranking and only offer to their consumers\nfamous brands and quality products. That\u2019s why they are so selective.<\/p>\n\n\n\n

If you are not very famous yet, Wechat store<\/a> also provides good e-shops. It\u2019s a bit more accessible for beginners of this market.<\/p>\n\n\n\n

Use Social Media to Promote Your Business<\/strong><\/h3>\n\n\n\n
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The most popular and used social networks in China are WeChat and Weibo. Therefore, you can promote your seafood business through these two platforms which can push your business reputation online to a new high level if the methods are appropriate.<\/p>\n\n\n\n

WeChat, developed by Tencent has more than 1 billion active users every day. The social media platform is more than only a social media app. Tencent developed a lot of other services to adapt their contents to users\u2019 needs.<\/p>\n\n\n\n

It\u2019s also\nvery convenient for brands to communicate with their target. The platform is\nknown for its communication services in which users can send messages, share\nimages and videos, voice call and video call other users on a closed network.\nHaving an account on WeChat enables you to promote your brand via mobile or\ntablet.<\/p>\n\n\n\n

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Weibo is the second-most mass-used social networking site in China, with around 82% penetration rate across the country and more than 50 million active users per day in 2016. Weibo is very popular because it\u2019s the first place where Chinese users can express themselves without suffer with government\u2019s censorship. For the first time, Chinese people can speak about every subject, and they love it.<\/p>\n\n\n\n

The social\nmicroblogging network has also attracted more than 130,000 companies. It\u2019s very\nimportant for spirits brands to create their own Weibo Official Account, and\nget their account verified. If your account is signed as verified, you will\nhave more followers because it\u2019s a legitimacy proof for chinese users who know\nthat the Weibo process to have a verified account is complicated and long but\nensure the legitimacy of a brand.<\/p>\n\n\n\n

More than\n56% of Weibo users follow at least one brand on Weibo. In addition, on Weibo,\nyou don\u2019t need to be connected first to follow a brand.<\/p>\n\n\n\n

Be Visible on SEO<\/strong><\/h3>\n\n\n\n
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Due to 75% of the research in China are on Baidu, you need to have a good ranking on Baidu to be visible if you want consumers easily to find your business and buy seafood from you.<\/p>\n\n\n\n

To develop your visibility on Baidu, you can use different solutions:<\/strong><\/p>\n\n\n\n

Pay Per\nClick (PPC) or Search Engine Marketing (SEM): this solutions are very efficient\nbut can be quite expensive on ong-term.<\/p>\n\n\n\n

SEO is better for long-term strategies, and extremely efficient but ask you more work. SEO is a long-term process<\/a>, requiring writing articles and content using keywords, in order to increase presence on the web for search engines.<\/p>\n\n\n\n

Baidu has\nits own websites and redirects 27% of its traffic to these sites: Baidu Zhidao\n(Q&A), Baidu Baike (Wikipedia), Baidu Tieba (Forum). This means that, in\norder to promote your website on the Chinese internet, you also have to be\nactive on these affiliating websites of Baidu.<\/p>\n\n\n\n

Manage your customer service<\/strong><\/h3>\n\n\n\n
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Authenticity \u2013 Chinese buyers believe they are getting genuine produce, as labeling issues and product substitution is a big problem domestically.<\/p>\n\n\n\n

Cold chain \u2013 Online retailers have massive logistical and economic heft in China, meaning the nation\u2019s otherwise shoddy cold chain network is well served by digital sellers.<\/p>\n\n\n\n

Gentlemen Marketing Agency<\/h2>\n\n\n\n
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GMA team<\/em><\/figcaption><\/figure>\n\n\n\n

We can help every ECUADOR brands to enter into the Chinese market. We have a cost-effective marketing campaign with a rapid ROI(Return on Investment)<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2008, Ecuador declared that its nature had constitutional rights, making it the first country to do so. As a result, Ecuadorians do not treat nature as property, rather they recognize it is a living thing with a right to exist, persist, maintain and regenerate its vital cycles. These aren\u2019t all the strange and interesting…<\/p>\n","protected":false},"author":10,"featured_media":47294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[498],"tags":[],"class_list":["post-47290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/02\/ben-ostrower-566313-unsplash.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-ciK","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/47290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=47290"}],"version-history":[{"count":7,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/47290\/revisions"}],"predecessor-version":[{"id":47303,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/47290\/revisions\/47303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/47294"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=47290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=47290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=47290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}