{"id":50140,"date":"2022-08-12T04:21:24","date_gmt":"2022-08-12T04:21:24","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=50140"},"modified":"2022-08-12T04:21:24","modified_gmt":"2022-08-12T04:21:24","slug":"how-to-use-games-to-lure-chinese-consumers","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/how-to-use-games-to-lure-chinese-consumers\/","title":{"rendered":"How to use\u00a0Games to lure Chinese consumers"},"content":{"rendered":"\n

The male protagonist of the Chinese otome smartphone game “Light and Night” by Tencent, Charlie Su, was born on July 24. Boucheron, a French jewelry manufacturer, released a special film honoring his birthday on the same day it revealed its collaboration with the title.<\/p>\n\n\n\n

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With Su’s persona as a nocturnal phoenix in mind, the two organizations have begun working with the Shandong Yellow River Delta National Nature Reserve on a variety of bird-related conservation activities. At the end of the minute-long advertisement, Su shows off some of the jewelry from Boucheron’s feather-shaped Plume de Paon collections and talks on the significance of protecting birds and animals.<\/p>\n\n\n\n

Over 4.4 million people have seen the advertising video broadcast by the “Light and Night” official Weibo account, including 135,000 impressions from players of the game. The players consider the male protagonist to be a “genuine” person and possibly a potential life mate. Yet, unlike with celebrity endorsements, the relationship with the game has not significantly increased sales, and some Weibo users have noted that the advertised products are priced excessively high.<\/p>\n\n\n\n

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China Mobile Games Market \u2014 the Cash Machine<\/a><\/blockquote>