{"id":48371,"date":"2020-06-24T16:07:28","date_gmt":"2020-06-24T16:07:28","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=48371"},"modified":"2020-06-14T16:21:01","modified_gmt":"2020-06-14T16:21:01","slug":"how-to-target-the-hnwi-in-china","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/how-to-target-the-hnwi-in-china\/","title":{"rendered":"How to target the HNWI in China?"},"content":{"rendered":"<p><span style=\"color: #000000;\">You want to target rich people in China, to sell your property, your financial service or luxury products&#8230;. This article is for you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Focusing resources on the right people and places is a critical success factor in marketing.<\/span><\/p>\n<p><span style=\"color: #000000;\">For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China (HNWI: High net worth individual) should be an asset.<\/span><\/p>\n<p><span style=\"color: #000000;\">If you want to be competitive in this sector, pay attention to the rest of this article.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>China, a gold mine for HNWI\u00a0<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>A specific digital strategy for Chinese Super rich People<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>HNWI Internet usage behavior and relevant strategies<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>iClick x Forbes&#8217; integrated solution for engaging with Chinese HNWIs<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">I. China, a gold mine for <strong>HNWI <\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">In China, the affluent population, that is, people with a net worth between $1 million and $30 million, is growing rapidly.<\/span><\/p>\n<p><span style=\"color: #000000;\">By 2018, China has become the world&#8217;s second-largest country in terms of the number of millionaires (in USD, unless otherwise indicated).<\/span><\/p>\n<p><span style=\"color: #000000;\">One year later, in 2019, the number of adults in China with a net worth between US$100,000 and US$1 million was nearly 109 million, and the country had a population of 4.47 millionaires, equivalent to triple-digit growth in less than 5 years.<\/span><\/p>\n<p><span style=\"color: #000000;\">Over the past decade, China has experienced triple-digit growth in its millionaire population in less than five years.<\/span><\/p>\n<p><span style=\"color: #000000;\">As for the very wealthy Chinese (i.e., those with assets of $30 million or more), their numbers are expected to increase by 35% over the next few years.<\/span><\/p>\n<p class=\"entry-title\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/chinesetouristagency.com\/chinese-rich-millenials-spend-65000-per-year\/\">Chinese rich millenials spend $65,000 on travel per year !<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/06\/Chinese-rich.jpg\" width=\"1910\" height=\"1000\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Within the country, Shanghai, Beijing, and Shenzhen have the highest concentrations of affluent Chinese.<\/span><\/p>\n<p><span style=\"color: #000000;\">The pace of urbanization in the country is also unprecedented in the world.<\/span><\/p>\n<p><span style=\"color: #000000;\">It has more than 100 cities with more than one million inhabitants and is home to 15 of the world&#8217;s 47 megacities.<\/span><\/p>\n<p><span style=\"color: #000000;\">That said, foreign brands and companies that don&#8217;t know the rules of the game will need proven intelligence and strategy to make the most of<\/span> it, explain<a href=\"http:\/\/italia.marketingtochina.com\/agenzia-lead-generation-potenziali-clienti-marketing-cina\/\" target=\"_blank\" rel=\"noopener\"> Italia.marketing<\/a><\/p>\n<p>Up-to-date information on the locations, motivations, buying behavior, priorities, and preferences of Chinese HNWIs in terms of high-end consumption is a prerequisite for successful marketing.<\/p>\n<p>Marketing funds must be spent accurately to stay ahead of others.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TE6zj89zyfA\" width=\"632\" height=\"424\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>II. A Chinese-specific digital strategy to catch super rich people<\/h2>\n<p>The HNWIs are embracing the technology with enthusiasm.<\/p>\n<p>They use several digital devices and spend 5 or more hours a day online.<\/p>\n<p>The Chinese HNWI population is diverse, including both entrepreneurs who opened factories decades ago, as well as young professionals from the technology sector and other emerging industries.<\/p>\n<p>Unique to China, more than a quarter of the ultra-rich are under 50 years old, compared to a global average of 13%.<\/p>\n<p>Such a significantly lower average age implies a higher level of technological know-how.<\/p>\n<p>Although the rich use technology like everyone else, they have different needs, expectations, and concerns than the general public.<\/p>\n<p>For example, they may have more reservations when providing personal data online.<\/p>\n<p>They may also have a greater appetite for expertise and personalization.<\/p>\n<p>Moreover, major platforms such as Google, Twitter, Facebook, and YouTube are not accessible in China.<\/p>\n<p>Foreign advertisers need to employ tailored and highly segmented digital strategies that serve the single Chinese market.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/O8MmGUmSdyo\" width=\"732\" height=\"424\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>III.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 HNWI Internet use behavior and relevant strategies<\/h2>\n<p><span style=\"color: #000000;\">Since HNWIs have significant resources at their disposal, they are very digitally literate and are selective about the content and channels to which they devote time.<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; 85% of them use more than 3 digital devices.<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; 89% use information sites<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; 60% of social media to get information<\/span><\/p>\n<p><span style=\"color: #000000;\">They also have high criteria for choosing what they read, emphasizing relevance, credibility, and value, and they share and actively interact with their social circles in high society.