{"id":7354,"date":"2017-09-26T05:20:32","date_gmt":"2017-09-26T05:20:32","guid":{"rendered":"https:\/\/chinesetouristagency.com\/?p=7354"},"modified":"2017-09-26T05:20:32","modified_gmt":"2017-09-26T05:20:32","slug":"want-sell-wine-china-follow-tips","status":"publish","type":"post","link":"https:\/\/chinesetouristagency.com\/want-sell-wine-china-follow-tips\/","title":{"rendered":"You want to sell your Wine in China ? Follow these Tips"},"content":{"rendered":"<p><span style=\"color: #000000;\"><strong>You want to sell your Wine in China ?<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Or you sell Cheap wine <\/span><\/li>\n<li><span style=\"color: #000000;\">or you Brand your Wine&#8230; and invest. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Branding your Wine in China\u00a0<\/span><\/h3>\n<p><span style=\"color: #000000;\">The brand is a guarantee of reputation and quality for the Chinese.<\/span><\/p>\n<p><span style=\"color: #000000;\">There is a big problem of confidence in the Chinese market for imported wine, the Chinese consumer is wary of scams, fake wine, table wine sold at high price.<\/span><\/p>\n<h3><span style=\"color: #000000;\">THE IMAGE OF THE WINE BRAND IS PRIMORDIAL IN CHINA<\/span><\/h3>\n<p><span style=\"color: #000000;\">The Chinese consumer does not know well the wines and does not know how to recognize a good wine from a bad one with the label. There are no major brands of red wine in China, which is a shame because Chinese customers attach importance to the brand.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>HOW TO EXPLAIN THE INTEREST OF WINE IN CHINA<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">The image of wine is changing.<\/span><\/p>\n<p><span style=\"color: #000000;\">Five motivations emerge, all linked to the local culture and to the emergence of a middle class that is easier and more open to international cultures.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Beneficial health effects<\/strong>. The wine has virtues that the Baijiu, the traditional drink made from rice alcohol did not, for example.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>The sensation of relaxation\u00a0<\/strong>: very sought after.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Taste :<\/strong> a new flavor more and more appreciated.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>The friendly atmosphere<\/strong> created by the consumption of wine<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Perceived image<\/strong> : sophisticated and modern<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">After the Chinese government put in place measures to encourage red wine consumption by advancing the health argument, Baijiu consumption declined in business and \/ or party dinners (business and communist party being often linked ) And was replaced by the consumption of red wine.<\/span><br \/>\n<span style=\"color: #000000;\"> <strong>FRENCH WINES : NUMBER ONE<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>French wines<\/strong> are the <strong>most popular on the Chinese market<\/strong> and especially Bordeaux wines!<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7355 alignleft\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/achat-de-vin-de-bordeaux-faites-entrer-les-grands-crus-dans-votre-cave-id60.jpg\" alt=\"\" width=\"216\" height=\"281\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/achat-de-vin-de-bordeaux-faites-entrer-les-grands-crus-dans-votre-cave-id60.jpg 565w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/achat-de-vin-de-bordeaux-faites-entrer-les-grands-crus-dans-votre-cave-id60-231x300.jpg 231w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/achat-de-vin-de-bordeaux-faites-entrer-les-grands-crus-dans-votre-cave-id60-150x195.jpg 150w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/achat-de-vin-de-bordeaux-faites-entrer-les-grands-crus-dans-votre-cave-id60-250x325.jpg 250w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/achat-de-vin-de-bordeaux-faites-entrer-les-grands-crus-dans-votre-cave-id60-350x455.jpg 350w\" sizes=\"auto, (max-width: 216px) 100vw, 216px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">Today, France is the leading importer of Bordeaux wines.<\/span><\/p>\n<p><span style=\"color: #000000;\">It is not for nothing that many Chinese\u00a0investors come regularly to the region, to visit the areas and see how to establish a partnership.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>LAFITE ROTHSCHILD<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Lafite Rothschild<\/strong> is the most<strong> famous wine in the world in China<\/strong>. Indeed, it is <strong>a huge advantage to be the reference brand in a branded market.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7356\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/lafiteprimeurs2011.jpeg\" alt=\"\" width=\"339\" height=\"226\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/lafiteprimeurs2011.jpeg 488w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/lafiteprimeurs2011-300x200.jpeg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/lafiteprimeurs2011-150x100.jpeg 150w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/lafiteprimeurs2011-250x166.jpeg 250w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/lafiteprimeurs2011-350x233.jpeg 350w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">The Chinese demand for <strong>Lafite<\/strong> has pulled the prices of all 2009 primeurs up.