\n\n\n\n
1. Accept Chinese Mobile Payments<\/strong><\/h3>\n\n\n\nIntegrate Alipay<\/strong> and WeChat Pay<\/strong> at all touchpoints (front desk, restaurants, spas). Chinese tourists prioritize cashless convenience, and seamless payment systems boost trust and spending.<\/p>\n\n\n\n2. Offer Chinese Breakfast Options<\/strong><\/h3>\n\n\n\nServe congee, soy milk, steamed buns, and jasmine tea at breakfast. Highlight this in marketing\u2014Chinese travelers value familiar comforts while abroad.<\/p>\n\n\n\n
3. Leverage Chinese Social Media (Douyin\/Xiaohongshu)<\/strong><\/h3>\n\n\n\nCreate engaging short videos showcasing your hotel\u2019s unique features (e.g., photogenic rooftop bars, proximity to attractions). Partner with Chinese Key Opinion Leaders (KOLs) for reviews and livestreams.<\/p>\n\n\n\n
4. Mandarin-Speaking Staff & Services<\/strong><\/h3>\n\n\n\nTrain staff in basic Mandarin and provide translated materials (menus, maps). Offer a 24\/7 WeChat hotline for instant support.<\/p>\n\n\n\n
5. Collaborate with Chinese OTAs<\/strong><\/h3>\n\n\n\nList your hotel on platforms like Ctrip (Trip.com)<\/strong>, Fliggy<\/strong>, and Qunar<\/strong>. Optimize profiles with Chinese-language descriptions and highlight amenities important to Chinese guests (kettles, slippers).<\/p>\n\n\n\n6. Tailor Luxury Experiences<\/strong><\/h3>\n\n\n\nCurate packages for high-net-worth travelers: private shopping assistants, chauffeur services to luxury boutiques, or exclusive access to local cultural events (e.g., opera nights in Milan).<\/p>\n\n\n\n
7. Promote \u201cInstagrammable\u201d Spaces<\/strong><\/h3>\n\n\n\nDesign photogenic areas (e.g., floral walls, infinity pools with scenic views) and share location tags on Xiaohongshu<\/strong>. Chinese tourists often choose hotels based on social media aesthetics.<\/p>\n\n\n\n8. Highlight Health & Safety<\/strong><\/h3>\n\n\n\nEmphasize hygiene certifications, in-room disinfection kits, and healthcare partnerships. Post safety guidelines in Mandarin at entrances and elevators.<\/p>\n\n\n\n
9. Lunar Calendar Promotions<\/strong><\/h3>\n\n\n\nLaunch campaigns around Chinese holidays (Chinese New Year, Golden Week). Offer discounts, lucky red envelopes, or themed dinners (e.g., dumpling-making classes).<\/p>\n\n\n\n
10. Leverage Chinese Review Platforms<\/strong><\/h3>\n\n\n\nEncourage guests to leave reviews on Dianping<\/strong> (China\u2019s Yelp) and Mafengwo<\/strong>. Positive reviews drive bookings, as Chinese travelers heavily rely on peer recommendations.<\/p>\n\n\n\n
\n\n\n\nKey Insight<\/strong>: Chinese tourists prioritize convenience<\/strong>, cultural familiarity<\/strong>, and social validation<\/strong>. Hotels must blend localized services (language, payments) with aspirational experiences (luxury, photo ops) to stand out. Partnering with Chinese platforms and influencers amplifies visibility, while post-stay engagement (e.g., follow-up WeChat messages) fosters loyalty<\/p>\n\n\n\n<\/p>\n\n\n\n
<\/p>\n\n\n
Nowadays, China is one of the largest world markets for outbound tourism and in 2023 hotels are trying to win them back.<\/p>\n
Through marketing strategies, hotels can boost their popularity among Chinese travellers.<\/h2>\n
The amount of Chinese tourists around the world is growing at an unprecedented pace\u00a0due to the rise of disposable income and the increase of the Chinese middle class.<\/p>\n
As reported by the Tourism Administration of China, more than 150 million Chinese tourists travelled abroad in 2019, which means now in 2023 their trips will start to get back<\/a>.<\/p>\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/Screen-Shot-2023-02-09-at-23.37.51.jpg\")
<\/p>\n
As a result of the Chinese trend to travel abroad, forecasts state that in 2026 the number of Chinese tourists will have increased by up to 200 million per year.<\/p>\n
That is the reason why hotels are focusing their efforts to attract Chinese tourists, who also are the main source of tourism cash<\/a> over the world.<\/p>\nIn order to attract them, hotels must keep in mind the following advice.<\/p>\n
1. Develop a digital presence in China:<\/h3>\n
The first step to attracting Chinese tourists is to develop a digital presence in China, through the internet and Chinese social media platforms.<\/p>\n
![\"hot\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/hot.png\")
