{"id":4828,"date":"2025-03-07T09:24:00","date_gmt":"2025-03-07T09:24:00","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=4828"},"modified":"2025-03-05T10:43:44","modified_gmt":"2025-03-05T10:43:44","slug":"attract-chinese-tourists-digital","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/attract-chinese-tourists-digital\/","title":{"rendered":"How to attract Chinese tourists with the Digital?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Digital is the Key to Winning Chinese Tourists<\/strong> in 2025<\/h3>\n\n\n\n<p>The <strong>Chinese outbound tourism market<\/strong> is bouncing back fast, and destinations worldwide are <strong>competing fiercely to attract high-spending Chinese travelers<\/strong>. But the rules have changed.<\/p>\n\n\n\n<p>\u2708\ufe0f <strong>Chinese travelers no longer rely on traditional travel agencies.<\/strong><br>\ud83d\udcf1 <strong>They plan trips on digital platforms like WeChat, Xiaohongshu, and Douyin.<\/strong><br>\ud83d\udcb3 <strong>They prefer mobile payments (WeChat Pay, Alipay) and seamless digital experiences.<\/strong><\/p>\n\n\n\n<p><strong>Olivier Verot, founder of GMA (Gentlemen Marketing Agency), explains:<\/strong><br><em>&#8220;Chinese tourists are digital-first. If you&#8217;re not visible on their platforms, you&#8217;re invisible. Destinations that master WeChat, Xiaohongshu, and influencer marketing will dominate the Chinese travel market.&#8221;<\/em><\/p>\n\n\n\n<p>This is a <strong>practical, no-fluff guide<\/strong> to <strong>attracting Chinese tourists using digital marketing<\/strong>. Let\u2019s go! \ud83d\ude80<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Be Where They Search: WeChat, Xiaohongshu &amp; Baidu SEO<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Forget Google \u2013 Focus on Baidu SEO &amp; Xiaohongshu Travel Guides<\/strong><\/h3>\n\n\n\n<p>Chinese travelers don\u2019t use Google to search for travel info\u2014they use <strong>Baidu &amp; Xiaohongshu (Little Red Book)<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>What Works:<\/strong><br>\u2705 <strong>Baidu SEO &amp; PR:<\/strong> Get featured in top <strong>Chinese travel blogs &amp; news sites<\/strong> to build credibility.<br>\u2705 <strong>Xiaohongshu Travel Content:<\/strong> Tourists trust <strong>real experiences from other travelers<\/strong>\u2014not ads.<br>\u2705 <strong>WeChat Official Account:<\/strong> Create an <strong>interactive guide with mini-programs &amp; booking options<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Example:<\/strong> The <strong>Maldives Tourism Board<\/strong> dominates <strong>Xiaohongshu with influencer-led travel posts<\/strong>, leading to <strong>direct bookings from young Chinese couples<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Use KOLs (Influencers) &amp; KOCs (Real Travelers) to Build Trust<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chinese Travelers Don\u2019t Trust Ads\u2014They Trust People<\/strong><\/h3>\n\n\n\n<p>Forget generic advertising. The best way to attract Chinese tourists is through <strong>KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers)<\/strong> who share <strong>authentic travel experiences<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>What Works:<\/strong><br>\u2705 <strong>Xiaohongshu &amp; Douyin Influencers<\/strong> \u2013 Partner with <strong>Chinese travel KOLs<\/strong> who create viral travel videos.<br>\u2705 <strong>WeChat Groups &amp; Forums<\/strong> \u2013 Engage in <strong>private WeChat communities<\/strong> where travel recommendations spread fast.<br>\u2705 <strong>User-Generated Content (UGC)<\/strong> \u2013 Encourage real travelers to share their experiences on <strong>Xiaohongshu &amp; Mafengwo (China\u2019s TripAdvisor)<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Example:<\/strong> Thailand\u2019s Tourism Board collaborated with <strong>top KOLs on Douyin<\/strong>, creating viral videos that boosted <strong>Chinese bookings by 120%<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Optimize for Mobile Payments: WeChat Pay &amp; Alipay<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>If You Don&#8217;t Accept WeChat Pay, You Lose Chinese Customers<\/strong><\/h3>\n\n\n\n<p>Chinese tourists don\u2019t use credit cards\u2014they expect <strong>WeChat Pay, Alipay, and UnionPay<\/strong> for <strong>seamless transactions<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>What Works:<\/strong><br>\u2705 <strong>Enable Mobile Payments<\/strong> \u2013 Partner with <strong>WeChat Pay &amp; Alipay<\/strong> to accept payments.<br>\u2705 <strong>Create In-Store QR Codes<\/strong> \u2013 Use <strong>WeChat QR codes<\/strong> for instant bookings &amp; promotions.<br>\u2705 <strong>Offer WeChat Mini-Program Bookings<\/strong> \u2013 Let tourists book <strong>hotels, tickets, and tours<\/strong> in one click.