{"id":49731,"date":"2022-05-30T09:00:01","date_gmt":"2022-05-30T09:00:01","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=49731"},"modified":"2022-05-30T09:00:08","modified_gmt":"2022-05-30T09:00:08","slug":"crisis-on-social-media-in-china-for-a-top-brand","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/crisis-on-social-media-in-china-for-a-top-brand\/","title":{"rendered":"Crisis on Social Media in China for a Top Brand"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Mistake that cost a lot for the german car manufacturer Audi and its agency M&amp;C Saatchi. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The story <\/h4>\n\n\n\n<p>Audi, a German luxury car manufacturer, was recently criticized on Chinese social media because of its latest advertisement featuring Andy Lau, a veteran Hong Kong actor. The ad appears to be a rip-off of a video made by Beida Mange, a Chinese vlogger. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/05\/Audi-China.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"988\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/05\/Audi-China.jpg\" alt=\"\" class=\"wp-image-49733\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/05\/Audi-China.jpg 491w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/05\/Audi-China-149x300.jpg 149w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/05\/Audi-China-300x604.jpg 300w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/a><\/figure>\n\n\n\n<p>Read more on <a href=\"https:\/\/radiichina.com\/audi-andy-lau\/\" target=\"_blank\" rel=\"noopener\">Radiichina.com<\/a><\/p>\n\n\n\n<p>Audi, Lau and M&amp;C Saatchi, a UK Top advertising agency, withdrew their advertisement May 22.<\/p>\n\n\n\n<p><em>&#8220;We sincerely regret for troubling Andy Lau and Beida Mange and any other parties owing to a lack supervision and a lax review,&#8221; posted Audi to Weibo<\/em>.<\/p>\n\n\n\n<p>The scandal remains a hot topic, with a related hashtag getting more than 520,000,000 views. Many <a href=\"https:\/\/chinesetouristagency.com\/how-to-recruit-the-best-opinion-leaders-for-attracting-chinese-tourists\/\">Chinese netizens adn KOL<\/a> still debate who should be held accountable for the scandal. <\/p>\n\n\n\n<p><a href=\"https:\/\/s.weibo.com\/weibo?q=%23%E5%A5%A5%E8%BF%AA%E5%B0%8F%E6%BB%A1%E5%B9%BF%E5%91%8A%E6%8A%84%E8%A2%AD%23\" target=\"_blank\" rel=\"noopener\">source Weibo <\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/05\/ads-weibo.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"568\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/05\/ads-weibo.jpg\" alt=\"\" class=\"wp-image-49732\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/05\/ads-weibo.jpg 578w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/05\/ads-weibo-300x295.jpg 300w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/a><\/figure>\n\n\n\n<p>Lau is seen riding an Audi on a countryside cruise in this plagiarized commercial. The actor, who is known for being one of China&#8217;s Kings of Cantopop&#8217;, explains the meaning of Xiaoman which is the eighth solar term on the Chinese calendar (May 21st this year).<\/p>\n\n\n\n<p>Although Lau&#8217;s speech was beautiful, it had been essentially stolen from a Beida Manga video from 2021.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bad buzz for Audi in China<\/h4>\n\n\n\n<p>The influencer uploaded a seven-minute video about Douyin on May 21. This alerted his 3,000,000 followers that he had been plagiarized<\/p>\n\n\n\n<p>The majority of criticisms are directed at Audi and not Lau, but the actor has not been spared.<\/p>\n\n\n\n<p>One fan rose up to defend Lau&#8217;s position by , asking &#8220;Why should an actor assume responsibility for the script?&#8221;<\/p>\n\n\n\n<p>&#8220;Andy Lau received a payment to film the Audi ad and has fulfilled the corresponding obligation,&#8221; stated that a Weibo user identified themselves as a lawyer.<\/p>\n\n\n\n<p>A third comment &#8220;China is a country that is governed by law; everyone should respective share legal responsibility.&#8221;<\/p>\n\n\n\n<p>The vlogger has not yet taken any legal action explained <a href=\"https:\/\/jinwangassociates.com\/representative-cases\/#case3\" rel=\"nofollow noopener\" target=\"_blank\">this lawyer in China. <\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>read more <\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-chinese-tourists-agency wp-block-embed-chinese-tourists-agency\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"IE8c9d2tiD\"><a href=\"https:\/\/chinesetouristagency.com\/china-advertsing-market-trends-and-regulations\/\">China advertsing Market, trends and regulations<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;China advertsing Market, trends and regulations&#8221; &#8212; Chinese Tourists Agency\" src=\"https:\/\/chinesetouristagency.com\/china-advertsing-market-trends-and-regulations\/embed\/#?secret=91IAQYM5aB#?secret=IE8c9d2tiD\" data-secret=\"IE8c9d2tiD\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-chinese-tourists-agency wp-block-embed-chinese-tourists-agency\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"SE0Gw5dGNU\"><a href=\"https:\/\/chinesetouristagency.com\/advertising-agency-in-china\/\">Advertising Agency in China<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Advertising Agency in China&#8221; &#8212; Chinese Tourists Agency\" src=\"https:\/\/chinesetouristagency.com\/advertising-agency-in-china\/embed\/#?secret=PlnOXwzWY8#?secret=SE0Gw5dGNU\" data-secret=\"SE0Gw5dGNU\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mistake that cost a lot for the german car manufacturer Audi and its agency M&amp;C Saatchi. The story Audi, a German luxury car manufacturer, was recently criticized on Chinese social media because of its latest advertisement featuring Andy Lau, a veteran Hong Kong actor. The ad appears to be a rip-off of a video made&#8230;<\/p>\n","protected":false},"author":10,"featured_media":49734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[495],"tags":[],"class_list":["post-49731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kol"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/05\/audi-Ads-China.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-cW7","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/49731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=49731"}],"version-history":[{"count":1,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/49731\/revisions"}],"predecessor-version":[{"id":49736,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/49731\/revisions\/49736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/49734"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=49731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=49731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=49731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}