{"id":6201,"date":"2016-01-08T02:16:27","date_gmt":"2016-01-08T02:16:27","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=6201"},"modified":"2016-01-08T02:19:31","modified_gmt":"2016-01-08T02:19:31","slug":"what-the-top-5-tourism-ceo-think-about-chinese-outbound-tourism","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/what-the-top-5-tourism-ceo-think-about-chinese-outbound-tourism\/","title":{"rendered":"What the Top 5 tourism CEO think about Chinese outbound tourism for 2016"},"content":{"rendered":"

The number of Chinese traveling abroad can be compared to the total population in Russia adding with the half of the population in Brazil. China has evolved rapidly in a very short time. The Chinese have a strong buying power regarding at Leisure and Trips.<\/span><\/p>\n

Sephen Kauer, Trip Advisor<\/strong><\/span><\/h3>\n

The Chinese market<\/span><\/h3>\n

It’s definitely a huge market in full expansion but the competition is also very tough. To be successful in China, you have to\u00a0be able to gather all possible means and efforts to be effective on the Chinese market.<\/span><\/p>\n

Trip Advisor<\/span><\/h3>\n

Our major strength is that we have managed to position ourselves as a reference site for Chinese consumers concerning the outbound tourism.<\/span><\/p>\n

The idea is to match the marketing strategy with the Chinese\u2019s expectations while offering them different perspectives in order to catch their attention.<\/span><\/p>\n

\"trip<\/span><\/p>\n

\u00a0<\/strong><\/span><\/p>\n

Dara Khosrowshahi, Expedia, Inc.<\/strong><\/span><\/h3>\n

The Chinese Market<\/span><\/h3>\n

Chinese traveling within their own country for business reasons are less attracted by the kind of websites like ours. That is why we decided to focus primarily on Chinese travelers for outbound tourism.<\/span><\/p>\n

Expedia<\/span><\/h3>\n

We work mainly with CTrip and eLong and also Qunar on our private brand specialized in the business travel field. We as a project more develop in the coming years by strengthening heart of our business. For example, we are developing partnerships, we launched Expedia China specializing in online hotel booking.<\/span><\/p>\n

\"Expedia\"<\/span><\/p>\n

Sebastian Bazin, Accor Hotels<\/strong><\/span><\/h3>\n

It is true that the Chinese tourism market is booming today. However it remains a major barrier\u00a0that is not negligible: visa problems. The number is really obvious: 90% of people travel only in Asia Pacific and Australia. Although European and American governments have simplified the visa process, it remains insufficient. We must not forget that most of Chinese\u00a0consumers have a strong\u00a0buying power.<\/span><\/p>\n

\"Accor<\/span><\/p>\n

Darren Huston, Priceline Group<\/strong><\/span><\/h3>\n

China has a very dynamic environment with some leaders such as: Alibaba, Tencent and Baidu. However these actors have different stakes and goals.<\/span><\/p>\n

CTtrip has succeeded in providing effective customer service and establishing a good balance between supply and demand, that is the reason why we chose to work with them.<\/span><\/p>\n

Alibaba could have also been interesting to tourism due to strong market demand. Before, they have worked with Taobao travel for a while.<\/span><\/p>\n

\"priceline\"<\/span><\/p>\n

Don Welsh, Choose Chicago<\/strong><\/span><\/h3>\n

Our company has successfully distinguished the Chinese consumer\u2019s expectations by understanding how marketing works in China. We have worked with social networks, and established a solid marketing strategy by inviting the media in Chicago as well as students of Chinese universities.<\/span><\/p>\n

Remy Porta, AigueMarine\u00a0<\/a><\/span><\/h3>\n

Chinese market is a potential market. 1,4million of Chinese travellers in France in 2014, and France plans to receive 4millions with 5years. It will definitly Change the Market in France and they are the tourists of the futur .\u00a0<\/span><\/p>\n

 <\/p>\n

See also<\/p>\n

Social Media in etourism\u00a0<\/a><\/p>\n

What you need to do to attract Chinese travellers<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The number of Chinese traveling abroad can be compared to the total population in Russia adding with the half of the population in Brazil. China has evolved rapidly in a very short time. The Chinese have a strong buying power regarding at Leisure and Trips. Sephen Kauer, Trip Advisor The Chinese market It’s definitely a…<\/p>\n","protected":false},"author":10,"featured_media":6202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[83,1],"tags":[322,323,324,325,205,326,242],"class_list":["post-6201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinese-tourists","category-uncategorized","tag-china-2015-e-tourism-wechat","tag-china-ecommerce","tag-china-tourism","tag-chinese-consumers","tag-chinese-outbound-tourism","tag-chinese-outbound-tourism-market","tag-marketing-strategy"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/01\/Avion-tourisme.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-1C1","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/6201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=6201"}],"version-history":[{"count":3,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/6201\/revisions"}],"predecessor-version":[{"id":6206,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/6201\/revisions\/6206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/6202"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=6201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=6201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=6201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}