<\/a><\/p>\nChinese users tend to distrust the product reviews offered by official sites and have more trust in comments, opinions and information that they find in social media platforms because the content is generated by users and not by the brand.<\/p>\n
2. Create a Chinese Website:(still useful in 2025)<\/h3>\n
The second step is to create a website in Mandarin language or have a Chinese language option in the original version. The reality is that most Chinese do not\u00a0understand English well enough to do it effortlessly. Therefore, should you want\u00a0to catch this audience, you must develop a website which Chinese tourists can understand.<\/p>\n
![\"hotel](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/hotel-web.jpg\")
<\/a><\/p>\nIn addition, image and content are essential elements in order to improve the website’s visits, therefore the site must be clear and impressive in order to gain clients. The key idea here is\u00a0customer experience<\/strong><\/p>\n3. Presence on social media is the most powerful tool in attracting Chinese tourists:<\/h3>\n
The majority of Chinese spend a long time on social networks such as Weibo or WeChat. Those platforms have become an important part of their daily life and are considered trustful sources of information. The content, reviews and comments that Chinese travellers find through these popular social networks will be decisive elements for their choice.<\/p>\n
![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Securite-france.webp\")
<\/a><\/p>\nThat’s why hotels have to adapt these social tools in their online marketing strategy in order to increase their presence and therefore attract more Chinese tourists.<\/p>\n
Top Destination Marketing Strategies to Attract More Chinese Outbound Tourists (update 2020)<\/a><\/blockquote>
2. Offer Chinese Breakfast Options<\/strong><\/h3>\n\n\n\nServe congee, soy milk, steamed buns, and jasmine tea at breakfast. Highlight this in marketing\u2014Chinese travelers value familiar comforts while abroad.<\/p>\n\n\n\n
3. Leverage Chinese Social Media (Douyin\/Xiaohongshu)<\/strong><\/h3>\n\n\n\nCreate engaging short videos showcasing your hotel\u2019s unique features (e.g., photogenic rooftop bars, proximity to attractions). Partner with Chinese Key Opinion Leaders (KOLs) for reviews and livestreams.<\/p>\n\n\n\n
4. Mandarin-Speaking Staff & Services<\/strong><\/h3>\n\n\n\nTrain staff in basic Mandarin and provide translated materials (menus, maps). Offer a 24\/7 WeChat hotline for instant support.<\/p>\n\n\n\n
5. Collaborate with Chinese OTAs<\/strong><\/h3>\n\n\n\nList your hotel on platforms like Ctrip (Trip.com)<\/strong>, Fliggy<\/strong>, and Qunar<\/strong>. Optimize profiles with Chinese-language descriptions and highlight amenities important to Chinese guests (kettles, slippers).<\/p>\n\n\n\n6. Tailor Luxury Experiences<\/strong><\/h3>\n\n\n\nCurate packages for high-net-worth travelers: private shopping assistants, chauffeur services to luxury boutiques, or exclusive access to local cultural events (e.g., opera nights in Milan).<\/p>\n\n\n\n
7. Promote \u201cInstagrammable\u201d Spaces<\/strong><\/h3>\n\n\n\nDesign photogenic areas (e.g., floral walls, infinity pools with scenic views) and share location tags on Xiaohongshu<\/strong>. Chinese tourists often choose hotels based on social media aesthetics.<\/p>\n\n\n\n8. Highlight Health & Safety<\/strong><\/h3>\n\n\n\nEmphasize hygiene certifications, in-room disinfection kits, and healthcare partnerships. Post safety guidelines in Mandarin at entrances and elevators.<\/p>\n\n\n\n
9. Lunar Calendar Promotions<\/strong><\/h3>\n\n\n\nLaunch campaigns around Chinese holidays (Chinese New Year, Golden Week). Offer discounts, lucky red envelopes, or themed dinners (e.g., dumpling-making classes).<\/p>\n\n\n\n
10. Leverage Chinese Review Platforms<\/strong><\/h3>\n\n\n\nEncourage guests to leave reviews on Dianping<\/strong> (China\u2019s Yelp) and Mafengwo<\/strong>. Positive reviews drive bookings, as Chinese travelers heavily rely on peer recommendations.<\/p>\n\n\n\n
\n\n\n\nKey Insight<\/strong>: Chinese tourists prioritize convenience<\/strong>, cultural familiarity<\/strong>, and social validation<\/strong>. Hotels must blend localized services (language, payments) with aspirational experiences (luxury, photo ops) to stand out. Partnering with Chinese platforms and influencers amplifies visibility, while post-stay engagement (e.g., follow-up WeChat messages) fosters loyalty<\/p>\n\n\n\n<\/p>\n\n\n\n
