{"id":5696,"date":"2023-02-28T04:12:58","date_gmt":"2023-02-28T04:12:58","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=5696"},"modified":"2023-02-28T11:55:26","modified_gmt":"2023-02-28T11:55:26","slug":"the-red-tourism-is-booming-in-china","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/the-red-tourism-is-booming-in-china\/","title":{"rendered":"\u201cRed Tourism\u201d is booming in China"},"content":{"rendered":"

If the number of Chinese tourists is increasing in the world, it also increases within China’s borders. And more and more of them are attracted by an original form of tourism, born in the mid-1980s: \u201cred tourism\u201d!<\/p>\n

\u00a0What is the \u201cRed Tourism\u201d?<\/h2>\n

\u201cRed Tourism\u201d is a form of tourism where people visit places with a significant history which refers to Chinese communism.<\/p>\n

Red tourism is not new in China. There are a lot of \u00ab\u00a0red sites\u00a0\u00bb all around China including Mao Zedong\u2019s birthplace in Shaoshan for example.<\/p>\n

The primary goal of this kind of tourism is to boost patriotism and make people support more and more the Chinese Communist Party more. And it works very well as the Chinese are loving this kind of tourism and the number of people who booked this kind of visit increased.<\/p>\n

Is it growing?<\/h2>\n

in 2022 on Ctrip, China’s top travel service platform, ticket purchases for red tourist destinations climbed five times a month over month in June<\/a>, with local and quick journeys to red tourist destinations being preferred by roughly 88 percent of these travelers. Also, during the summer break, searches for the keyword “red tourism” on Mafengwo, a Chinese social networking site, and travel agency, soared by 300 percent.<\/p>\n

Red tourism goes beyond simply enjoying the thrill of traveling and soaking in new sights. It also involves learning about history and becoming motivated by the accounts of those who helped pave the way for the People’s Republic of China in 1949 and strived to improve a lot of the Chinese people.<\/p>\n

\"\"<\/p>\n

The visitor market for the 2023 Spring Festival heated up immediately, which is not surprising. According to the Hunan authorities, data from a number of online travel platforms showed that trip demand and excitement greatly surged before the Spring Festival, which in turn raised spending.<\/p>\n

Expert Tips: How to attract Chinese travelers?<\/strong><\/span>
1. Register an official account on Chinese Socials<\/strong>
2. Create relevant content for your targeted group of visitors:
For example, to attract “Red tourists” focus on communist sites in your country’s content<\/em><\/strong>
3. Cooperate with Chinese Travel KOLs<\/strong>
4. Adopt Chinese payments methods<\/strong>
5. Make discounts and promotions<\/strong><\/p>\n

According to the Hunan provincial government, more than 4 million people visited the 925<\/a> tourist attractions in Hunan Province in Central China in the first four days of the Spring Festival, an increase of 102.51 percent from the same period last year. This resulted in business revenue of more than 407 million yuan ($60 million).<\/p>\n

Attracting Chinese tourists in 2023 is all about Digital\u00a0<\/a><\/blockquote>