If you still don’t get what is Wechat, Let me give you a brief introduction about this amazing messaging Apps.<\/p>\n
Let me introduce to you Wechat<\/strong><\/h3>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/08\/wechat5.gif\")
<\/a><\/p>\nBasically, WeChat is a messaging app, but that is really only a fraction of what the service can do. It offers more traditional social networking functions like video and picture sharing, games, stickers, and the ability to share and connect with friends through WeChat Moments<\/a>.<\/p>\nThe most important thing is the fact that Wechat is also a social commerce platform, incorporating WeChat Stores for online shopping and WeChat Pay and WeChat Wallet for payments to both online and brick and mortar vendors. Wechat even offers professional functions like expense tracking. It can be used to book a taxi, a flight, or a doctor\u2019s appointment.<\/p>\n
![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/08\/wechat8.gif\")
<\/a><\/p>\nWeChat is now the most popular app in China. The consolidated monthly active users of Wexin and WeChat exceeded one billion in 2018. WeChat is the most frequently used application<\/a> on mobile phones with the news was sent 45 billion times a day, which was an 18% increase. In 2018, WeChat Mini-programs has covered more than 200 industries. Mini-programs have served more than 100 billion users in 2018, and their annual transactions have grown by more than 600%.<\/p>\nHow to Use WeChat for traveling Business: A Guide for Marketers<\/strong><\/h2>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/08\/wechat6.gif\")
<\/a><\/p>\nChinese Travelers make the majority of their reservations decisions pre-travel, So what are some best practices?
\n<\/span><\/p>\nWechat Official Account<\/strong><\/h3>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/08\/wechat1.gif\")
<\/a><\/p>\nWelcome Chinese visitors in Mandarin<\/strong><\/h3>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/08\/wechat.gif\")
<\/a><\/p>\nYou have to make your Chinese guests feel like home by welcoming in Mandarin. It’s important to create a strong connection with your audience. Greeting by bilingual \u2018ambassadors\u2019<\/a> who welcome Chinese travelers and help with directions. Some tourism agencies have started hiring bilingual guides. A good way to start preliminary research is through Chinese forums. However, it may prove slightly difficult as you will need to speak Mandarin.<\/p>\nThe most popular travel-based discussion and review forums in China are:<\/p>\n
\n- TuNiu<\/a>;<\/li>\n
- Mafengwo<\/li>\n
- Gyer<\/li>\n
- DaoDao (Trip Advisor).<\/li>\n
- Ctrip<\/li>\n<\/ul>\n
The Power of \u201cMoments\u201d <\/strong>
\n<\/span><\/h3>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/11\/airline.jpg\")
<\/a><\/p>\nOver the recent years, western brands such as Starbucks have noticed that Chinese consumers are heavily influenced by word-of-mouth recommendations (family and friends) as well as KOL (Key Opinion Leader) content on social media for purchase decisions.<\/p>\n
WeChat Moments feature is used by the Chinese travelers to “share their experience” with family and friends back home. Advertising on Moments and having a post shared through a friend network can work wonders for a brand trying to make their content go viral.<\/p>\n
HTML5 Development
\n<\/strong><\/h3>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/03\/Hotel-Wechat.png\")
<\/a><\/p>\nHtml 5 pages are animated slideshows that let you provide accurate information in a fun, visually appealing and engaging way. Viewers have to swipe or slide through different slides, great for event invitations, quizzes and telling your brand story.<\/p>\n
We encourage most brands to include Html5 in the Official Account menu, as they can be used for the \u201cAbout Us\u201d tab or showcase different products and services you offer. Html5 can also be used in campaigns and are a great way to encourage sharing.<\/p>\n
To raise awareness they launched an H5 from their Official WeChat account in the form of a game, called \u201cYour User Manual.\u201d<\/p>\n
Adapt to changing Chinese tourism trends<\/strong><\/h3>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2018\/03\/Provence-Lavender-French-Grey-Photography-36-1080x720.jpg\")
<\/a><\/p>\nChinese tourism market is no more just one big group market. Independent travel<\/a>\u00a0is on the rise and self-drive, Airbnb and caravanning are seeing increasing take-up too. Chinese millennials<\/a>\u00a0are a force to be reckoned with and this group of digital natives, in particular, are self-assured and confident about making their own travel arrangements.<\/p>\nRemember that Google is banned in China, so if your website is packed with Google features, such as Google maps, it won\u2019t upload easily in China. Make sure your website and destination information is available to the Chinese and not just in straight translation but in formats, design, and wording which meet Chinese needs. Destination websites should also be hosted in Hong Kong or mainland China so they can be viewed in China.<\/p>\n
Experiential travel is on the up for Chinese tourists, with heritage products and experiences finding favor for their novelty as well as their WOW factor for social media.<\/p>\n
Location-based marketing<\/strong><\/h3>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/10\/WeChat-mini-apps-AR.gif\")
