{"id":6777,"date":"2023-02-28T06:20:18","date_gmt":"2023-02-28T06:20:18","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=6777"},"modified":"2023-02-28T06:20:18","modified_gmt":"2023-02-28T06:20:18","slug":"travel-agencies-invest-online-communication-china","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/travel-agencies-invest-online-communication-china\/","title":{"rendered":"Why do Travel Agencies have to invest in Online Communication in China?"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">&#8220;Mark Lin, 28, and Amy Chen,26, have spent over 20 hours online this week seeking information to plan out their honeymoon in Bali\u00a0this coming October.&#8221; explain the <a style=\"color: #000000;\" href=\"http:\/\/www.tourfrombali.com\/bali\/\" target=\"_blank\" rel=\"noopener\">founder of this Travel Agency.<\/a> <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50618\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/sub-buzz-11711-1642795567-1-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/sub-buzz-11711-1642795567-1-scaled.jpeg 1920w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/sub-buzz-11711-1642795567-1-300x200.jpeg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/sub-buzz-11711-1642795567-1-1024x683.jpeg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/sub-buzz-11711-1642795567-1-768x512.jpeg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/sub-buzz-11711-1642795567-1-1536x1024.jpeg 1536w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/12\/sub-buzz-11711-1642795567-1-600x400.jpeg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">They feel excited about this independent travel experience even though it&#8217;s not easy to do this job by themselves. Living a couple of miles away from the city center, online tour operators and travel agency are their most convenient approaches to collecting travel information and booking their tickets after the COVID in 2023.<\/span><\/p>\n<h4><span style=\"color: #000000;\">Thousands of Chinese travelers search for information every day<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50772\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25.jpg\" alt=\"\" width=\"1488\" height=\"968\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25.jpg 1488w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25-300x195.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25-1024x666.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25-768x500.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2023-01-28-at-16.40.25-600x390.jpg 600w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In China, there are thousands of cases like Mark and Amy who are planning their outbound vocation through online travel websites. Maybe not all of them have limited access to the 27,000 brick-and-mortar travel agents across China, but one thing that can be sure is that they are all familiar with internet service because they spend 25 hours a week surfing the internet on average. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Many businesses and travel agencies understand this because going online is currently a revolutionary trend in the whole business world. If your agencies would like to enter this Chinese market, the best time to invest in your online communication is now. The following article will cover 3 points explaining why online communication investment is crucial: <\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>Be there, so people can find you =&gt; Pull Marketing<\/b><\/span><\/h3>\n<h4><span style=\"color: #000000;\">Concept of SEO search Engine Optimization. <a style=\"color: #000000;\" href=\"https:\/\/chinesetouristagency.com\/seo-china-company-shanghai\/\">more info here<\/a><\/span><\/h4>\n<p><blockquote class=\"wp-embedded-content\" data-secret=\"IpFfASceYO\"><a href=\"https:\/\/marketingtochina.com\/guide-to-on-baidu-ppc-for-foreign-businesses\/\" target=\"_blank\" rel=\"noopener\">A Comprehensive Guide to Baidu PPC Account Set-up for Foreign Businesses<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;A Comprehensive Guide to Baidu PPC Account Set-up for Foreign Businesses&#8221; &#8212; Marketing China\" src=\"https:\/\/marketingtochina.com\/guide-to-on-baidu-ppc-for-foreign-businesses\/embed\/#?secret=2Wus9KBVyU#?secret=IpFfASceYO\" data-secret=\"IpFfASceYO\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">People rely heavily on the internet nowadays, especially through mobile devices for the internet provides them with everything at every moment. The concept for business brands to manage business operations through online communication platforms is really for serving internet users. <a style=\"color: #000000;\" href=\"https:\/\/chinesetouristagency.com\/our-services\/\">Online communication<\/a> platforms can be 24\/7 and all year long when many stores of travel agencies do not even open for more than 12 hours a day. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The Internet empowers many business brands enlarging their markets from one area to the whole city and even to the whole country. Offering online communication platforms, Chinese tourists can find your agency when they need tourism information or instant help. Either preparing well-organized websites with online communication channels or social media platforms can be an ideal investment that will soon become your travel agencies\u2019 great advantage in China.<a style=\"color: #000000;\" href=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/09\/Baidu-results.jpg\" rel=\"attachment wp-att-6781\"><br \/><\/a> <\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>Competitive\u00a0<\/b><b>advantage = Cost effective\u00a0<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">If you ever come to visit China and stay for a couple of weeks now, you will be amazed by how the internet is deeply adopted by this Chinese market. Every business starting from small restaurants around your neighborhoods to big internal business brands is striving to do a better job in online marketing communication for it is now mainstream in China. You may say, it is almost impossible to survive other competitors without<a style=\"color: #000000;\" href=\"https:\/\/chinesetouristagency.com\/attract-chinese-tourists-digital\/\"> investing the online communication.<\/a><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51064\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-23.27.36.jpg\" alt=\"\" width=\"1794\" height=\"1192\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-23.27.36.jpg 1794w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-23.27.36-300x199.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-23.27.36-1024x680.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-23.27.36-768x510.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-23.27.36-1536x1021.jpg 1536w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-23.27.36-600x399.jpg 600w\" sizes=\"auto, (max-width: 1794px) 100vw, 1794px\" \/><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Online marketing campaigns used unique strategies which can become powerful competitive advantages to your business. However, it now becomes a must thing to invest to stay at the same level of competition with other businesses. If your travel agency does not start to lay out your online marketing plan now, sooner or later you will be cut off by this Chinese market. When it happens, you need to spend a couple of times more budget on online marketing to catch up with other businesses. <\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>It is cost-effective<\/b><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In China, there are more than half of the entire 1.3 billion population uses the internet. Compared to traditional marketing campaigns like TV ads, radio spots, or posters, online digital marketing provides a better solution for delivering messages to the most appropriate target groups. You may target the customer base which already has some interest in products or services related to your business such as <\/span><a style=\"color: #000000;\" href=\"http:\/\/www.mafengwo.cn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MaFengWo<\/span><\/a><span style=\"font-weight: 400;\"> where you may find many group conversations related to traveling and tourism.