{"id":47901,"date":"2019-12-19T04:49:40","date_gmt":"2019-12-19T04:49:40","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=47901"},"modified":"2019-12-19T04:49:40","modified_gmt":"2019-12-19T04:49:40","slug":"south-africa-invest-in-wechat-to-lure-chinese-tourists","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/south-africa-invest-in-wechat-to-lure-chinese-tourists\/","title":{"rendered":"South Africa invest in WeChat to lure Chinese tourists"},"content":{"rendered":"

South Africa signs deal with Tencent to boost Chinese tourists , and invest in WeChat Marketing to attract more Chinese independant travelers with high income.\u00a0<\/strong><\/span><\/p>\n

South Africa along with other African countries has become a popular overseas travelling <\/span>destination for Chinese tourists, driven by their increasing spending power and demand for <\/span>in-depth travel experiences. The huge uptake of such a tendency to travel is attributed to <\/span>demonstration effect. <\/span><\/p>\n

 <\/p>\n

Most people just follow what others do, or the unique experience that <\/span>others have felt.\u00a0<\/span><\/p>\n

youth Africa has signed a two-year agreement with Chinese Internet firm Tencent , which <\/span>will use its popular WeChat platform to market tourism to millions in China, the South <\/span>African tourism minister said on Tuesday. source<\/a><\/span><\/p>\n

Tencent will assist SA Tourism with a knowledge transfer programme on best practices for <\/span>destination development, and will advise SA Tourism on how South Africa can accelerate the im<\/span>plementation of WeChat Pay for Chinese travellers visiting South Africa. Tencent WeChat will also <\/span>advise SA Tourism on best practices in Chinese visitor experience by making use of QR <\/span>codes.\u00a0<\/span><\/p>\n

What is WeChat Here\u00a0<\/a><\/p>\n

\"\"<\/p>\n

South Africa is targeting key untapped tourist markets such as China and India as it promotes <\/span>tourism as a catalyst to help kick-start its struggling economy.<\/span><\/p>\n

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9% of the GDP<\/h4>\n

Travel and tourism contributed around 426 billion rand ($29 billion), just under 9 percent of <\/span>GDP, to South Africa\u2019s economy in 2018, making it the largest tourism market on the <\/span>continent, the World Travel and Tourism Council says.\u00a0<\/span><\/p>\n

 <\/p>\n

Strategic collaboration<\/h4>\n

\u201cThis strategic co-operation agreement is one of many initiatives developed to increase <\/span>arrivals from China to South Africa,\u201d Tourism Minister Mmamoloko Kubayi-Ngubane said<\/span>
\nin a statement.\u00a0<\/span><\/p>\n

President Cyril Ramaphosa re-affirmed the tourism sector as being crucial for the future of <\/span>South Africa, with the country aiming to double international tourist arrivals from 10.5m to <\/span>21m by 2030, and Chinese travellers are expected to make up a significant proportion of that. source\u00a0<\/a><\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

In 2018, Chinese tourist spending in South Africa increased 69% from R1.4bn to R2.4bn.<\/span><\/p>\n

Annual visitor numbers have almost hit 100,000 and length of stay has increased by four days <\/span>(from 7 to 11 days) from 2017 to 2018.<\/span><\/p>\n

\u201cSouth Africa is open for business and remains an appealing destination for Chinese <\/span>travellers. I am pleased that, together with Tencent, South African Tourism China is laying a <\/span>solid foundation for growth in visitor arrivals from China to South Africa. This strategic co- <\/span>operation agreement is one of many initiatives developed by the South African Tourism <\/span>office in China to increase Chinese arrivals to South Africa. I am pleased to see progress <\/span><\/em>being made through our collective efforts to get South Africa China-ready.<\/em>\u201d Added Tourism <\/span>Minister Mmamoloko Kubayi-Ngubane\u00a0<\/span>Pristine white beaches, legendary Table Mountain and safari tours to see big game animals <\/span>make South Africa a popular tourist attraction with millions of mainly European visitors each <\/span>year.<\/span><\/p>\n

If you want to promote on WeChat here is the guide<\/a><\/h4>\n

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The luxury experience<\/h3>\n

\u201cWe would like to provide more luxurious experiences for middle class Chinese tourists, and <\/span>promote more of our authentic culture, adventurous features and human centred experiences<\/span><\/em>
\nto cater for their increasingly diversified demand,\u201d<\/em> said Mansoor Mohammed, chief Asia <\/span>representative of South Africa Tourism.<\/span><\/p>\n

