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  • Why Chinese Tourists Are Searching for Shopping Experiences

    The Rise of Experiential Travel: Why Chinese Tourists Are Searching for Shopping for Immersive Experiences A few years ago, when Chinese groups arrived in Paris or Milan, the first stop was often the big luxury stores. Bags full of perfumes, watches, and fashion. Shopping was the main reason for many trips. Today, things look different….

  • How to Adapt Your Product for Independent Chinese Travelers in 2026

    Independent Chinese travelers now represent almost half of all outbound trips from China. They organise everything themselves: flights, hotels, activities. No big tour groups, no fixed programme Chinese decide on their own. If you manage a hotel, a restaurant, an attraction or any tourism product, this change is important for you. The old model with…

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    Marketing Services for China : List and Cost

    Since 2013, GMA has been the go-to agency for foreign brands and tourism boards that want real, measurable results in China, not just pretty reports. We are a 100% bilingual (Chinese-English-French) team of 60+ specialists based in Shanghai, with zero outsourcing and full ownership of every deliverable. Below is the complete, up-to-date list of everything…

  • WeChat Business Signup: Step by Step

    WeChat Official Account (OA) isn’t optional, it’s your entry ticket to the world’s largest digital economy : CHINA 😉 WeChat Business Signup: Your Fast-Track to China’s 1.4 Billion Users By Olivier Verot, Founder of Gentleman Marketing Agency (GMA) Straight talk: If you’re eyeing China for business, sales, or customer engagement, a WeChat Official Account (OA)…

  • Xiaohongshu(Rednotes) : The Must-Have for Tourism Bureaus

    Pragmatic reality analysis by experts… If your tourism bureau isn’t on Xiaohongshu (Rednote) by Q1 2026, you’re handing 20-30% of potential Chinese visitor revenue to competitors who are.By Olivier Verot, Founder of Gentleman Marketing Agency (GMA) China’s outbound tourism is roaring back;130 million trips projected for 2025, with 2026 eyeing 150M+ as visa-free deals multiply…