{"id":53837,"date":"2025-09-15T19:29:20","date_gmt":"2025-09-15T19:29:20","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=53837"},"modified":"2025-09-09T19:37:50","modified_gmt":"2025-09-09T19:37:50","slug":"10-hottest-travel-kols-on-xiaohongshu-in-2025","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/10-hottest-travel-kols-on-xiaohongshu-in-2025\/","title":{"rendered":"10 Hottest Travel KOLs on Xiaohongshu in 2025"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p>Stop asking \u201cWhere should I go?\u201d  the travel KOLs on Xiaohongshu (RED) already mapped out your trip for you. Some are climbing sacred mountains, some are sipping champagne in seven-star hotels, some are taking kids to archaeology lessons in the Forbidden City.<\/p>\n\n\n\n<p>And their fans? Just hit \u201csave\u201d and copy-paste the itinerary.<\/p>\n\n\n\n<p>Here\u2019s the <strong>Top 10 Travel KOLs of 2025<\/strong> ; what they do, why they\u2019re hot, and what brands can learn, by Marcus Zhan, marketing specialist in GMA. Director of operation. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udf1f 1. Tian Xuning (@\u7530\u6829\u5b81)<\/h2>\n\n\n\n<p>Followers: 1.77M<br>Signature: Immersive cultural trips (like Dunhuang mural painting, heritage handicraft workshops)<br>Highlight: One post hit 720K likes and 142K saves. Think history class meets travel diary \u2014 and it blows up every time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-China-Travel.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"704\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-China-Travel.jpg\" alt=\"\" class=\"wp-image-53838\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-China-Travel.jpg 487w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-China-Travel-208x300.jpg 208w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-China-Travel-300x434.jpg 300w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udf04 2. Menglu \u201cNo Fear\u201d (@\u68a6\u7490\u6ca1\u5728\u6015)<\/h2>\n\n\n\n<p>Followers: 2.5M<br>Signature: Extreme adventures (Tibet\u2019s Mt. Kailash trek, Xinjiang desert crossing)<br>Highlight: Content screams \u201cDare you?\u201d Fans shiver, then save the guide anyway.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u9690\u85cf\u5728\u5e9f\u5f03\u8001\u5df7\u7684\u767e\u5e74\u7535\u5f71\u9662 #\u5e9f\u5f03 #\u6311\u6218 #\u68a6\u6838\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/IXzUJ6WBlVk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfde\ufe0f 3. China National Tourism (@\u4e2d\u56fd\u56fd\u5bb6\u65c5\u6e38)<\/h2>\n\n\n\n<p>Followers: 547K<br>Signature: Official deep dives (Sanjiangyuan nature reserve, Daxing\u2019anling forest)<br>Highlight: Feels like a geography lesson turned wanderlust. Authority + rarity = niche gold.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udf92 4. Wild Man (@\u91ce\u4eba)<\/h2>\n\n\n\n<p>Followers: 159K <a href=\"https:\/\/www.bilibili.com\/video\/BV1sW4y1C72b\/\" target=\"_blank\" rel=\"noopener\">Bilibili<\/a><br>Signature: \u201cBudget backpacking the world\u201d (Southeast Asia, South America, Africa)<br>Highlight: Pure value-for-money. His vibe? \u201cCheap is the real luxury.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-travel-Chinese-2025.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-travel-Chinese-2025.jpg\" alt=\"\" class=\"wp-image-53841\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-travel-Chinese-2025.jpg 920w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-travel-Chinese-2025-300x200.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-travel-Chinese-2025-768x512.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-travel-Chinese-2025-600x400.jpg 600w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcf8 5. Aya the Creator (@\u963f\u6587\u5c31\u662fAya)<\/h2>\n\n\n\n<p>Followers: 2.1M<br>Signature: Insta-worthy creative shots (Chaka Salt Lake, Chongqing\u2019s 8D skyline)<br>Highlight: Photos so pretty you doubt it\u2019s the same planet. Interaction rates always sky-high.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udf5c 6. Sui Hongwei (@\u968b\u5b8f\u4f1f)<\/h2>\n\n\n\n<p>Followers: 75.8K<br>Signature: Food origin tours (Chaoshan beef hotpot map, Sichuan snack streets)<br>Highlight: Posts <strong>876 notes a month<\/strong>. Yes, eight hundred seventy-six. Basically a human food GPS with turbo mode.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\uddf3 7. MacaPaca Popcorn (@\u739b\u5361\u5df4\u5361\u7206\u7c73\u82b1)<\/h2>\n\n\n\n<p>Followers: 743K<br>Signature: Family + edu-travel (Forbidden City kids\u2019 archaeology, Xishuangbanna rainforest eco-classes)<br>Highlight: Parents feel safe, kids feel fun. One post = 68K saves. A parenting goldmine.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udf0f 8. Xiao Mai (@\u5c0f\u9ea6)<\/h2>\n\n\n\n<p>Followers: 5.99M<br>Signature: Luxury world tours (Dubai seven-star hotel reviews, Maldives private island life)<br>Highlight: For her, travel = burning cash beautifully. A magnet for luxury brands.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfee 9. Zhejiang Tourism (@\u6d59\u6c5f\u6587\u65c5)<\/h2>\n\n\n\n<p>Followers: 182K<br>Signature: Jiangnan immersion (Wuzhen Theatre Festival, Shaoxing Rice Wine routes)<br>Highlight: Proof government accounts can be cool. Culture + IP + KOL = regional traffic boom.