{"id":50245,"date":"2022-08-29T06:35:17","date_gmt":"2022-08-29T06:35:17","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=50245"},"modified":"2022-08-29T06:35:17","modified_gmt":"2022-08-29T06:35:17","slug":"ethiopia-hopes-to-attract-more-chinese-tourists-via-digital-technology","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/ethiopia-hopes-to-attract-more-chinese-tourists-via-digital-technology\/","title":{"rendered":"Ethiopia hopes to attract more Chinese tourists via digital technology"},"content":{"rendered":"\n<p>Ethiopia is working with China to build up the country&#8217;s tourism industry, hoping to draw in more Chinese visitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/BOURGUET_PHOTO_ETHIOPIE_SUD_ETHIOPIA_SOUTH_TOURISM_MINISTRY_OMO_HAMER_46-compressed.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/BOURGUET_PHOTO_ETHIOPIE_SUD_ETHIOPIA_SOUTH_TOURISM_MINISTRY_OMO_HAMER_46-compressed-1024x576.jpeg\" alt=\"\" class=\"wp-image-50246\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/BOURGUET_PHOTO_ETHIOPIE_SUD_ETHIOPIA_SOUTH_TOURISM_MINISTRY_OMO_HAMER_46-compressed-1024x576.jpeg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/BOURGUET_PHOTO_ETHIOPIE_SUD_ETHIOPIA_SOUTH_TOURISM_MINISTRY_OMO_HAMER_46-compressed-300x169.jpeg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/BOURGUET_PHOTO_ETHIOPIE_SUD_ETHIOPIA_SOUTH_TOURISM_MINISTRY_OMO_HAMER_46-compressed-768x432.jpeg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/BOURGUET_PHOTO_ETHIOPIE_SUD_ETHIOPIA_SOUTH_TOURISM_MINISTRY_OMO_HAMER_46-compressed-1536x864.jpeg 1536w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/BOURGUET_PHOTO_ETHIOPIE_SUD_ETHIOPIA_SOUTH_TOURISM_MINISTRY_OMO_HAMER_46-compressed-600x338.jpeg 600w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/BOURGUET_PHOTO_ETHIOPIE_SUD_ETHIOPIA_SOUTH_TOURISM_MINISTRY_OMO_HAMER_46-compressed.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>In Oromia, the largest regional state in Ethiopia, local and Chinese tourism professionals are collaborating to highlight the region&#8217;s hidden treasures in order to attract tourists.<br>Recently, Oromia Tourism Commissioner Lelise Dhugaa told Xinhua that cross-cultural cooperation between the Oromia region and China is gaining momentum as an increasing number of Chinese tour operators and interpreters engage in the region&#8217;s tourism industry.<br>Dhugaa stated, &#8220;We are partnering with Chinese tour operators and language specialists to promote our tourism sites and attract more Chinese visitors to Ethiopia, especially the Oromia region.&#8221;<\/p>\n\n\n\n<p><br>The Oromia Tourism Commission has just developed a website titled &#8220;Visit Oromia &#8211; Google Arts and Culture&#8221; to promote the region&#8217;s most diverse landscape, cultures, traditions, and extensive history. The website was established during Oromia Tourism Commission&#8217;s Tourism and Technology Week, which aims to develop a policy discussion platform for tourism-related issues and promote the country&#8217;s tourism destinations through the use of digital technology.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-china wp-block-embed-marketing-china\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ul00Q95P9e\"><a href=\"https:\/\/marketingtochina.com\/africa-the-new-hot-destination-for-chinese-tourists\/\" target=\"_blank\" rel=\"noopener\">Africa: the new hot destination for Chinese tourists<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Africa: the new hot destination for Chinese tourists&#8221; &#8212; Marketing China\" src=\"https:\/\/marketingtochina.com\/africa-the-new-hot-destination-for-chinese-tourists\/embed\/#?secret=Ovi7Jfmk0Z#?secret=ul00Q95P9e\" data-secret=\"ul00Q95P9e\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>&#8220;We are employing digital technology, the first of its type in Ethiopia, to promote the country&#8217;s cuisine, costumes, and tourist sites, among other things,&#8221; Dhugaa explained.<br>According to the commissioner, agreements have been reached with Chinese enterprises to create tourism destinations and strengthen business-to-business contacts in an effort to strengthen tourism sector collaboration.<\/p>\n\n\n\n<p><br>Dhugaa stated, &#8220;We have a very strong relationship with our Chinese brothers, and we have established Visit Oromia on Chinese social media platforms under the brand &#8216;Land of Origin&#8217; in an effort to capitalize on China&#8217;s expanding tourism market.&#8221; Dhugaa said that first-time Chinese visitors to the region will have no communication hurdles, as Chinese enterprises and interpreters will service them everywhere in the region.<\/p>\n\n\n\n<p><br>&#8220;With a population of over 1.3 billion and an expanding economy, China is becoming a prospective market for Ethiopian tourism,&#8221; she noted. State minister of tourism responsible for developing tourism destinations in Ethiopia, Sileshi Girma, stated that China, Africa, and the Middle East have been selected as core markets for tourism growth in Ethiopia.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-seo-china-agency wp-block-embed-seo-china-agency\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"qfUiteDm8q\"><a href=\"https:\/\/seoagencychina.com\/10-tips-tricks-attract-chinese-tourists-online\/\" target=\"_blank\" rel=\"noopener\">Useful Tips to Attract Chinese Tourists Online<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Useful Tips to Attract Chinese Tourists Online&#8221; &#8212; SEO China Agency\" src=\"https:\/\/seoagencychina.com\/10-tips-tricks-attract-chinese-tourists-online\/embed\/#?secret=VpBq7eHnNm#?secret=qfUiteDm8q\" data-secret=\"qfUiteDm8q\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On August 10, 2022, a man visits a booth showing traditional Ethiopian handicrafts during the Tourism and Technology Week in Addis Ababa, Ethiopia. (Xinhua\/Michael Tewelde)<br>Girma stated that the use of digital technology will be a game-changer in promoting Ethiopia&#8217;s diverse natural and historical tourist attractions.<\/p>\n\n\n\n<p><br>According to him, the Ethiopian government has formed a relationship with its Chinese counterpart to improve the country&#8217;s tourism sector, which has led to an increase in the number of Chinese tourists and investors interested in the country.<\/p>\n\n\n\n<p><br>&#8220;China is evolving into a key market. It is no longer a potential market because we have begun to receive an increasing number of Chinese clients. In Addis Abeba and beyond, we also have tour guides and eateries that speak Chinese &#8220;Girma added.