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Example:<\/strong> Paris\u2019 <strong>Galeries Lafayette<\/strong> increased Chinese tourist spending by <strong>30%<\/strong> after integrating <strong>Alipay &amp; WeChat Pay<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Leverage Douyin &amp; WeChat for Viral Travel Content<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Short Videos Drive Travel Decisions<\/strong><\/h3>\n\n\n\n<p>Chinese travelers discover <strong>new destinations through Douyin (China\u2019s TikTok) and WeChat Channels<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>What Works:<\/strong><br>\u2705 <strong>Douyin Travel Challenges<\/strong> \u2013 Launch viral hashtags showcasing <strong>hidden gems &amp; unique experiences<\/strong>.<br>\u2705 <strong>WeChat Video Marketing<\/strong> \u2013 Create short travel documentaries featuring <strong>local culture &amp; luxury shopping<\/strong>.<br>\u2705 <strong>Livestream Tourism Promotions<\/strong> \u2013 Partner with <strong>Douyin influencers for real-time destination tours<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Example:<\/strong> Dubai\u2019s Tourism Board used <strong>Douyin short videos<\/strong>, generating <strong>millions of views and direct bookings from Chinese tourists<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Localize Your Marketing: Speak Their Language, Sell Their Dream<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tourists Won\u2019t Book If They Can\u2019t Read Your Content<\/strong><\/h3>\n\n\n\n<p>If your travel website is <strong>only in English<\/strong>, you\u2019re <strong>missing 90% of your potential Chinese audience<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>What Works:<\/strong><br>\u2705 <strong>Chinese Website &amp; Baidu SEO<\/strong> \u2013 Create a fully <strong>localized travel website<\/strong> optimized for Baidu search.<br>\u2705 <strong>WeChat Mini-Program for Travel Guides<\/strong> \u2013 Provide <strong>localized recommendations &amp; real-time booking options<\/strong>.<br>\u2705 <strong>Personalized Itineraries<\/strong> \u2013 Offer <strong>custom travel experiences based on Chinese holiday trends (Golden Week, 520, Qixi Festival).<\/strong><\/p>\n\n\n\n<p>\ud83d\udccc <strong>Example:<\/strong> Japan\u2019s tourism industry provides <strong>full WeChat concierge services<\/strong>, making it <strong>effortless for Chinese tourists to book hotels &amp; activities<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Takeaways: How to Win the Chinese Tourist Market in 2024<\/strong><\/h2>\n\n\n\n<p>\u2714 <strong>Be Digital-First<\/strong> \u2013 If you\u2019re not on <strong>WeChat, Xiaohongshu, Douyin, &amp; Baidu<\/strong>, you don\u2019t exist in China.<br>\u2714 <strong>Leverage KOLs &amp; KOCs<\/strong> \u2013 Influencers <strong>sell experiences<\/strong>, not ads.<br>\u2714 <strong>Accept WeChat Pay &amp; Alipay<\/strong> \u2013 If they can\u2019t pay, they won\u2019t stay.<br>\u2714 <strong>Go Mobile &amp; Video-Driven<\/strong> \u2013 Douyin &amp; WeChat videos <strong>drive travel decisions<\/strong>.<br>\u2714 <strong>Localize Your Content<\/strong> \u2013 Speak their language, <strong>sell their travel dreams<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Want to attract more Chinese tourists in 2024?<\/strong> Let&#8217;s connect! Our team at <strong>GMA (Gentlemen Marketing Agency)<\/strong> helps travel brands &amp; destinations <strong>win the Chinese market with WeChat, Xiaohongshu, and influencer marketing.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<h2>\u00a0<\/h2>\n<p>in 2023, EVERYTHING is digital with the tourism industry in China. Sales, marketing, Promotion, Loyatly, Project, travel management, suppliers &#8230;\u00a0<\/p>\n<ul>\n<li>Digital is everywhere. All Digital agencies survives.\u00a0<\/li>\n<li>Most of Traditionnal offline agencies have died in China during lockdowns and pandemic.\u00a0<\/li>\n<li>Digital is the key to attract Chinese travellers in 2023<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50991\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/China-tourism-2023.jpg\" alt=\"\" width=\"1051\" height=\"585\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/China-tourism-2023.jpg 1051w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/China-tourism-2023-300x167.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/China-tourism-2023-1024x570.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/China-tourism-2023-768x427.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/China-tourism-2023-600x334.jpg 600w\" sizes=\"auto, (max-width: 1051px) 100vw, 1051px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">The incredible increase in e-tourism in China<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">China experienced particularly impressive growth in tourism before the pandemic. \u00a0 Now, when it finally reopens in 2023 with the support of the Chinese government, the <a href=\"https:\/\/edition.cnn.com\/2023\/01\/06\/economy\/china-tourist-boom-post-covid-impact-intl-hnk\/index.html\" target=\"_blank\" rel=\"noopener\">world awaits<\/a> China to be back as a major tourism driving force.