{"id":6405,"date":"2023-02-17T10:56:51","date_gmt":"2023-02-17T10:56:51","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=6405"},"modified":"2023-02-17T10:58:20","modified_gmt":"2023-02-17T10:58:20","slug":"how-a-chinese-customer-search-for-its-holidays","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/how-a-chinese-customer-search-for-its-holidays\/","title":{"rendered":"How Chinese search for their holidays?"},"content":{"rendered":"<h5 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>How does a Chinese customer search for its holidays?<\/strong><\/span><\/h5>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">There were more than 150 million outbound <a href=\"https:\/\/www.travelchinaguide.com\/tourism\/2019statistics\/\" target=\"_blank\" rel=\"noopener\">trips from China<\/a> in 2019. Now, in 2023, the Chinese travel industry slowly <a href=\"https:\/\/www.travelweekly.com\/Travel-News\/Tour-Operators\/When-will-Chinese-tourists-return\" target=\"_blank\" rel=\"noopener\">starts to recover<\/a> and awaited to reach its previous global leadership position by 2025. While Chinese tourism is slowly returning to its position in the global tourism business it is necessary to know more about how the Chinese tourist is preparing for his trip. 630 million Chinese connected most enjoy doing their shopping online. There are two major holiday periods for the Chinese: during the Chinese New Year which usually takes place in February and the festival of the Moon in late October. We must then promote marketing campaigns in both periods to attract as many customers as possible.<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Step 1: BAIDU<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50731\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi.jpg 1280w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi-300x200.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi-1024x682.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi-768x512.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/smartmockups_ldfl3dvi-600x400.jpg 600w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><br \/><\/span><span style=\"color: #000000;\">In China, people live in a digital age still growing. Many internet users are connected to their smartphones. When they need a service or a product, the first reflex of the Chinese consumer will be to log in and make research on <a style=\"color: #000000;\" href=\"http:\/\/www.baidu.com\" target=\"_blank\" rel=\"noopener\">Baidu<\/a>, the Chinese search engine. Baidu offers multiple features and lots of information. It would be best if you were<span id=\"result_box\" class=\"\" lang=\"en\">\u00a0<span class=\"alt-edited\">well optimized<\/span> <span class=\"\">on Baidu<\/span> <span class=\"\">for Chinese<\/span> <span class=\"\">customers<\/span>\u00a0to\u00a0<span class=\"\">find<\/span> <span class=\"\">you<\/span> <span class=\"\">easily<\/span><span class=\"\">,<\/span> <span class=\"\">being in the top<\/span> <span class=\"\">research<\/span> <span class=\"\">sites<\/span> <span class=\"\">will be able to<\/span> <span class=\"\">boost your sales<\/span> <span class=\"\">and<\/span> <span class=\"\">win<\/span> <span class=\"alt-edited\">customer trust<\/span>. <span class=\"\">To attract<\/span> <span class=\"\">Chinese<\/span> <span class=\"\">customers<\/span><span class=\"\">, choose<\/span> <span class=\"\">a site<\/span> <span class=\"\">in Mandarin<\/span> <span class=\"\">to help them in<\/span> <span class=\"\">their search.<\/span> <span class=\"\">You can also make<\/span> <span class=\"\">an<\/span> <span class=\"\">SEO<\/span> <span class=\"\">campaign<\/span> <span class=\"\">to gain visibility<\/span><span class=\"\">.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"> For example, the consumer would organize his next vacation. It will therefore try to find the best travel destinations, how to get there, and prices.<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Step 2: Internet Sites<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51178\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2023-02-14-at-16.55.00-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1444\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2023-02-14-at-16.55.00-scaled.jpg 2127w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2023-02-14-at-16.55.00-300x169.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2023-02-14-at-16.55.00-1024x577.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2023-02-14-at-16.55.00-768x433.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2023-02-14-at-16.55.00-1536x866.jpg 1536w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2023-02-14-at-16.55.00-2048x1155.jpg 2048w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/04\/Screen-Shot-2023-02-14-at-16.55.00-600x338.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/strong><br \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">To organize your trip, Chinese consumers will be attracted to sites whose visual appearance is rather well presented, aesthetics. He will visit sites such as Tour from Bali, and the Australian Website.