{"id":50266,"date":"2022-08-29T07:57:59","date_gmt":"2022-08-29T07:57:59","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=50266"},"modified":"2022-08-30T04:53:45","modified_gmt":"2022-08-30T04:53:45","slug":"chinese-baijiu-brands-are-conquering-the-world","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/chinese-baijiu-brands-are-conquering-the-world\/","title":{"rendered":"Chinese Baijiu brands are conquering the World"},"content":{"rendered":"\n

Kweichow Moutai, a popular brand of Chinese baijiu, was recently assessed at $43 billion by branding consultancy firm Brand Finance, making it the most valuable spirits brand in the world. Wuliangye, a second major Chinese baijiu brand, was valued at $28.7 billion, putting it in last position. Chinese brands have grown their share of the global brand value in spirits to 68.4 percent, from 60.7% before the pandemic.<\/p>\n\n\n\n

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The addition of Luzhou Laojiao (3rd), Yanghe (4th), Xinghuacun Fen Wine (6th), and Gujing Gong Jiuan (8th) to the top 10 increases the global market share of China’s national spirit even farther than it was previous year.<\/p>\n\n\n\n

Those anticipating more well-known international spirits like Hennessy Cognac from LVMH’s collection or Diageo’s ubiquitous Johnnie Walker whisky to top the league may be surprised by the rising global dominance of baijius. Hennessy, the most valuable Western brand, leads the Brand Finance Spirits 50 in terms of value, followed by Bacardi and Ciroc.<\/p>\n\n\n\n

Although Moutai and Wuliangye have been at the top of the market for a long time, Wuliangye recently overtook Moutai in brand value, increasing by 12 percent while Moutai fell to 34th place on Jing Daily’s luxury index. According to Brand Finance, the value of a brand is the amount of money an owner would make after licensing the brand in the market.<\/p>\n\n\n\n

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Guide to Exporting Wine to China<\/a><\/blockquote>