<\/p>\n\n\n
Nowadays, China is one of the largest world markets for outbound tourism and in 2023 hotels are trying to win them back.<\/p>\n
Through marketing strategies, hotels can boost their popularity among Chinese travellers.<\/h2>\n
The amount of Chinese tourists around the world is growing at an unprecedented pace\u00a0due to the rise of disposable income and the increase of the Chinese middle class.<\/p>\n
As reported by the Tourism Administration of China, more than 150 million Chinese tourists travelled abroad in 2019, which means now in 2023 their trips will start to get back<\/a>.<\/p>\n<\/p>\n
As a result of the Chinese trend to travel abroad, forecasts state that in 2026 the number of Chinese tourists will have increased by up to 200 million per year.<\/p>\n
That is the reason why hotels are focusing their efforts to attract Chinese tourists, who also are the main source of tourism cash<\/a> over the world.<\/p>\nIn order to attract them, hotels must keep in mind the following advice.<\/p>\n
1. Develop a digital presence in China:<\/h3>\n
The first step to attracting Chinese tourists is to develop a digital presence in China, through the internet and Chinese social media platforms.<\/p>\n
<\/a><\/p>\nChinese users tend to distrust the product reviews offered by official sites and have more trust in comments, opinions and information that they find in social media platforms because the content is generated by users and not by the brand.<\/p>\n
2. Create a Chinese Website:(still useful in 2025)<\/h3>\n
The second step is to create a website in Mandarin language or have a Chinese language option in the original version. The reality is that most Chinese do not\u00a0understand English well enough to do it effortlessly. Therefore, should you want\u00a0to catch this audience, you must develop a website which Chinese tourists can understand.<\/p>\n
<\/a><\/p>\nIn addition, image and content are essential elements in order to improve the website’s visits, therefore the site must be clear and impressive in order to gain clients. The key idea here is\u00a0customer experience<\/strong><\/p>\n3. Presence on social media is the most powerful tool in attracting Chinese tourists:<\/h3>\n
The majority of Chinese spend a long time on social networks such as Weibo or WeChat. Those platforms have become an important part of their daily life and are considered trustful sources of information. The content, reviews and comments that Chinese travellers find through these popular social networks will be decisive elements for their choice.<\/p>\n
<\/a><\/p>\nThat’s why hotels have to adapt these social tools in their online marketing strategy in order to increase their presence and therefore attract more Chinese tourists.<\/p>\n
Top Destination Marketing Strategies to Attract More Chinese Outbound Tourists (update 2020)<\/a><\/blockquote>
Create engaging short videos showcasing your hotel\u2019s unique features (e.g., photogenic rooftop bars, proximity to attractions). Partner with Chinese Key Opinion Leaders (KOLs) for reviews and livestreams.<\/p>\n\n\n\n
4. Mandarin-Speaking Staff & Services<\/strong><\/h3>\n\n\n\nTrain staff in basic Mandarin and provide translated materials (menus, maps). Offer a 24\/7 WeChat hotline for instant support.<\/p>\n\n\n\n
5. Collaborate with Chinese OTAs<\/strong><\/h3>\n\n\n\nList your hotel on platforms like Ctrip (Trip.com)<\/strong>, Fliggy<\/strong>, and Qunar<\/strong>. Optimize profiles with Chinese-language descriptions and highlight amenities important to Chinese guests (kettles, slippers).<\/p>\n\n\n\n6. Tailor Luxury Experiences<\/strong><\/h3>\n\n\n\nCurate packages for high-net-worth travelers: private shopping assistants, chauffeur services to luxury boutiques, or exclusive access to local cultural events (e.g., opera nights in Milan).<\/p>\n\n\n\n
7. Promote \u201cInstagrammable\u201d Spaces<\/strong><\/h3>\n\n\n\nDesign photogenic areas (e.g., floral walls, infinity pools with scenic views) and share location tags on Xiaohongshu<\/strong>. Chinese tourists often choose hotels based on social media aesthetics.<\/p>\n\n\n\n8. Highlight Health & Safety<\/strong><\/h3>\n\n\n\nEmphasize hygiene certifications, in-room disinfection kits, and healthcare partnerships. Post safety guidelines in Mandarin at entrances and elevators.<\/p>\n\n\n\n