\u00a0Tourism sites should enhance their site, it&#8217;s very important to have good content and lots of pictures to illustrate your words, to<\/span> make<span style=\"color: #000000;\"> the Chinese customer travel through your words. By showing the different landscapes of Indonesia and especially Bali, the customer will have an overview of his journey, and what he might consider doing once there. With a few clicks on the site, the client will be able to feel if it is a destination that attracts him or not and thus influence his choice. Therefore it is essential to make sure the appearance of the site is clean and put relevant words to persuade him to come. by visiting the various sites, the Chinese may thus choose their destination for their next vacation and learn as much about the destination.<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Step 3: Forums \/ Blogs \/ Social Networks<\/strong><\/span><\/h5>\n<p><blockquote class=\"wp-embedded-content\" data-secret=\"IKcTicsjGJ\"><a href=\"https:\/\/marketingtochina.com\/top-10-social-media-in-china-for-marketing\/\" target=\"_blank\" rel=\"noopener\">Guide to Most Popular Chinese Social Media Sites &#038; Platforms for Marketing (Update 2022)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Guide to Most Popular Chinese Social Media Sites &#038; Platforms for Marketing (Update 2022)&#8221; &#8212; Marketing China\" src=\"https:\/\/marketingtochina.com\/top-10-social-media-in-china-for-marketing\/embed\/#?secret=RJfPFoNeVb#?secret=IKcTicsjGJ\" data-secret=\"IKcTicsjGJ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The Chinese like to check information and hear from other consumers on different social networks. On blogs and Chinese forums can share their experience or services they may have, it can help others have the same experience or otherwise prevent them from making a mistake. Mostly, they will go on QQ Zone, Sina blog, and Weibo to get their information.<\/span><br \/><span style=\"color: #000000;\"> The blogs will be able to have either a positive or negative influence according to information found by the user. The consumer may decide to choose this destination or not depending on what he read.<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Step 4: Offers<\/strong><\/span><\/h5>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51155\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/Screen-Shot-2023-02-14-at-13.04.33-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1453\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/Screen-Shot-2023-02-14-at-13.04.33-scaled.jpg 2114w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/Screen-Shot-2023-02-14-at-13.04.33-300x170.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/Screen-Shot-2023-02-14-at-13.04.33-1024x581.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/Screen-Shot-2023-02-14-at-13.04.33-768x436.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/Screen-Shot-2023-02-14-at-13.04.33-1536x872.jpg 1536w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/Screen-Shot-2023-02-14-at-13.04.33-2048x1162.jpg 2048w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/Screen-Shot-2023-02-14-at-13.04.33-600x340.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The time has come to book your journey. The customer has chosen their destination and will look for deals and offers online. Indeed, Chinese consumers are big fans of E-commerce. They like the fact that with one click they can compare different offers at prices often very competitive. To make a reservation, Chinese consumers will use two main platforms: <a style=\"color: #000000;\" href=\"http:\/\/www.ctrip.cn\" target=\"_blank\" rel=\"noopener\">Ctrip<\/a> and <a style=\"color: #000000;\" href=\"http:\/\/www.elong.com\/\" target=\"_blank\" rel=\"noopener\">Elong<\/a>. Ctrip has 53,8% of the market share, Chinese trust this website for their travels.<\/span><\/p>\n<h6>How to increase the number of bookings from Chinese?<\/h6>\n<p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4a1.svg\" alt=\"????\" \/>Expert tips:<\/strong><\/p>\n<ol>\n<li>Optimize <a href=\"https:\/\/marketingtochina.com\/best-tips-build-good-website-china\/\" target=\"_blank\" rel=\"noopener\">your website <\/a>for Chinese visitors\u00a0<\/li>\n<li>Register on <a href=\"https:\/\/marketingtochina.com\/hotel-registration-advertising-agency-ctrip-qunar-elong\/\" target=\"_blank\" rel=\"noopener\">Chinese OTA.<\/a>\u00a0Ctrip and Qunar are the best choices<\/li>\n<li>Spread the word about your accommodation and services in <a href=\"https:\/\/marketingtochina.com\/top-10-social-media-in-china-for-marketing\/\" target=\"_blank\" rel=\"noopener\">Chinese media<\/a><\/li>\n<li>Use Baidu Ads for more traffic<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">At least 70% of bookings are made online, so keep in mind that the tourism market on the internet is a very competitive market in China.