<\/span><\/p>\n<p style=\"text-align: justify; padding-left: 80px;\"><span style=\"color: #000000;\">Between 2000 and 2012 the Chinese tourism market increased by 8 times and in 2019 there were more than 160 million trips abroad from China mainland with an average spend of 1000 USD per person per day.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Today China is also hosting the largest number of netizens in the world. The Mainland celebrated <a href=\"https:\/\/news.cgtn.com\/news\/2022-08-31\/China-hits-1-05-billion-internet-users-74-4-penetration-1cWikCwAMWk\/index.html\" target=\"_blank\" rel=\"noopener\">1 billion active internet users by the end of 2021<\/a>. To compare, this represents populations of North America and the European Union together.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50723\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-13.23.07.jpg\" alt=\"\" width=\"1872\" height=\"1442\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-13.23.07.jpg 1872w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-13.23.07-300x231.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-13.23.07-1024x789.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-13.23.07-768x592.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-13.23.07-1536x1183.jpg 1536w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-13.23.07-600x462.jpg 600w\" sizes=\"auto, (max-width: 1872px) 100vw, 1872px\" \/><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">What does the Chinese tourist think?<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">As you may have noticed, the growth of these two sectors has produced a change in the way tourists decide to choose their holiday destination. In Western countries, we choose a particular destination thanks to family or network advice. While in China, decisions are made online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50724\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/woman-thinking-sm.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/woman-thinking-sm.jpg 1200w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/woman-thinking-sm-300x200.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/woman-thinking-sm-1024x683.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/woman-thinking-sm-768x512.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/woman-thinking-sm-600x400.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The Internet has become an indispensable tool for over 80% of Chinese if they want to go on holiday abroad. When it comes to choosing a destination, booking a hotel, or a flight, the first reflexes they have, is to search and seek information on the web. Before taking the final decision, they will cast a glance at the <a href=\"https:\/\/marketingtochina.com\/top-10-social-media-in-china-for-marketing\/\" target=\"_blank\" rel=\"noopener\">social networks<\/a>. Read reviews, watch travelers\u2019 pictures, and check on forums the reputation of the travel agency and how others are rating its services. Only after this fundamental research, they will make a decision whether to contact you or not.<\/span><\/p>\n<p style=\"text-align: justify; padding-left: 80px;\"><span style=\"color: #000000;\">If you want to capture Chinese tourists\u2019 attention, you need to know what influences them the most and where they are seeking this information. Then, you will be able to control information, the image of your brand, and the best ways to sell your travel services to your potential Chinese clients.<\/span><\/p>\n<h3><span style=\"color: #000000;\">Favorite online places you don\u2019t want to miss<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">If today&#8217;s large traditional agencies such as <a style=\"color: #000000;\" href=\"http:\/\/www.cits.net\/\" target=\"_blank\" rel=\"noopener\">CITS<\/a> or CIT are not winning unanimous support, new players take place in the market. <a style=\"color: #000000;\" href=\"http:\/\/ctrip.com\/\" target=\"_blank\" rel=\"noopener\">Ctrip<\/a>, Qunar, Figgy, and Tuniu manage to distinguish themselves and even control <a href=\"https:\/\/marketingtochina.com\/hotel-registration-advertising-agency-ctrip-qunar-elong\/\" target=\"_blank\" rel=\"noopener\">a big piece of the e-tourism<\/a> market in China.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50766\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/190918-1.