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are you looking for Chinese tourists for your tourism destination in Africa?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Top 6 hottest destination of Chinese people in Africa<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Egypt<\/li><li>Kenya<\/li><li>Morocco<\/li><li>South Africa<\/li><li>Mauritius<\/li><li>Tanzania<\/li><\/ul>\n\n\n\n<p>In 2017, it was 800,000\u00a0<a href=\"https:\/\/www.marketingtochina.com\/how-chineses-travel-habits-have-evolved-and-actions-for-your-tourism-business\/\" target=\"_blank\" rel=\"noopener\">Chinese tourists<\/a>\u00a0visiting Africa. It looks pretty less compared to the 60 million people coming into the continent. But we can\u2019t help to notice that this figure is growing every year. There is now a new trend to be established saying that yearly, Africa sees a constant rise of Chinese tourists.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/Africa-China-Tourists.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/Africa-China-Tourists-1024x615.png\" alt=\"\" class=\"wp-image-50249\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/Africa-China-Tourists-1024x615.png 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/Africa-China-Tourists-300x180.png 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/Africa-China-Tourists-768x461.png 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/Africa-China-Tourists-600x360.png 600w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/Africa-China-Tourists.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>For long-time Chinese people was mostly choosing public tour operators to travel abroad. A system in which everything was include and controlled by a Chinese travel agency. Unfortunately, this system was not very profitable for local economies. However, this phenomenon is currently changing. From now, the number of Chinese traveling through this system plunge to 40%, while nowadays, 60% of Chinese travelers prefer to travel alone and experience local culture on their own. A new trend allowing the development of the local economy.<\/p>\n\n\n\n<p>As a travel agency, hotel or other economic actor operating in the Tourism industry, how can you take advantage of this situation and attract new Chinese customers? How can you be sure that they\u2019ll use your services instead of your competitors or even worst, a Chinese tour operator?<\/p>\n\n\n\n<p>Understand here that wherever the country you come from, if you want to do business with Chinese people, the only real competitive advantage you\u2019ll get is an efficient\u00a0<strong>digital\u00a0branding<\/strong>.<\/p>\n\n\n\n<p>For Chinese people, branding is everything. They could spend 10x the price for something branded rather than something not branded. And it\u2019s particularly true about things which they don\u2019t know much about\u2026 If you don\u2019t want to have to play the discount game forever or being seen as a cheap company, you\u2019ll have to develop your&nbsp;<strong>e-reputation<\/strong>&nbsp;and&nbsp;<strong>brand your products\/services<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Reputation is Very important\u00a0<\/strong><\/h2>\n\n\n\n<p>The internet is full of many storytellings and news that affect brands in one way or the other. The Chinese tourists are looking for agencies that have a good image and more visibility; they often create social buzz and forums to gauge the reputation of brands. Tourism agencies that want to keep the Chinese as active tourists have to promote their image on the right online portals to engage Chinese interest. Social media platforms like Weibo, Wechat, Sina can be used by press campaign marketers to utilize Chinese bloggers, key opinion leaders, banner displays,\u00a0and\u00a0influencers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">We know how to make it work for your company in China.<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/gma-1024x444-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/gma-1024x444-3.jpeg\" alt=\"\" class=\"wp-image-50250\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/gma-1024x444-3.jpeg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/gma-1024x444-3-300x130.jpeg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/gma-1024x444-3-768x333.jpeg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/gma-1024x444-3-600x260.jpeg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">We are developing Tourism projects in China every day.<\/h4>\n\n\n\n<p>We guarantee you will improve your visibility:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Jumpstarting social conversations for the best brands in China.<\/li><li>Increase your WeChat fans and Weibo followers using our high-quality social media campaigns and strategies in China.<\/li><li>And Get into Lead generation campaign to Get Chinese Clients<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Contact us today for more details!<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Ethiopia is working with China to build up the country&#8217;s tourism industry, hoping to draw in more Chinese visitors. In Oromia, the largest regional state in Ethiopia, local and Chinese tourism professionals are collaborating to highlight the region&#8217;s hidden treasures in order to attract tourists.Recently, Oromia Tourism Commissioner Lelise Dhugaa told Xinhua that cross-cultural cooperation&#8230;<\/p>\n","protected":false},"author":10,"featured_media":50251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-50245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2022\/08\/5cede51fa3104842e4afe50d.jpeg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-d4p","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/50245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=50245"}],"version-history":[{"count":1,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/50245\/revisions"}],"predecessor-version":[{"id":50252,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/50245\/revisions\/50252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/50251"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=50245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=50245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=50245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}