![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/09fcc2fa71d54591ba52329bdad3b33a.png\")
Then, how to increase your awareness on Chinese social media?<\/strong><\/h4>\n
One of the best solutions today will be to build an alliance with a key opinion leader. The KOL are social media influencers followed by millions of people in China. When they post something on their account, it is immediately liked by thousands and thousands of people. Then, their voices can be very powerful and seen by the brands as a manner to influence their followers. Most of the KOLs are specialized in one field, for example, tourism, cosmetics or fashion\u2026<\/p>\n
How to boost your social media account in China?
????Expert Tips:
1. Make sure you have an official company account,<\/a> not personal
2. Make posts in Mandarin, not English
3. Create relevant and localized content. Analyze posts metrics
4. Invest in advertising. For example, you can use Display ads or Headlines on Weibo<\/a>
5. Respond to comments\u00a0
6. Cooperate with Chinese KOLs within the same media
<\/h6>\nThe best platform where they can express themselves today is Weibo.<\/p>\n
Why influencers can be important for a brand?<\/h3>\n
Chinese listen carefully to what those leaders have to say. A word they can make or break your resort or hotel.<\/p>\n
How Chinese Celebrities can Boost your tourism destination ?<\/a><\/blockquote>
One of the best solutions today will be to build an alliance with a key opinion leader. The KOL are social media influencers followed by millions of people in China. When they post something on their account, it is immediately liked by thousands and thousands of people. Then, their voices can be very powerful and seen by the brands as a manner to influence their followers. Most of the KOLs are specialized in one field, for example, tourism, cosmetics or fashion\u2026<\/p>\n
????Expert Tips:
1. Make sure you have an official company account,<\/a> not personal
2. Make posts in Mandarin, not English
3. Create relevant and localized content. Analyze posts metrics
4. Invest in advertising. For example, you can use Display ads or Headlines on Weibo<\/a>
5. Respond to comments\u00a0
6. Cooperate with Chinese KOLs within the same media
<\/h6>\n
The best platform where they can express themselves today is Weibo.<\/p>\n
Why influencers can be important for a brand?<\/h3>\n
Chinese listen carefully to what those leaders have to say. A word they can make or break your resort or hotel.<\/p>\n
How Chinese Celebrities can Boost your tourism destination ?<\/a><\/blockquote>