9. Lunar Calendar Promotions<\/strong><\/h3>\n\n\n\nLaunch campaigns around Chinese holidays (Chinese New Year, Golden Week). Offer discounts, lucky red envelopes, or themed dinners (e.g., dumpling-making classes).<\/p>\n\n\n\n
10. Leverage Chinese Review Platforms<\/strong><\/h3>\n\n\n\nEncourage guests to leave reviews on Dianping<\/strong> (China\u2019s Yelp) and Mafengwo<\/strong>. Positive reviews drive bookings, as Chinese travelers heavily rely on peer recommendations.<\/p>\n\n\n\n
\n\n\n\nKey Insight<\/strong>: Chinese tourists prioritize convenience<\/strong>, cultural familiarity<\/strong>, and social validation<\/strong>. Hotels must blend localized services (language, payments) with aspirational experiences (luxury, photo ops) to stand out. Partnering with Chinese platforms and influencers amplifies visibility, while post-stay engagement (e.g., follow-up WeChat messages) fosters loyalty<\/p>\n\n\n\n<\/p>\n\n\n\n
<\/p>\n\n\n
Nowadays, China is one of the largest world markets for outbound tourism and in 2023 hotels are trying to win them back.<\/p>\n
Through marketing strategies, hotels can boost their popularity among Chinese travellers.<\/h2>\n
The amount of Chinese tourists around the world is growing at an unprecedented pace\u00a0due to the rise of disposable income and the increase of the Chinese middle class.<\/p>\n
As reported by the Tourism Administration of China, more than 150 million Chinese tourists travelled abroad in 2019, which means now in 2023 their trips will start to get back<\/a>.<\/p>\n<\/p>\n
As a result of the Chinese trend to travel abroad, forecasts state that in 2026 the number of Chinese tourists will have increased by up to 200 million per year.<\/p>\n
That is the reason why hotels are focusing their efforts to attract Chinese tourists, who also are the main source of tourism cash<\/a> over the world.<\/p>\nIn order to attract them, hotels must keep in mind the following advice.<\/p>\n
1. Develop a digital presence in China:<\/h3>\n
The first step to attracting Chinese tourists is to develop a digital presence in China, through the internet and Chinese social media platforms.<\/p>\n
<\/a><\/p>\nChinese users tend to distrust the product reviews offered by official sites and have more trust in comments, opinions and information that they find in social media platforms because the content is generated by users and not by the brand.<\/p>\n
2. Create a Chinese Website:(still useful in 2025)<\/h3>\n
The second step is to create a website in Mandarin language or have a Chinese language option in the original version. The reality is that most Chinese do not\u00a0understand English well enough to do it effortlessly. Therefore, should you want\u00a0to catch this audience, you must develop a website which Chinese tourists can understand.<\/p>\n
<\/a><\/p>\nIn addition, image and content are essential elements in order to improve the website’s visits, therefore the site must be clear and impressive in order to gain clients. The key idea here is\u00a0customer experience<\/strong><\/p>\n3. Presence on social media is the most powerful tool in attracting Chinese tourists:<\/h3>\n
The majority of Chinese spend a long time on social networks such as Weibo or WeChat. Those platforms have become an important part of their daily life and are considered trustful sources of information. The content, reviews and comments that Chinese travellers find through these popular social networks will be decisive elements for their choice.<\/p>\n
<\/a><\/p>\nThat’s why hotels have to adapt these social tools in their online marketing strategy in order to increase their presence and therefore attract more Chinese tourists.<\/p>\n
Top Destination Marketing Strategies to Attract More Chinese Outbound Tourists (update 2020)<\/a><\/blockquote>