<\/a><\/p>\nSince WeChat Official Service Accounts can detect user location, they\u2019re a great fit for location-based marketing. Uses WeChat to show customers a list of local restaurants based on their current location or a specific street address. Customers can browse menus, place their order, and even pay for the food, all within the WeChat app<\/a>. Once the restaurant receives the order, staff confirm through the WeChat app when the customer should expect the delivery. It\u2019s a seamless ordering experience that never requires customers to pick up the phone or get out their cash or credit card.<\/p>\nWechat Mini Programs<\/strong><\/h3>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/08\/wechat7.gif\")
<\/a><\/p>\nWeChat mini-programs are \u201csub-applications\u201d within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, coupons, etc. Companies have long managed to leverage WeChat has an App ecosystem (without using mini-programs). WeChat made it possible to link from a Subscription Account article to a mini-program, increasing conversion rates.<\/p>\n
WeChat Mini-programs also help target users with a specific purchasing power. WeChat Mini Programs<\/a> are relatively new tools that keep on increasing in popularity. They are like apps that you can use directly on WeChat without needing to install them on your device. Mini Programs are used for customer support, selling products, to deliver news and so on.<\/p>\nGiven the scope of Mini Programs and the role they play in increasing revenue in China, it is a good idea to use QR Codes to invite more people to your company\u2019s Mini Program.<\/p>\n
Get creative with QR codes<\/strong><\/h3>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/08\/wechat4.gif\")
<\/a><\/p>\nIn addition to being a popular social network, WeChat has become a popular means to send and receive money using the payment platform WeChat Pay<\/a>. This is done easily by using a QR Code. WeChat is currently trying to\u00a0encourage more\u00a0users to use QR Codes to process payments.<\/p>\nIn today\u2019s WeChat Essential tip we are going to cover a variety of things about QR codes or as they are known in China. WeChat automatically creates a QR code for each Official Account. The app also includes a QR code scanner, which allows brands to get creative with QR codes both within and outside of the app.
\n<\/a>QR codes are basically a way to link the offline and online worlds. This means they have an absolute myriad of potential applications once people become used to using them. The Chinese public\u00a0is now very comfortable and familiar with this technology.<\/p>\nQR codes are everywhere in China with WeChat driving the trend most. Scanning the code took users to the travel agency WeChat Official Account, increasing both followers and sales<\/a>.<\/p>\nCustomer engagement<\/strong><\/h3>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/08\/wechat9.gif\")
<\/a><\/p>\nCustomer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty. At the heart of everything, it\u2019s important to understand that every customer wants to feel you understand their needs and that they can relate to your brand.<\/p>\n
<\/a><\/p>\nBasically, WeChat is a messaging app, but that is really only a fraction of what the service can do. It offers more traditional social networking functions like video and picture sharing, games, stickers, and the ability to share and connect with friends through WeChat Moments<\/a>.<\/p>\n The most important thing is the fact that Wechat is also a social commerce platform, incorporating WeChat Stores for online shopping and WeChat Pay and WeChat Wallet for payments to both online and brick and mortar vendors. Wechat even offers professional functions like expense tracking. It can be used to book a taxi, a flight, or a doctor\u2019s appointment.<\/p>\n WeChat is now the most popular app in China. The consolidated monthly active users of Wexin and WeChat exceeded one billion in 2018. WeChat is the most frequently used application<\/a> on mobile phones with the news was sent 45 billion times a day, which was an 18% increase. In 2018, WeChat Mini-programs has covered more than 200 industries. Mini-programs have served more than 100 billion users in 2018, and their annual transactions have grown by more than 600%.<\/p>\n Chinese Travelers make the majority of their reservations decisions pre-travel, So what are some best practices? You have to make your Chinese guests feel like home by welcoming in Mandarin. It’s important to create a strong connection with your audience. Greeting by bilingual \u2018ambassadors\u2019<\/a> who welcome Chinese travelers and help with directions. Some tourism agencies have started hiring bilingual guides. A good way to start preliminary research is through Chinese forums. However, it may prove slightly difficult as you will need to speak Mandarin.<\/p>\n The most popular travel-based discussion and review forums in China are:<\/p>\n Over the recent years, western brands such as Starbucks have noticed that Chinese consumers are heavily influenced by word-of-mouth recommendations (family and friends) as well as KOL (Key Opinion Leader) content on social media for purchase decisions.