{"id":6236,"date":"2023-02-17T13:40:10","date_gmt":"2023-02-17T13:40:10","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=6236"},"modified":"2023-02-17T13:40:10","modified_gmt":"2023-02-17T13:40:10","slug":"10-digital-strategies-you-need-to-learn-if-you-work-in-travel-industry-in-china","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/10-digital-strategies-you-need-to-learn-if-you-work-in-travel-industry-in-china\/","title":{"rendered":"10 Digital Strategies to learn if you work in Travel Business in China"},"content":{"rendered":"

Nowadays, thanks to China opening its borders, Chinese tourists began to fly all around the world with their great spending power. In 2019, there were more than 170 million outbound trips. By the end of 2023, it is expected it will be 110 million outbound trips<\/a>. So this is just the perfect timing to prepare for tourism companies and get to know how to attract Chinese tourists. \u00a0Here we are going to introduce you to how can you do that in an efficient way.\u00a0<\/span><\/p>\n

Website in Chinese<\/span><\/h4>\n

In order to start any activity on the Chinese digital market you have to create a website, in Chinese and preferably hosted in China (Chinese people are more trustful when they see a .cn and they all are not able to read English). Do you need some information about how to market a website in China? <\/span><\/p>\n

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????Expert Tips: How to make your website work in China?<\/strong>
1. Kill all links to Instagram, Youtube, Facebook, Pinterest, etc.
2. No Google maps and Google automatic translations
3. Translate content to Mandain, otherwise, you won’t get indexed by Baidu (Chinese Google)
4. Better re-host in Hong Kong or Singapore
<\/span>5. Recheck your website speedtest Here<\/a>
6. In case you are still slow, In-depth optimization needed<\/a>

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Provide precise and relevant content\u00a0<\/span><\/h4>\n

If you want to attract people and be efficient, you need to have a good reputation and in order to reach this point you need to introduce to the users interesting content and precise information and generate a large interest from them. You can for example give some information about what the country can provide them and show them the different offers.<\/span><\/p>\n

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Example: https:\/\/www.aiguemarine-paris.com\/ <\/span><\/p>\n

Create a good user experience<\/span><\/h4>\n

Why? Because if we want to attract people to a country we have to make their dream and catch them for a long time on the website. They have to take the time to discover before to take a decision and if the website is ugly, too slow or doesn\u2019t provide enough information, the target will leave the website and will not have the willingness to visit what you offer to him. If the experience is good, it can be beneficial, for example, the user will share the website on social media.<\/span><\/p>\n

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Local search engines<\/span><\/h4>\n

If you want to integrate into the Chinese market you have to be aware of the local search engines, firstly because Google is blocked, and then because Chinese travellers are constantly connected and many of them use Baidu. If you are viewable with no Baidu, you will lose a lot of potential customers.<\/span><\/p>\n

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Importance of SEO<\/span><\/h4>\n

How to talk about search engines without saying something about SEO? If you want to be viewable on Baidu you have to deserve it. As for Google, users only pay attention to the first page (and sometimes, but not often the second\u2026) so if you are not there, they will never reach you. SEO is one of the most important things besides your digital marketing campaign.<\/span><\/p>\n

Guide to Baidu SEO – China #1 Search Engine<\/a><\/blockquote>