<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Step 5: Online Payment Facility<\/strong><\/span><\/h5>\n<p><blockquote class=\"wp-embedded-content\" data-secret=\"hRnYuQeO6D\"><a href=\"https:\/\/marketingtochina.com\/review-chinese-online-payments\/\" target=\"_blank\" rel=\"noopener\">All you need to know about mobile payments in China (2022)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;All you need to know about mobile payments in China (2022)&#8221; &#8212; Marketing China\" src=\"https:\/\/marketingtochina.com\/review-chinese-online-payments\/embed\/#?secret=DXm1HqzqOT#?secret=hRnYuQeO6D\" data-secret=\"hRnYuQeO6D\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">With the explosion of e-commerce, online payment applications were born. Indeed, <a style=\"color: #000000;\" href=\"http:\/\/www.wechat.com\" target=\"_blank\" rel=\"noopener\">WeChat<\/a> and <a style=\"color: #000000;\" href=\"http:\/\/www.alibaba.com\/\" target=\"_blank\" rel=\"noopener\">Alibaba<\/a> have created their own means of payment which is very popular among Chinese consumers. The WeChat Wallet and Alipay are very convenient, you just need to add your credit card to the application and then you can enjoy it, by ordering a taxi, or booking a restaurant and aeroplane tickets. The Chinese like things that facilitate the task. So paying while remaining connected to their mobile is a brilliant idea! Money is completely dematerialized here: we just have to scan a QR code to pay, no need to get a credit card it&#8217;s magic.<\/span><\/p>\n<div class=\"entry-content single-content\">\n<div dir=\"ltr\"><hr \/>\n<h4><span id=\"Ask_us_We_are_Expert_in_Chinese_Social_Medianbsp\"><strong>Do you want to attract more Chinese tourists?<br \/><\/strong><\/span><span id=\"Ask_us_We_are_Expert_in_Chinese_Social_Medianbsp\" style=\"color: #b00b0b;\"><strong>We can help you to connect with the Chinese tourism market!<\/strong><\/span><\/h4>\n<p align=\"JUSTIFY\"><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"????\" \/><a href=\"https:\/\/chinesetouristagency.com\/contact-us\/\">Contact us now<\/a>\u00a0to get a Free Consultation.<\/strong><\/p>\n<\/div>\n<\/div>\n<footer class=\"entry-footer\">\n<div class=\"entry-tags\"><span class=\"tags-links\"><span class=\"tags-label screen-reader-text\">P<\/span><\/span><\/div>\n<\/footer>\n<p>\u00a0<\/p>\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51250\" data-id=\"51250\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27-1024x717.jpg\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27-1024x717.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27-300x210.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27-768x538.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27-600x420.jpg 600w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27.jpg 1268w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"704\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51251\" data-id=\"51251\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36-1024x704.jpg\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36-1024x704.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36-300x206.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36-768x528.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36-600x412.jpg 600w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36.jpg 1362w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How does a Chinese customer search for its holidays? There were more than 150 million outbound trips from China in 2019. Now, in 2023, the Chinese travel industry slowly starts to recover and awaited to reach its previous global leadership position by 2025. While Chinese tourism is slowly returning to its position in the global&#8230;<\/p>\n","protected":false},"author":10,"featured_media":51255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[83,224],"tags":[370,321,104,367,365,366,368,369],"class_list":["post-6405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinese-tourists","category-social-media","tag-370","tag-baidu","tag-china","tag-digital","tag-holiday","tag-marketing","tag-research","tag-socialnetwork"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/05\/Screen-Shot-2023-02-17-at-18.53.49.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-1Fj","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/6405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=6405"}],"version-history":[{"count":8,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/6405\/revisions"}],"predecessor-version":[{"id":51258,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/6405\/revisions\/51258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/51255"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=6405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=6405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=6405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}