{"id":48391,"date":"2020-06-10T17:08:02","date_gmt":"2020-06-10T17:08:02","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=48391"},"modified":"2020-06-11T06:08:54","modified_gmt":"2020-06-11T06:08:54","slug":"accelerating-monetization-on-the-chinese-xiaohongshu-platform","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/accelerating-monetization-on-the-chinese-xiaohongshu-platform\/","title":{"rendered":"The monetization on the Chinese Xiaohongshu platform"},"content":{"rendered":"<p>By opening up to more merchants, the Xiaohongshu social e-commerce platform expands its restrictive vendor account settings to include sellers of all sizes rather than just registered trademarks.<\/p>\n<p>This allows the platform to advance its marketing initiative.<\/p>\n<p>It seeks to improve the monetization of its users and traffic.<\/p>\n<p>The application is one of some content-driven applications that have struggled to achieve a successful and scalable monetization model.<\/p>\n<p>Stay tuned, we&#8217;ll take a closer look at what&#8217;s going on.<\/p>\n<ul>\n<li><strong>Competition from Xiaohongshu<\/strong><\/li>\n<li><strong>Why such a breakthrough?<\/strong><\/li>\n<li><strong>What&#8217;s changed?<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5688\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2015\/05\/graphique_dessin_0.jpg\" alt=\"\" width=\"720\" height=\"667\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2015\/05\/graphique_dessin_0.jpg 720w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2015\/05\/graphique_dessin_0-300x278.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h3>I. Xiaohongshu&#8217;s competition<\/h3>\n<p>The number of social e-commerce users in China reached 713 million in 2019, an increase of 17.3% from 608 million in 2018.<\/p>\n<p>In addition to Alibaba and JD .com, traditional e-commerce rivals, Xiaohongshu competes with short video applications such as Douyin and Kuaishou, as well as WeChat.<\/p>\n<p><span style=\"color: #000000;\">During the KOL purge, Xiaohongshu is struggling to regain the trust of users.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Xiaohongshu: The Alternative to Tmall<br \/>\nXiaohongshu or REd is the Instagram of China. <a href=\"https:\/\/t.co\/bbEN6hhK92\">https:\/\/t.co\/bbEN6hhK92<\/a> <a href=\"https:\/\/t.co\/z9ZJnzKGf0\">pic.twitter.com\/z9ZJnzKGf0<\/a><\/p>\n<p>\u2014 Olivier VEROT (@Olivierverot) <a href=\"https:\/\/twitter.com\/Olivierverot\/status\/1269901469844680704?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 8, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">II. Why such a breakthrough?<\/span><\/h3>\n<p><span style=\"color: #000000;\">The year 2019 has been difficult for <a href=\"https:\/\/www.xiaohongshu.com\/\" target=\"_blank\" rel=\"noopener\">Xiaohongshu<\/a>.<\/span><\/p>\n<p><span style=\"color: #000000;\">It faced government censorship for collecting data from unauthorized users, growing public criticism of the number of fraudulent reviews on the platform, and attempts to market to the detriment of its partners.<\/span><\/p>\n<p><span style=\"color: #000000;\">The official brand account function, deployed in early 2019, registered 29,000 brands from 23 sectors.<\/span><\/p>\n<p><span style=\"color: #000000;\">Xiaohongshu was removed from China&#8217;s leading Android app stores in July, then from the iOS store in August last year, before returning to the stores more than three months later.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-48457\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/xiaohongshu-advertising.jpg\" alt=\"\" width=\"480\" height=\"300\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/xiaohongshu-advertising.jpg 480w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/xiaohongshu-advertising-300x188.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/xiaohongshu-advertising-150x94.jpg 150w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/xiaohongshu-advertising-250x156.jpg 250w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/xiaohongshu-advertising-350x219.jpg 350w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/xiaohongshu-advertising-400x250.jpg 400w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/> <\/span><\/p>\n<h3><span style=\"color: #000000;\">III. What has changed?<\/span><\/h3>\n<p><span style=\"color: #000000;\">Previously, <a href=\"https:\/\/twitter.com\/superpat_pat\/status\/1268089045483024385\" target=\"_blank\" rel=\"noopener\">Xiaohongshu&#8217;s<\/a> official accounts were only open to registered trademarks.<\/span><\/p>\n<p><span style=\"color: #000000;\">Today, if companies have a valid <a href=\"http:\/\/www.marketing-chine.com\/e-commerce-2\/little-red-book-nouvel-outil-e-commerce-chine\" target=\"_blank\" rel=\"noopener\">business license in China<\/a> or abroad, the platform allows traders of different sizes to sell on the platform.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/ecommercechinaagency.com\/little-red-book-agency-store-and-promotion\/\" target=\"_blank\" rel=\"noopener\">Users of the corporate account<\/a> will have access to several free features such as customized web pages suitable for mobile phones, data information, operating tools, and fan base integration capabilities.<\/span><\/p>\n<p><span style=\"color: #000000;\">Also, a location-based recommendation feature to allow sellers to connect with online and offline buyers is included in the account.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">In conclusion<\/span><\/h3>\n<p><span style=\"color: #000000;\">Despite many setbacks over the past year, Xiaohongshu is reinventing itself for business.<\/span><\/p>\n<p><span style=\"color: #000000;\">Let&#8217;s hope for the platform that this offers it good prospects for the years to come.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>read also :<\/p>\n<ul>\n<li class=\"entry-title\"><a href=\"https:\/\/chinesetouristagency.com\/use-live-streaming-to-attract-more-chinese-tourists\/\">Use Live Streaming to Attract More Chinese Tourists<\/a><\/li>\n<\/ul>\n<p>We can help you<\/p>\n<ul>\n<li>We process xiaohonshu registration for brands.<\/li>\n<li>We open RED account for brands.<\/li>\n<li>We set up online shops for brands in China.<\/li>\n<li>We can advertise brands on Chinese search engines for optimization.<\/li>\n<li>We promote and manage marketing campaigns for brands.<\/li>\n<\/ul>\n<p>Xiaohongshu RED (Little Red Book) RED Agency \u2013 Open store and Promotion E-Commerce in China<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By opening up to more merchants, the Xiaohongshu social e-commerce platform expands its restrictive vendor account settings to include sellers of all sizes rather than just registered trademarks. This allows the platform to advance its marketing initiative. It seeks to improve the monetization of its users and traffic. The application is one of some content-driven&#8230;<\/p>\n","protected":false},"author":11,"featured_media":48498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[498,471,495,487,224],"tags":[],"class_list":["post-48391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-e-commerce","category-kol","category-marketing","category-social-media"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2020\/06\/KOL-XHS-Voyage.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-cAv","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/48391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=48391"}],"version-history":[{"count":4,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/48391\/revisions"}],"predecessor-version":[{"id":48462,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/48391\/revisions\/48462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/48498"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=48391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=48391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=48391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}