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<\/p>\nThrough social media sites, the Chinese population collects all kinds of information about products, services, and destinations before making their final traveling decisions.<\/p>\n
Generally speaking, Chinese citizens spend a large amount of their time online, mainly on social networks and online entertainment. According to AT Kearney, a management consultancy, Chinese users spend 47% of their time on social networks while they spend 35% of their time on online entertainment.<\/p>\n
Chinese users also dedicate part of their online time to other activities such as shopping and financial\u00a0services.<\/p>\n
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The engagement of American consumers on diverse social media platforms except Facebook is lower, in comparison to Chinese users who have a higher engagement across many Chinese social networks such as Qzone, Weibo, WeChat ,and Tencent QQ. However, companies must keep in mind that having a social network account does not ensure engagement.<\/p>\n
Expert Tips: What are the right channels to get the attention of Chinese tourists?<\/strong><\/span> The four social networks in China with more users and highest engagement are Qzone, Weibo, WeChat, and Tencent QQ.<\/p>\n QZone is one of the most popular social platforms in China with more than 600 million users. Through this platform, users can write blogs, watch videos, send photos, and listen to music. Qzone has become the social network with the largest number of active users with an amount of 68 to 80 percent of all its users connected daily.<\/p>\n
1. Chinese social media \u2013 WeChat, Weibo, Red, Douyin<\/strong>
2. Chinese OTA\u2019s \u2013 CTrip, Qunar, Quyer, Fliggy<\/strong>
3. Chinese search engines \u2013 Baidu, So<\/strong>
4. Chinese Travelling Influencers (KOLs)<\/strong>
5. Chinese travel blogs and forums<\/strong><\/p>\nFundamentals of QQ Advertising in China<\/a><\/blockquote>