<\/span><\/p>\n<p><span style=\"color: #000000;\">Therefore, search engine optimized homepages, social media articles, blog posts, editorial articles, and social media with the right content are effective ways to build brand awareness and tell stories.<\/span><\/p>\n<p><span style=\"color: #000000;\">However, it is essential to select the right media channels for advertising campaigns.<\/span><\/p>\n<p><span style=\"color: #000000;\">HNWIs value their time and want to get useful information in the most efficient way possible.<\/span><\/p>\n<p><span style=\"color: #000000;\">They are critical thinkers who prefer to obtain credible information from selected first-class sources.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-48532\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/Chinese-rich-people-Marketing.png\" alt=\"\" width=\"969\" height=\"498\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/Chinese-rich-people-Marketing.png 969w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/Chinese-rich-people-Marketing-300x154.png 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/Chinese-rich-people-Marketing-768x395.png 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/Chinese-rich-people-Marketing-150x77.png 150w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/Chinese-rich-people-Marketing-250x128.png 250w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/Chinese-rich-people-Marketing-350x180.png 350w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><\/p>\n<h3>IV. The iClick x Forbes integrated solution for engaging with Chinese HNWIs<\/h3>\n<p><span style=\"color: #000000;\">Targeting HNWI is a specialized area of digital marketing.<\/span><\/p>\n<p><span style=\"color: #000000;\">Reaching HNWI in China requires local and very exclusive know-how due to the complex and dynamic digital ecosystem in the country.<\/span><\/p>\n<p><span style=\"color: #000000;\">In order to bring marketers from around the world closer to China&#8217;s HNWI market, iClick Interactive (NASDAQ: ICLK) (&#8220;iClick&#8221;) is partnering with Forbes to offer the integrated iClick x Forbes solution to reach and influence China&#8217;s natural resources.<\/span><\/p>\n<p><span style=\"color: #000000;\">This solution is a hybrid of online and offline approaches.<\/span><\/p>\n<p><span style=\"color: #000000;\">It combines the benefits of both titans, from premium exposure on Forbes.com, social and content marketing, to offline private dinners and events in China.<\/span><\/p>\n<p><span style=\"color: #000000;\">Click is a multi-channel marketing technology company specializing in the Chinese market.<\/span><\/p>\n<p><span style=\"color: #000000;\">Its proprietary solutions for accurate audience targeting in China enable its clients to leverage unique data sources from Ctrip, Tencent, UnionPay, and its own cross-channel platform.<\/span><\/p>\n<p><span style=\"color: #000000;\">The partnerships are designed to identify target audiences through actual transactions and intent data with proprietary accuracy and knowledge.<\/span><\/p>\n<p><span style=\"color: #000000;\">The solutions enable the customization of audience segments through multi-dimensional layers based on purchasing power and behavior, as well as consumer preferences and trends.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-48533\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/real-estate-broker-in-China.png\" alt=\"\" width=\"858\" height=\"475\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/real-estate-broker-in-China.png 858w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/real-estate-broker-in-China-300x166.png 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/real-estate-broker-in-China-768x425.png 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/real-estate-broker-in-China-150x83.png 150w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/real-estate-broker-in-China-250x138.png 250w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/real-estate-broker-in-China-350x194.png 350w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><\/p>\n<h3>In conclusion<\/h3>\n<p><span style=\"color: #000000;\">The luxury market in China is a market with very high potential as we have seen.<\/span><\/p>\n<p><span style=\"color: #000000;\">Adapting a good strategy is the key to success.<\/span><\/p>\n<p><span style=\"color: #000000;\">You will need certain adaptability and reactivity to seduce the HNWI.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Read also<\/p>\n<ul>\n<li class=\"entry-title\"><a href=\"https:\/\/chinesetouristagency.com\/chinese-real-estate-buyers-investing-u-s\/\">Chinese real estate buyers are investing more and more in the U.S.<\/a><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Dunqx2BbpM\"><p><a href=\"https:\/\/seoagencychina.com\/how-to-target-chinese-rich-people\/\" target=\"_blank\" rel=\"noopener\">How to Target Chinese Rich People in 2024?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to Target Chinese Rich People in 2024?&#8221; &#8212; SEO China Agency\" src=\"https:\/\/seoagencychina.com\/how-to-target-chinese-rich-people\/embed\/#?secret=sOfHOOtFN6#?secret=Dunqx2BbpM\" data-secret=\"Dunqx2BbpM\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want to target rich people in China, to sell your property, your financial service or luxury products&#8230;. This article is for you. &nbsp; Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China&#8230;<\/p>\n","protected":false},"author":11,"featured_media":48534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,488,471,389,202,487],"tags":[],"class_list":["post-48371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-digital-marketing","category-e-commerce","category-lead-generation-china","category-luxury","category-marketing"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/Digital-marketing-in-China.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-cAb","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/48371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=48371"}],"version-history":[{"count":4,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/48371\/revisions"}],"predecessor-version":[{"id":48535,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/48371\/revisions\/48535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/48534"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=48371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=48371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=48371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}