1. Many Country Choices<\/strong> <\/p>\n\n\n\n 2. Study for Job Skill<\/strong> 3. Think About Money Value<\/strong> 4. Online and Mix Study Mode<\/strong> 5. Safety and Life Quality<\/strong> 6. Apply with Many Country<\/strong> 7. Early Start and Plan<\/strong> 8. Use Social Media and KOL<\/strong> 9. Service Need More Detail<\/strong> 10. Come Back China or Stay Both Option<\/strong> These are the trends for 2025. The market change, student thinking change, we need to follow this change for good marketing.<\/p>\n\n\n\n <\/p>\n\n\n After the Chinese government reopened the country’s borders after nearly three years of closure owing to COVID safeguards, there has been a rapid rise in the demand<\/a> for study abroad in China. Chinese students have so far shown a particular interest in studying abroad in Australia, the UK, and Canada.<\/p>\n In order to determine which destinations are most likely to profit from the growing Chinese outbound, Sinorbis, a top provider of marketing technologies for higher education, combed data from important Chinese search engines. The business contrasted the volume of searches for international studies in the 30 days before the border’s reopening with the same search criteria in the same time frame the year prior. Sinorbis discovered:<\/p>\n 81% more inquiries about Canada There are still more and more Chinese students willing to study abroad. According to a report published by the Higher Education Funding Council for England<\/a>, there are almost as many Chinese students as UK students entering full-time taught master\u2019s programs.<\/span><\/p>\n Expert Tips: How to attract Chinese students (and their parents) with Digital?<\/strong><\/span> This has been a welcome source of income for many Western universities, but it has made them more vulnerable to a potential slowdown of the conveyor belt. Three reasons for this potentiality would be an ageing Chinese population, a slowing Chinese economy and a fiercer oppressive political environment which sees Western education as a threat.<\/span><\/p>\n Only demography can be more easily predicted: according to the United Nations Population Division, the 18-23 years old segment of the Chinese population is likely to decrease by more than a fifth in the coming years. It should then stabilize until 2040 and decline again by another fifth by 2050.<\/span><\/p>\n \u201cWith further development of China\u2019s economy and also with the societal value system of China \u2013 families have always attached huge importance to…education \u2013 the family will do everything to help and encourage their kids to pursue studies, not only in China but also abroad,\u201d said Shen Yang, minister counsellor for education at the Chinese Embassy<\/a> in London. Despite of the possible decline of the Chinese population, the number of Chinese students abroad shouldn\u2019t be impacted. Why? The rising wealth will lead more and more families to send their children to study abroad. Shen Yang\u2019s considerations have been confirmed with the UN statistics which show that from 2010 to 2015, the Chinese population aged 18 to 23 has already dropped by a quarter and yet the number of overseas Chinese students doubled in the same period.<\/span><\/p>\n Although Chinese economic growth has been slowing down since 2019, the Chinese government has decided to redistribute more wealth to the population, which means that Chinese households may have more to spend and this results in Shen Yang the ultimate consumer purchase in China: education.<\/span><\/p>\n Andrew Scott Conning, a doctoral candidate at Harvard<\/a>\u2019s Graduate School of Education and author of the Observatory on Borderless Higher Education report, adds that paradoxically if the economy is unstable, Chinese families will see a greater incentive<\/a> in sending their children to study abroad, where there are likely more opportunities.<\/span><\/p>\n A complicating factor for Chinese families is the instability of China\u2019s currency. The real take-off of the Chinese students sent to the UK didn\u2019t begin until the big reduction in the value of the sterling after the financial crisis. However, a yuan devaluation occurred last August, making foreign studies more expensive for Chinese families. Thus, sending their children abroad can be a risky bet that takes time to be profitable.<\/span><\/p>\n Matt Durnin, head of research in China for the British Council,<\/a> considers that the need to go overseas could be reduced if there were better domestic institutions which appears to be the case if we look at China\u2019s university ranking, where there are more and more Chinese universities.<\/span><\/p>\n However, with the massive expansion<\/a> in university places during the 2000s, the earnings premium for domestic graduates has been decreasing: those entering the labour market in 2008 earned 27 per cent less than those in 2002. Many of the graduated students are then led to taking jobs that are accessible with only a secondary school education, no matter whether they stay abroad or return to China. The average starting salary for a foreign bachelor\u2019s degree in 2023 is about 9,000 yuan (1200$) a month when back in China, which still represents double the number of Chinese graduates. So even if foreign diplomas are very valued by Chinese families, they need to be recognized at the same value by companies.<\/span><\/p>\n
Chinese Student Stop “USA” now. They like UK, Australia, Canada, Germany, Singapore. Because maybe USA visa is difficult and safety is a worry. So market becomes more wide.<\/p>\n\n\n\n![\"\"](\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/image.png\")
<\/a><\/figure>\n\n\n\n
Student thinking is very practical. They choose major for good job future. Popular are STEM (science, technology, engineering, math), computer data, business analysis, green energy. They want skill for work.<\/p>\n\n\n\n
Cost for study is important. Student and parents look at tuition fee, living cost. They calculate if degree worth the money. So good price but high quality education country become more popular.<\/p>\n\n\n\n
After pandemic, online course and mix study (online + in-person) is normal. It give more flexible. Student can start with online course in home country then go abroad. This is new way.<\/p>\n\n\n\n
Student care more about safe environment, good life, friendly to Chinese. Country with gun control, good healthcare, less discrimination get more attention. Life quality is big factor for decision.<\/p>\n\n\n\n
To make safe, student apply to many country same time. For example, apply USA, UK, Australia together. This way, they have backup plan if one country visa problem.<\/p>\n\n\n\n
Student start prepare very early, even in high school year 1 or 2. They join summer school, online course from foreign university, do activity to make strong application. Planning is more early.<\/p>\n\n\n\n
They use Little Red Book (Xiaohongshu<\/a>), Bilibili, Zhihu <\/a>to get information. They follow study abroad KOL (Key Opinion Leader) for real review and experience. Marketing need to use these platform.<\/p>\n\n\n\n
Not only help apply university. Now student need more service: career planning, help for intern, visa application, help for life in new country, even mental health support. Service is whole process.<\/p>\n\n\n\n
Before, many student want stay abroad work. Now, more student think about come back China for good job chance. They keep both option open. They know China economy has good opportunity too.<\/p>\n\n\n\n<\/p>\n
For the UK, 138% more
More for Australia by 158%<\/p>\nCHINESE STUDENT MARKET: THE CHINESE STORM ON THE WEST<\/span><\/h3>\n
1. Develop a Chinese website<\/strong>
2. Rank it higher behind the Great Firewall<\/a>\u00a0on Baidu<\/strong>
3. Create Official accounts on WeChat and Weibo<\/strong>
4. Build up your Chinese official accounts: the content focus is on education opportunities, studying facilities, and your students’ success stories\u00a0<\/strong>
5. Make Press Releases on Chinese media portals, like Sina<\/strong>
6. Don’t forget to retarget your Chinese leads on WeChat<\/strong><\/p>\n<\/p>\n<\/a><\/span><\/p>\nChinese invest in the Education of their Child!<\/span><\/h4>\n
<\/a><\/span><\/p>\nThe problem with the Chinese Education system <\/span><\/h3>\n
<\/p>\nEducation Marketing : How to attract Chinese students<\/a><\/blockquote>