<\/p>\n WeChat Moments feature is used by the Chinese travelers to “share their experience” with family and friends back home. Advertising on Moments and having a post shared through a friend network can work wonders for a brand trying to make their content go viral.<\/p>\n Html 5 pages are animated slideshows that let you provide accurate information in a fun, visually appealing and engaging way. Viewers have to swipe or slide through different slides, great for event invitations, quizzes and telling your brand story.<\/p>\n We encourage most brands to include Html5 in the Official Account menu, as they can be used for the \u201cAbout Us\u201d tab or showcase different products and services you offer. Html5 can also be used in campaigns and are a great way to encourage sharing.<\/p>\n To raise awareness they launched an H5 from their Official WeChat account in the form of a game, called \u201cYour User Manual.\u201d<\/p>\n Chinese tourism market is no more just one big group market. Independent travel<\/a>\u00a0is on the rise and self-drive, Airbnb and caravanning are seeing increasing take-up too. Chinese millennials<\/a>\u00a0are a force to be reckoned with and this group of digital natives, in particular, are self-assured and confident about making their own travel arrangements.<\/p>\n Remember that Google is banned in China, so if your website is packed with Google features, such as Google maps, it won\u2019t upload easily in China. Make sure your website and destination information is available to the Chinese and not just in straight translation but in formats, design, and wording which meet Chinese needs. Destination websites should also be hosted in Hong Kong or mainland China so they can be viewed in China.<\/p>\n Experiential travel is on the up for Chinese tourists, with heritage products and experiences finding favor for their novelty as well as their WOW factor for social media.<\/p>\n Since WeChat Official Service Accounts can detect user location, they\u2019re a great fit for location-based marketing. Uses WeChat to show customers a list of local restaurants based on their current location or a specific street address. Customers can browse menus, place their order, and even pay for the food, all within the WeChat app<\/a>. Once the restaurant receives the order, staff confirm through the WeChat app when the customer should expect the delivery. It\u2019s a seamless ordering experience that never requires customers to pick up the phone or get out their cash or credit card.<\/p>\n WeChat mini-programs are \u201csub-applications\u201d within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, coupons, etc. Companies have long managed to leverage WeChat has an App ecosystem (without using mini-programs). WeChat made it possible to link from a Subscription Account article to a mini-program, increasing conversion rates.<\/p>\n WeChat Mini-programs also help target users with a specific purchasing power. WeChat Mini Programs<\/a> are relatively new tools that keep on increasing in popularity. They are like apps that you can use directly on WeChat without needing to install them on your device. Mini Programs are used for customer support, selling products, to deliver news and so on.<\/p>\n Given the scope of Mini Programs and the role they play in increasing revenue in China, it is a good idea to use QR Codes to invite more people to your company\u2019s Mini Program.<\/p>\n In addition to being a popular social network, WeChat has become a popular means to send and receive money using the payment platform WeChat Pay<\/a>. This is done easily by using a QR Code. WeChat is currently trying to\u00a0encourage more\u00a0users to use QR Codes to process payments.<\/p>\n In today\u2019s WeChat Essential tip we are going to cover a variety of things about QR codes or as they are known in China. WeChat automatically creates a QR code for each Official Account. The app also includes a QR code scanner, which allows brands to get creative with QR codes both within and outside of the app. QR codes are everywhere in China with WeChat driving the trend most. Scanning the code took users to the travel agency WeChat Official Account, increasing both followers and sales<\/a>.<\/p>\n Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty. At the heart of everything, it\u2019s important to understand that every customer wants to feel you understand their needs and that they can relate to your brand.<\/p>\n<\/a><\/p>\nHow to Use WeChat for traveling Business: A Guide for Marketers<\/strong><\/h2>\n
<\/a><\/p>\n
\n<\/span><\/p>\nWechat Official Account<\/strong><\/h3>\n
<\/a><\/p>\nWelcome Chinese visitors in Mandarin<\/strong><\/h3>\n
<\/a><\/p>\n\n
The Power of \u201cMoments\u201d <\/strong>
\n<\/span><\/h3>\n<\/a><\/p>\nHTML5 Development
\n<\/strong><\/h3>\n<\/a><\/p>\nAdapt to changing Chinese tourism trends<\/strong><\/h3>\n
<\/a><\/p>\nLocation-based marketing<\/strong><\/h3>\n
<\/a><\/p>\nWechat Mini Programs<\/strong><\/h3>\n
<\/a><\/p>\nGet creative with QR codes<\/strong><\/h3>\n
<\/a><\/p>\n
\n<\/a>QR codes are basically a way to link the offline and online worlds. This means they have an absolute myriad of potential applications once people become used to using them. The Chinese public\u00a0is now very comfortable and familiar with this technology.<\/p>\nCustomer engagement<\/strong><\/h3>\n
<\/a><\/p>\n
![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/11\/tourism-China1.jpg\")
<\/a><\/p>\n