List your hotel on platforms like Ctrip (Trip.com)<\/strong>, Fliggy<\/strong>, and Qunar<\/strong>. Optimize profiles with Chinese-language descriptions and highlight amenities important to Chinese guests (kettles, slippers).<\/p>\n\n\n\n Curate packages for high-net-worth travelers: private shopping assistants, chauffeur services to luxury boutiques, or exclusive access to local cultural events (e.g., opera nights in Milan).<\/p>\n\n\n\n Design photogenic areas (e.g., floral walls, infinity pools with scenic views) and share location tags on Xiaohongshu<\/strong>. Chinese tourists often choose hotels based on social media aesthetics.<\/p>\n\n\n\n Emphasize hygiene certifications, in-room disinfection kits, and healthcare partnerships. Post safety guidelines in Mandarin at entrances and elevators.<\/p>\n\n\n\n Launch campaigns around Chinese holidays (Chinese New Year, Golden Week). Offer discounts, lucky red envelopes, or themed dinners (e.g., dumpling-making classes).<\/p>\n\n\n\n Encourage guests to leave reviews on Dianping<\/strong> (China\u2019s Yelp) and Mafengwo<\/strong>. Positive reviews drive bookings, as Chinese travelers heavily rely on peer recommendations.<\/p>\n\n\n\n Key Insight<\/strong>: Chinese tourists prioritize convenience<\/strong>, cultural familiarity<\/strong>, and social validation<\/strong>. Hotels must blend localized services (language, payments) with aspirational experiences (luxury, photo ops) to stand out. Partnering with Chinese platforms and influencers amplifies visibility, while post-stay engagement (e.g., follow-up WeChat messages) fosters loyalty<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n Nowadays, China is one of the largest world markets for outbound tourism and in 2023 hotels are trying to win them back.<\/p>\n The amount of Chinese tourists around the world is growing at an unprecedented pace\u00a0due to the rise of disposable income and the increase of the Chinese middle class.<\/p>\n As reported by the Tourism Administration of China, more than 150 million Chinese tourists travelled abroad in 2019, which means now in 2023 their trips will start to get back<\/a>.<\/p>\n As a result of the Chinese trend to travel abroad, forecasts state that in 2026 the number of Chinese tourists will have increased by up to 200 million per year.<\/p>\n That is the reason why hotels are focusing their efforts to attract Chinese tourists, who also are the main source of tourism cash<\/a> over the world.<\/p>\n In order to attract them, hotels must keep in mind the following advice.<\/p>\n The first step to attracting Chinese tourists is to develop a digital presence in China, through the internet and Chinese social media platforms.<\/p>\n Chinese users tend to distrust the product reviews offered by official sites and have more trust in comments, opinions and information that they find in social media platforms because the content is generated by users and not by the brand.<\/p>\n The second step is to create a website in Mandarin language or have a Chinese language option in the original version. The reality is that most Chinese do not\u00a0understand English well enough to do it effortlessly. Therefore, should you want\u00a0to catch this audience, you must develop a website which Chinese tourists can understand.<\/p>\n In addition, image and content are essential elements in order to improve the website’s visits, therefore the site must be clear and impressive in order to gain clients. The key idea here is\u00a0customer experience<\/strong><\/p>\n The majority of Chinese spend a long time on social networks such as Weibo or WeChat. Those platforms have become an important part of their daily life and are considered trustful sources of information. The content, reviews and comments that Chinese travellers find through these popular social networks will be decisive elements for their choice.<\/p>\n That’s why hotels have to adapt these social tools in their online marketing strategy in order to increase their presence and therefore attract more Chinese tourists.<\/p>\n6. Tailor Luxury Experiences<\/strong><\/h3>\n\n\n\n
7. Promote \u201cInstagrammable\u201d Spaces<\/strong><\/h3>\n\n\n\n
8. Highlight Health & Safety<\/strong><\/h3>\n\n\n\n
9. Lunar Calendar Promotions<\/strong><\/h3>\n\n\n\n
10. Leverage Chinese Review Platforms<\/strong><\/h3>\n\n\n\n
\n\n\n\nThrough marketing strategies, hotels can boost their popularity among Chinese travellers.<\/h2>\n
<\/p>\n1. Develop a digital presence in China:<\/h3>\n
<\/a><\/p>\n2. Create a Chinese Website:(still useful in 2025)<\/h3>\n
<\/a><\/p>\n3. Presence on social media is the most powerful tool in attracting Chinese tourists:<\/h3>\n
<\/a><\/p>\nTop Destination Marketing Strategies to Attract More Chinese Outbound Tourists (update 2020)<\/a><\/blockquote>