Norman Tam, general manager of Tencent International Business Group (IBG), said, \u201cWe <\/span>look forward to supporting SA Tourism with our innovative and unique platforms, as well as <\/span>providing them valuable insight about Chinese consumers in order to enrich their travel <\/span>experience.\u201d\u00a0 <\/span>This year, South African Tourism launched its 2019 theme in the\u00a0China\u00a0market,\u00a0Wild<\/span>
\nAuthentic South Africa, with a goal of raising awareness of South Africa as an appealing <\/span>destination to experience land and ocean safaris.<\/span><\/p>\n

The collaboration will span over two years and aims to position South Africa as one of <\/span>Chinese travellers\u2019 preferred tourism destinations through digital marketing campaigns on <\/span>WeChat and other platforms within the Tencent ecosystem.<\/span><\/p>\n

There are some few things however that SouthAfrica has to do in preparation for the Chinese <\/span>visitors.<\/span><\/p>\n

The tourism market did receive the news of the lucrative deal well, though, according to <\/span>Gillian Saunders, an independent tourism adviser, who was quoted in\u00a0Tourism Update.<\/span><\/p>\n

Saunders admitted that the deal was, at the very least, a step in the right direction.\u00a0<\/span><\/p>\n

 <\/p>\n

China is the largest outbound Travel Market in the world<\/h3>\n

\u201cChina is the biggest outbound market in the world, growing faster than most, and they are <\/span>the big spenders,\u201d she said. <\/span>However, a lot of groundwork needs to be done before SA Tourism can really benefit from <\/span>attracting the attention of Chinese travellers.<\/span><\/p>\n

Saunders noted that, before South Africa can be China-ready, there are a few things that need <\/span>to be ticked off the checklist, the three most important being:<\/span>
\nRolling out mobile paying systems <\/span>While South Africa enjoys a number of different \u2014 and safe \u2014 payment systems, the <\/span>country has yet to catch up with the advanced world in utilising mobile apps for transactions.<\/span><\/p>\n

WeChat Pay<\/h3>\n

The SA-Tencent deal will most likely allow Chinese travellers to use WeChat Pay for quick, <\/span>safe and secure transactions. However, there will be a lot of red-tape to get through before the <\/span>local markets welcome this new method.<\/span><\/p>\n

Air connectivity and quick visa turnaround times <\/span>The Department of Home Affairs is working tirelessly to adjust its visa rules for a number of <\/span>countries, in a bid to improve South Africa\u2019s influx of tourists.<\/span>
\nAccording to Saunders, China\u2019s visa rules and turnaround times for approval need to be <\/span>prioritised. Essentially, she added, we are in competition with countries like Australia who, <\/span>for a number of years, have been rolling out China-ready strategies in a bid to increase traffic <\/span>from that spending market.<\/span><\/p>\n

\u201cThere should be a two-day turnaround when it comes to visas, as this is what Australia <\/span>commits to when issuing visas to Chinese visitors,\u201d she said. <\/span><\/p>\n

 <\/p>\n

Safety and security matter for Chinese Tourists<\/span><\/h4>\n

This is one of the most critical issues that affect our standing with international travellers.\u00a0<\/span><\/p>\n

Crime is on the increase and while it is generally understood that a considerable investment <\/span>of time and resources is needed to address the issue, there are short-term measures that can be<\/span>
\nput in place to assure travellers that South Africa is headed in the right direction, with regards<\/span>to reducing crime.<\/span><\/p>\n

At the root of it, is using the WeChat platform to reassure Chines travellers of the <\/span>government\u2019s efforts in addressing the scourge of crime.<\/span><\/p>\n

 <\/p>\n

If you want to attract Chinese Tourists in South Africa READ THIS<\/p>\n

https:\/\/chinesetouristagency.com\/1million-chinese-tourists-south-africa-great-opportunities-tourism-players\/<\/a><\/p>\n

<\/p>\n

https:\/\/chinesetouristagency.com\/marketing-strategies-attract-chinese-tourists\/<\/a><\/p>\n

 <\/p>\n

https:\/\/chinesetouristagency.com\/50-more-chinese-tourists-in-africa-and-how-to-take-advantage\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

South Africa signs deal with Tencent to boost Chinese tourists , and invest in WeChat Marketing to attract more Chinese independant travelers with high income.\u00a0 South Africa along with other African countries has become a popular overseas travelling destination for Chinese tourists, driven by their increasing spending power and demand for in-depth travel experiences. The…<\/p>\n","protected":false},"author":10,"featured_media":47959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[488,224],"tags":[],"class_list":["post-47901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2019\/11\/Tencent_x_South_African_Tourism_MoU-700x445.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-csB","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/47901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=47901"}],"version-history":[{"count":3,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/47901\/revisions"}],"predecessor-version":[{"id":47960,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/47901\/revisions\/47960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/47959"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=47901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=47901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=47901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}