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/190918-1.jpeg 1920w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/190918-1-300x169.jpeg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/190918-1-1024x576.jpeg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/190918-1-768x432.jpeg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/190918-1-1536x864.jpeg 1536w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/190918-1-600x338.jpeg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/baidu.com\/\" target=\"_blank\" rel=\"noopener\">Baidu<\/a>\u00a0is also never off the Chinese tourist&#8217;s lips. This is the main search engine in China (similar to Google) with 80% of the search market share it offers countless features and functions for Chinese travelers to choose their next journey. This site <a style=\"color: #000000;\" href=\"http:\/\/sina.com.cn\/\" target=\"_blank\" rel=\"noopener\">Sina<\/a> offers the opportunity for Chinese to share their experience and give feedback on their travel. Other blogs and forums such as <a style=\"color: #000000;\" href=\"http:\/\/tuniu.com\/\" target=\"_blank\" rel=\"noopener\">Tuniu<\/a> or Baidu Tieba exist for the same purpose and appreciate very high public attention.<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>If you want Chinese tourists to find you, your website must be well-ranked on Baidu.<\/strong><\/span><\/h5>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">A good ranking is necessary for China and, of course, possible if you choose appropriate keywords to match your agency services. Afterward, you will have a much better percentage of customers really interested in your services.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50731\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi.jpg 1280w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi-300x200.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi-1024x682.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi-768x512.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi-600x400.jpg 600w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Your website must be hosted in China, written entirely in Mandarin, and be consistent with Baidu\u2019s standards. Please don&#8217;t forget: Baidu uses different algorithms from Google, and the ranking there is not based on the same criteria. <\/span><span style=\"color: #000000;\"><a href=\"https:\/\/marketingtochina.com\/what-is-the-difference-between-baidu-seo-and-sem\/\" target=\"_blank\" rel=\"noopener\">SEO or SEM<\/a> campaigns are a great help to gain visibility by enhancing your position on the search engine and targeting interested customers. Our specialists\u00a0can help you to build a well-rounded search marketing strategy.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">SEO Baidu is the 1st step to attracting Chinese tourists<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">After establishing yourself on the Chinese search engine, travelers will be able to solicit your company in their search results. Online press releases are important too. It is a good instrument for both having visibility and reassuring potential clients of your services. It is also principal to choose a dedicated media to match your target audience. Online ads and commercials are good options too, but require very precise work for targeting your audience efficiently.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50772\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25.jpg\" alt=\"\" width=\"1488\" height=\"968\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25.jpg 1488w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25-300x195.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25-1024x666.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25-768x500.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25-600x390.jpg 600w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Social networks are the most used channels in China where some accounts are entirely dedicated to the promotion of travel. Chinese users like to share their experiences through socials and blogs and make a name for themselves as experienced travelers. So your company can register on <a style=\"color: #000000;\" href=\"https:\/\/marketingtochina.com\/weibo-beginners-chinas-twitter\/\" target=\"_blank\" rel=\"noopener\">Sina Weibo<\/a>, <a style=\"color: #000000;\" href=\"http:\/\/wechat.com\/\" target=\"_blank\" rel=\"noopener\">WeChat<\/a> and Tuniu to gain more attention and market yourself as the next place of choice for your respective Chinese clients.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">Key Opinion Leaders are important<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a href=\"https:\/\/marketingtochina.com\/ultimate-guide-key-opinion-leader-marketing-china\/\" target=\"_blank\" rel=\"noopener\">Key Opinion Leaders<\/a> (KOL) are represented on every\u00a0social network and are very popular among the Chinese. Whether for cosmetic brands, clothes brands, or for travel agencies, it is always in your favor to be mentioned by Chinese KOLs. It can also be a good idea to offer free trips to stars or celebrities in exchange for posts about their holidays.