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51531\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2023-02-28-at-14.13.43-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1459\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2023-02-28-at-14.13.43-scaled.jpg 2106w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2023-02-28-at-14.13.43-300x171.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2023-02-28-at-14.13.43-1024x584.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2023-02-28-at-14.13.43-768x438.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2023-02-28-at-14.13.43-1536x875.jpg 1536w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2023-02-28-at-14.13.43-2048x1167.jpg 2048w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2023-02-28-at-14.13.43-600x342.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><br \/>Plus, online marketing could bring much higher ROI than traditional methods. Utilizing online marketing communication for inbound initiatives brings businesses generally 50% more leads than traditional (outbound) marketing campaigns. <\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>Big Data? Smart data is better\u00a0<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Online marketing strategies collect detailed tracks from internet users which can be transformed into useful statistical data and valuable information for business development which could not be achieved by traditional approaches. Each data entry comes from individual internet users which helps you to analyze the potential customers\u2019 demographics, geography, and much other information. <\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/www.icrosschina.com\/insideout\/2015\/1001\/19336.shtml\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Data<\/span><\/a><span style=\"font-weight: 400;\"> will show you the trend, the target, and the little tiny changes leading your travel agency to better adjust your business strategy. \u00a0For <a style=\"color: #000000;\" href=\"https:\/\/chinesetouristagency.com\/do-you-want-to-collaborate-with-travel-agencies-in-china\/\">travel agencies<\/a>, you may learn the traveling habits from big data to customize your tours for Chinese tourists. You may learn their purchasing power from big data to design themes for your tour packages. \u00a0<\/span><\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>The flexibility of Online Marketing Campaign<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">One cool thing about online marketing is the flexible level whereby marketers can alter campaign information within a short amount of time. This flexibility allows the business to test its new products and evaluate the new market before big investments are involved. Many international brands apply this practice before they truly enter the market in China.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/07\/Olivier-Philip-BWR-picture.jpg\" rel=\"attachment wp-att-6641\"><img loading=\"lazy\" decoding=\"async\" width=\"2133\" height=\"1200\" class=\"aligncenter size-full wp-image-6641\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/07\/Olivier-Philip-BWR-picture.jpg\" alt=\"Olivier &amp; Philip BWR picture\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/07\/Olivier-Philip-BWR-picture.jpg 2133w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/07\/Olivier-Philip-BWR-picture-300x169.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/07\/Olivier-Philip-BWR-picture-768x432.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/07\/Olivier-Philip-BWR-picture-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 2133px) 100vw, 2133px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Online is now the meeting place where tremendous internet users encounter millions of business information and brand marketing all the time. For travel agencies around the world, this is a good channel for your business to test out the Chinese market.<\/span><\/p>\n<hr \/>\n<h4><strong>Do you want to promote your local store to Chinese tourists?\u00a0<br \/><\/strong><span id=\"Ask_us_We_are_Expert_in_Chinese_Social_Medianbsp\" style=\"color: #ba0707;\"><strong>We are Experts in Chinese Tourism marketing!<\/strong><\/span><\/h4>\n<p align=\"JUSTIFY\"><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"????\" \/><a href=\"https:\/\/chinesetouristagency.com\/contact-us\/\">Contact us now<\/a>\u00a0to get a Free Consultation.<\/strong><\/p>\n<p>\u00a0<\/p>\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51250\" data-id=\"51250\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27-1024x717.jpg\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27-1024x717.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27-300x210.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27-768x538.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27-600x420.jpg 600w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.27.jpg 1268w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"704\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51251\" data-id=\"51251\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36-1024x704.jpg\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36-1024x704.jpg 1024w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36-300x206.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36-768x528.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36-600x412.jpg 600w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-17-at-18.51.36.jpg 1362w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Mark Lin, 28, and Amy Chen,26, have spent over 20 hours online this week seeking information to plan out their honeymoon in Bali\u00a0this coming October.&#8221; explain the founder of this Travel Agency. They feel excited about this independent travel experience even though it&#8217;s not easy to do this job by themselves. Living a couple of&#8230;<\/p>\n","protected":false},"author":10,"featured_media":6543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[82,83,389,224],"tags":[441,311,442,440,443,439,436],"class_list":["post-6777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","category-chinese-tourists","category-lead-generation-china","category-social-media","tag-big-data","tag-chinese-market","tag-cost-effective","tag-digital-marketing","tag-flexibility","tag-online-communication","tag-travel-agency"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2016\/06\/millenials-e1472549832768.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-1Lj","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/6777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=6777"}],"version-history":[{"count":7,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/6777\/revisions"}],"predecessor-version":[{"id":51536,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/6777\/revisions\/51536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/6543"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=6777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=6777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=6777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}