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In China, allegations of cultural appropriation against Dior have resurfaced. Netizens have accused the fashion house’s Fall 2022 items with “Jardin d’Hiver” motifs of imitating traditional Chinese painting techniques. The product description on the official Dior website describes the series as “a romantic and exotic interpretation of Monsieur Dior’s wall murals.” Following the recent plagiarism…
The male protagonist of the Chinese otome smartphone game “Light and Night” by Tencent, Charlie Su, was born on July 24. Boucheron, a French jewelry manufacturer, released a special film honoring his birthday on the same day it revealed its collaboration with the title. With Su’s persona as a nocturnal phoenix in mind, the two…
This week, one of the most popular subjects on Chinese social media is Didi and the company’s dire financial state. On July 21, the Cyberspace Administration of China (CAC) fined Didi Global 8.026 billion yuan [US$1.19 billion] for allegedly violating at least three main laws, notably China’s Network Security Law, Data Security Law, and Personal…
Baidu’s metaverse social app XiRang featured Prada’s Fall 2022 repeat collection livestreamed on Aug. 5 in “Meta Ziwu,” an interactive virtual arena. At the Prince Jun’s Mansion Hotel, a futuristic XiRang was used to broadcast the IRL event. Users from all over the world can access the live display by just logging into Baidu XiRang,…
Since the outbreak of the COVID-19 pandemic, Chinese citizens’ heightened concern for their health has permeated all facets of Chinese society. Even though sportswear and many other fashion categories were severely impacted by retail disruptions, leading players quickly returned to dynamic growth; consumers’ appetite for the sector led to a robust recovery in the second…
Despite the effects of COVID-19, China’s e-commerce business models continued to thrive in the first half of 2022. In the last six months, over sixty million live-streaming promotions were held on e-commerce platforms closely monitored by the Ministry of Commerce, the ministry reported at a press conference on Thursday. These live-streaming promotions, which covered over…
The Italian luxury house went all out for the tenth anniversary of Alta Moda, its unique, maximalist showcase designed to highlight exclusive made-to-measure collections in various Italian locations. This year, 750 clients and editors from all over the world, including Asia and China, were invited to Sicily’s Syracuse and Marzamemi to experience the brand at…
Two of China’s most popular social media platforms have announced that they will begin displaying the names of marketing agencies on influencers’ profile pages after the country’s internet watchdog accused these service providers of spreading false values. They stated that Twitter-like microblogging platform Weibo and short video app Douyin, the Chinese sibling of TikTok, have…
The Association of Fruit Exporters of Chile AG (ASOEX) and its Cherry Committee have won an award for their advertising campaign for Chilean cherries in China. They won the “IPA Effectiveness Awards 2022,” an important and distinctive international advertising competition in the global advertising industry. The marketing marketing campaign for Chilean cherries received an award…