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50768\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/p07hh4w9.jpeg\" alt=\"\" width=\"976\" height=\"549\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/p07hh4w9.jpeg 976w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/p07hh4w9-300x169.jpeg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/p07hh4w9-768x432.jpeg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/p07hh4w9-600x338.jpeg 600w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><\/span><\/p>\n<p style=\"padding-left: 80px;\"><span style=\"color: #000000;\">For example, Yaochen (the Chinese actress) made the buzz by posting photos of her holidays in New Zealand. This led Chinese travel enthusiasts to crave to visit a country they saw before.<\/span><\/p>\n<h3><span style=\"color: #000000;\">A precious help<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">If you want to start in Chinese e-tourism, you need to know some websites. They do not value their own airline or resort but offer to host and reference your service to allow Chinese tourists to compare the companies. The good side of these platforms is that they have a reputation that will automatically impact your agency and your services.\u00a0<\/span><span style=\"color: #000000;\">Chinese consumers are very demanding, but once they will try and like your services, your business will be thriving by their precious reviews and recommendations.<\/span><\/p>\n<hr \/>\n<h4><span id=\"Ask_us_We_are_Expert_in_Chinese_Social_Medianbsp\"><strong>Are\u00a0you a Hotel or\u00a0Resort?<br \/><\/strong><\/span><span id=\"Ask_us_We_are_Expert_in_Chinese_Social_Medianbsp\"><strong>We are Experts in Chinese Tourism!<\/strong><\/span><\/h4>\n<p align=\"JUSTIFY\"><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"????\" \/><a href=\"https:\/\/chinesetouristagency.com\/contact-us\/\">Contact us now<\/a>\u00a0to get a Free Consultation and crafted Marketing Strategy to meet your ambitions.<\/strong><\/p>\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-50780\" data-id=\"50780\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.45.43-1024x627.jpg\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.45.43-1024x627.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.45.43-300x184.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.45.43-768x470.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.45.43-600x367.jpg 600w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.45.43.jpg 1520w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-50784\" data-id=\"50784\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.59.26-1024x659.jpg\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.59.26-1024x659.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.59.26-300x193.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.59.26-768x494.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.59.26-600x386.jpg 600w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-28-at-19.59.26.jpg 1390w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why Digital is the Key to Winning Chinese Tourists in 2025 The Chinese outbound tourism market is bouncing back fast, and destinations worldwide are competing fiercely to attract high-spending Chinese travelers. But the rules have changed. \u2708\ufe0f Chinese travelers no longer rely on traditional travel agencies.\ud83d\udcf1 They plan trips on digital platforms like WeChat, Xiaohongshu,&#8230;<\/p>\n","protected":false},"author":10,"featured_media":50725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[83,224,82],"tags":[145,104,105,317,116,143,142,146,141,95,144,316,84],"class_list":["post-4828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinese-tourists","category-social-media","category-tourism","tag-blogs","tag-china","tag-chinese","tag-chinese-tourists","tag-chinese-tourists-overseas","tag-e-commerce","tag-e-tourism","tag-forum","tag-influence","tag-new-tourists-trends","tag-social-media","tag-tourism","tag-traveling"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Chinese-tourism.jpeg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-1fS","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/4828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=4828"}],"version-history":[{"count":37,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/4828\/revisions"}],"predecessor-version":[{"id":53598,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/4828\/revisions\/53598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/50725"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=4828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=4828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=4828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}