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2744\ufe0f 10. JackC Travel Collector (@JackC\u65c5\u884c\u6536\u85cf\u5bb6)<\/h2>\n\n\n\n<p>Followers: 37K<br>Signature: Seasonal themed trips (Nyingchi Peach Blossom Festival, Harbin Ice Festival backstage)<br>Highlight: Small fanbase, giant impact. His \u201cseasonal radar\u201d beats the weather forecast.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83d\udca1 Trends &amp; Takeaways (with a wink)<\/h1>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Niche is the new mainstream<\/strong>: History, adventure, food, family \u2014 no random clickbait, just vertical depth.<\/li>\n\n\n\n<li><strong>Saves > Likes<\/strong>: People aren\u2019t just scrolling, they\u2019re planning. Xiaohongshu = the new travel planner.<\/li>\n\n\n\n<li><strong>Local IP wins<\/strong>: Zhejiang Tourism nailed it \u2014 culture + region + KOL = instant buzz.<\/li>\n\n\n\n<li><strong>Family travel is booming<\/strong>: Parents will spend, kids will drag them along. Edu-tours are the next gold rush.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\ude80 Collaboration Cheat Sheet<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selling luxury? Talk to @\u5c0f\u9ea6.<\/li>\n\n\n\n<li>Targeting parents? Slide into @\u739b\u5361\u5df4\u5361\u7206\u7c73\u82b1\u2019s DMs.<\/li>\n\n\n\n<li>Want budget-conscious reach? @\u91ce\u4eba has you covered.<\/li>\n\n\n\n<li>Pushing regional culture? Partner with accounts like @\u6d59\u6c5f\u6587\u65c5.<\/li>\n<\/ul>\n\n\n\n<p>The message is simple: <strong>RED is the new Lonely Planet, powered by influencers<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-chinese-tourists-agency wp-block-embed-chinese-tourists-agency\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"APxgUpvILD\"><a href=\"https:\/\/chinesetouristagency.com\/how-to-attract-chinese-tourists-through-little-red-book-app\/\">How to Attract Chinese Tourists Through Little Red Book? (2025)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to Attract Chinese Tourists Through Little Red Book? (2025)&#8221; &#8212; Chinese Tourists Agency\" src=\"https:\/\/chinesetouristagency.com\/how-to-attract-chinese-tourists-through-little-red-book-app\/embed\/#?secret=iYqGFaZDmf#?secret=APxgUpvILD\" data-secret=\"APxgUpvILD\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-chinese-tourists-agency wp-block-embed-chinese-tourists-agency\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"NqjtsyVnAH\"><a href=\"https:\/\/chinesetouristagency.com\/a-must-have-in-china-a-xiaohongshu-account-for-my-hotel\/\">A must have in China: A Xiaohongshu account for my hotel<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;A must have in China: A Xiaohongshu account for my hotel&#8221; &#8212; Chinese Tourists Agency\" src=\"https:\/\/chinesetouristagency.com\/a-must-have-in-china-a-xiaohongshu-account-for-my-hotel\/embed\/#?secret=Vwrk39snTy#?secret=NqjtsyVnAH\" data-secret=\"NqjtsyVnAH\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-chinese-tourists-agency wp-block-embed-chinese-tourists-agency\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"iQpgU52d2Z\"><a href=\"https:\/\/chinesetouristagency.com\/marketing-strategies-attract-chinese-tourists\/\">Marketing Strategies to Attract Chinese Tourists<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Marketing Strategies to Attract Chinese Tourists&#8221; &#8212; Chinese Tourists Agency\" src=\"https:\/\/chinesetouristagency.com\/marketing-strategies-attract-chinese-tourists\/embed\/#?secret=Jtm8ifPWmI#?secret=iQpgU52d2Z\" data-secret=\"iQpgU52d2Z\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Stop asking \u201cWhere should I go?\u201d the travel KOLs on Xiaohongshu (RED) already mapped out your trip for you. Some are climbing sacred mountains, some are sipping champagne in seven-star hotels, some are taking kids to archaeology lessons in the Forbidden City. And their fans? Just hit \u201csave\u201d and copy-paste the itinerary. Here\u2019s the Top&#8230;<\/p>\n","protected":false},"author":10,"featured_media":53840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[224],"tags":[296,584,585],"class_list":["post-53837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-kol","tag-little-red-book","tag-xiaohongshu"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2025\/09\/KOL-China-Travel-Feng-man.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-e0l","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/53837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=53837"}],"version-history":[{"count":1,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/53837\/revisions"}],"predecessor-version":[{"id":53843,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/53837\/revisions\/53843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/53840"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=53837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=53837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=53837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}