<\/span><br \/>\n<span style=\"color: #000000;\"> There is not a wine that has a better image in China than<strong> Lafite Rotschild &#8211; &#8220;Lafei&#8221; &#8211; \u62c9\u6590.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7357\" src=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/Chateau_Lafite_Rothschild.jpg\" alt=\"\" width=\"961\" height=\"280\" srcset=\"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/Chateau_Lafite_Rothschild.jpg 961w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/Chateau_Lafite_Rothschild-300x87.jpg 300w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/Chateau_Lafite_Rothschild-768x224.jpg 768w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/Chateau_Lafite_Rothschild-150x44.jpg 150w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/Chateau_Lafite_Rothschild-250x73.jpg 250w, https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/Chateau_Lafite_Rothschild-350x102.jpg 350w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">It is one of the 5 wines classified as Premier Grand Cru according to the official classification of Bordeaux wines from 1855. It shares this appellation with Ch\u00e2teau Latour, Ch\u00e2teau Haut Brion, Chateau Margaux and Chateau Mouton Rotschild,<strong> the latter having joined this club Very exceptionally closed in 1975.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\"><strong>ESPECIALLY LAFITE AND WHY ?<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong>Because it is the most expensive.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Indeed, in <a href=\"http:\/\/www.zhongguo-wine.com\/2017\/06\/05\/3-things-to-learn-when-you-want-to-sell-your-wine-in-china\/\" target=\"_blank\" rel=\"noopener\">business dinners in China<\/a>, one proves the esteem that one has for his guests at the <strong>price of the bottle.<\/strong> Chinese consumers have naturally turned to the dearest without any real knowledge of wine.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>If the price of Lafite increases more than the other first great vintages is that it is more requested.<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\">The owners of the Lafite range of Bordeaux wines sell for extraordinary prices in China simply because they have the magic word Lafite on the label.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">For example, a Bordeaux base in 2005, with the name of Lafite, is at 950 RMB (about 123 \u20ac) on the wine list, unlike a Ch\u00e2teau Mouton Rothschild which will only be 350 RMB (45 \u20ac)<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Lafite Rothschild<\/strong> have been very attentive to the Chinese market. The son of Baron Eric de Rothschild is studying Mandarin and they also have a very <strong>good Chinese website.<\/strong><\/span><\/p>\n<h4><span style=\"color: #000000;\">Want more information need an Agency to help you ?\u00a0<\/span><\/h4>\n<p><span style=\"color: #000000;\">Contact us.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Check :\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><a href=\"https:\/\/chinesetouristagency.com\/social-media-agency-china-specialised-chinese-tourism\/\">Social Media in China\u00a0<\/a><\/span><\/li>\n<li><span style=\"color: #000000;\"><a href=\"https:\/\/chinesetouristagency.com\/online-reputation-management\/\">Online Branding services\u00a0<\/a><\/span><\/li>\n<li><span style=\"color: #000000;\"><a href=\"https:\/\/chinesetouristagency.com\/online-branding-agency-china\/\">online Reputation<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You want to sell your Wine in China ? Or you sell Cheap wine or you Brand your Wine&#8230; and invest. &nbsp; Branding your Wine in China\u00a0 The brand is a guarantee of reputation and quality for the Chinese. There is a big problem of confidence in the Chinese market for imported wine, the Chinese&#8230;<\/p>\n","protected":false},"author":10,"featured_media":7358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[498,507],"tags":[508,509,510],"class_list":["post-7354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-wine","tag-french-wine","tag-lafite-in-china","tag-the-brand-wine-in-china"],"acf":[],"jetpack_featured_media_url":"https:\/\/chinesetouristagency.com\/wp-content\/uploads\/2017\/05\/002kyQZ6gy6N96prrfdd3.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67DXD-1UC","_links":{"self":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/7354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/comments?post=7354"}],"version-history":[{"count":4,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/7354\/revisions"}],"predecessor-version":[{"id":37056,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/posts\/7354\/revisions\/37056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media\/7358"}],"wp:attachment":[{"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/media?parent=7354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/categories?post=7354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesetouristagency.com\/wp-json\/wp\/v2\/tags?post=7354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}