{"id":53539,"date":"2025-05-31T10:40:00","date_gmt":"2025-05-31T10:40:00","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=53539"},"modified":"2025-05-30T06:49:16","modified_gmt":"2025-05-30T06:49:16","slug":"why-chinese-outbound-travel-agencies-do-not-want-to-collaborate-with-me","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/why-chinese-outbound-travel-agencies-do-not-want-to-collaborate-with-me\/","title":{"rendered":"Why Chinese outbound travel agencies do not want to collaborate with me?"},"content":{"rendered":"\n

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Why Chinese Outbound Travel Agencies Aren\u2019t Collaborating with You\u2014and How to Fix It By Olivier VEROT founder of GMA <\/strong><\/p>\n\n\n\n

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Stop to waist your time in China, if Chinese outbound travel agencies are ignoring your offers, it\u2019s not because they don\u2019t care about your destination or your services. <\/p>\n\n\n\n

It\u2019s because YOU aren\u2019t showing up the way they expect. <\/strong><\/p>\n\n\n\n

You\u2019re playing by your rules instead of theirs, and let me tell you\u2014that\u2019s a losing game.<\/strong><\/p>\n\n\n\n

China is a unique market. You can\u2019t apply a copy-paste strategy from Western markets and expect success. The fact that you don\u2019t have a Chinese brochure, rely on email instead of WeChat, and lack a proper Chinese website screams one thing to them: <\/p>\n\n\n\n

\u201cThis business doesn\u2019t care about understanding us.\u201d<\/strong> And if you don\u2019t adapt, why should they bother?<\/p>\n\n\n\n

Why should they spend hours to explain how Chinese tourists think, what they want… <\/p>\n\n\n\n

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Let\u2019s explain you with simple words what you\u2019re going wrong and\u2014more importantly\u2014how to fix it.<\/p>\n\n\n\n

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Where You\u2019re Losing the Game<\/strong><\/h3>\n\n\n\n
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  1. No Chinese Brochure or Materials<\/strong>
    You\u2019re reaching out to travel agencies in China and expecting them to read through your English PDF or browse your non-localized website. Newsflash: they won\u2019t.<\/strong> A Chinese-language brochure is the bare minimum.<\/li>\n\n\n\n
  2. Relying on Email Instead of WeChat<\/strong>
    Emails don\u2019t work in China. Period. Everyone does business through WeChat<\/strong>, which is not just a messaging app\u2014it\u2019s a business tool, a payment platform, and a social network. Sending an email instead of a WeChat message makes you look outdated and out of touch.<\/li>\n\n\n\n
  3. No Chinese Website or a Slow One<\/strong>
    If your website is hosted outside of China and takes forever to load, you\u2019re already out of the running. Chinese agencies need quick, localized information, and your English-language, slow-loading site isn\u2019t cutting it.<\/li>\n\n\n\n
  4. No Social Media Presence<\/strong>
    If you\u2019re not on platforms like Douyin (Chinese TikTok)<\/strong>, WeChat<\/strong>, or Xiaohongshu (Little Red Book)<\/strong>, you don\u2019t exist. Agencies and clients alike turn to social media for credibility, reviews, and inspiration.<\/li>\n\n\n\n
  5. Zero Customer Reviews or KOL Mentions<\/strong>
    In China, trust is everything.<\/strong> No testimonials, no customer reviews, and no Key Opinion Leaders (KOLs) talking about your services means there\u2019s no reason for anyone to trust you.<\/li>\n\n\n\n
  6. No News Coverage or PR<\/strong>
    If you haven\u2019t been mentioned in travel-related articles, Chinese blogs, or online publications, agencies have no way of knowing you\u2019re legit.<\/li>\n<\/ol>\n\n\n\n
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    How to Fix It: A Step-by-Step Game Plan<\/strong><\/h3>\n\n\n\n

    1. Create a Killer Chinese Brochure<\/strong><\/h4>\n\n\n\n

    Why:<\/strong> This is your first impression, and it has to speak directly to your audience.
    How:<\/strong> Work with a translator or a local agency to create a professional brochure in Mandarin Chinese<\/strong>. Include:<\/p>\n\n\n\n