{"id":5680,"date":"2023-02-16T08:06:05","date_gmt":"2023-02-16T08:06:05","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=5680"},"modified":"2023-02-16T08:06:05","modified_gmt":"2023-02-16T08:06:05","slug":"the-9-nine-developments-in-chinese-tourism","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/the-9-nine-developments-in-chinese-tourism\/","title":{"rendered":"The 9 developments in Chinese tourism in 2023"},"content":{"rendered":"

Before COVID China was the largest source market of tourists with 155 million<\/a> outbound trips made in 2019. Today, in 2023 the world awaits for Chinese tourism to get back to its pre-pandemic level. China stays number one globally in terms of the number of outbound trips and money spent during these trips. It seems that Chinese outbound tourism is, however, changing, in fact, tourists’ behaviour during these trips has profoundly changed.<\/p>\n

Here are the 9 major changes experienced by the Chinese tourism market in 2023.<\/h2>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0 A quantitative increase<\/h3>\n

Analysts predict<\/a> that in 2023, businesses, sectors, and nations that depend on Chinese visitors will see growth, even if international travel may not instantly return to pre-pandemic levels.<\/p>\n

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According to Steve Saxon, a partner in McKinsey’s Shenzhen office, China averaged roughly 12 million outbound air travellers per month in 2019, but those figures decreased by 95% over the Covid years. By the summer, he anticipates that number to increase to around 6 million every month.<\/p>\n

To compare during the first three\u00a0quarters of 2019, more than 95 million trips were recorded by the Chinese authorities (CNTA), and Chinese tourists have spent no less than $ 120 billion during their trips abroad. To give a point of comparison, American and German tourists spend by consolidating ‘only’ $ 80 billion. Although statistics are not clear, the figures are so high, that a margin of error would not affect the impressive growth potential evoked by this market in 2023.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0 Pollution encourages Chinese people to leave the country<\/h3>\n

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Pollution is a sadly raging phenomenon in China, Chinese people simply do not support the high level of air pollution anymore. If back in the day the North and the Northeast of China, were the most affected regions, it seems that South China begins to suffer. Seriously threatening pollution peaks for health were registered in Shanghai and Xian. The pollution factor greatly encouraged the Chinese to leave the country as much as they can.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0 Chinese tourists avoid overpopulation<\/h3>\n

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During the 2023 Chinese lunar new year or “Summer Festival”, the railway system had to carry over passengers 70millions across the country, and this in one week. The tourist sites were on-busy, even pushing some of them as the Forbidden City to sell more tickets than the maximum number of visitors it is able to contain. The week has also inherited the sweet name of ‘Golden Mess’. The main attractions present on the Chinese territory have suffered from overcrowding and COVID cases exposure, which has once again pushed Chinese tourists to leave.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0 A radical political change<\/h3>\n

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For the first time since 2019, the new Chinese government has specifically expressed support for the tourism activities of Chinese citizens in 2023. Chinese domestic tour agencies proposed group trips at an unbeatable price but in exchange forced travellers to shop while they were earning commissions on their purchases. Cultural visits were thus bartered against the Shopping days and this was accompanied by poor quality services. This regulation certainly first made the number of visitors fall because of the raising prices.<\/p>\n

How politicians can help you attract more Chinese tourists<\/a><\/blockquote>