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New regulation, english tutoring crackdown, cold war with the USA, new priorities for Chinese parents …. what is the future of english eductaion in China? Olivier Verot here, the guy behind Gentlemen Marketing Agency (GMA), where we’ve been slaying the game in China’s digital jungle for over a decade. From e-commerce hustle to lead-gen wizardry,…
Article for Professional When most people think about social media in China, they imagine young consumers shopping on Tmall or watching influencers on Douyin. BUT …. China’s digital landscape is not just about lifestyle brands. More and more industrial companies and factories are using social media to build credibility, find clients, and grow business opportunities…
If you have ever tried to promote a retail or travel brand in China, you already know it is a completely different digital world. Forget Instagram, Facebook, or YouTube. The Chinese online ecosystem runs on its own powerful set of platforms where people discover products, share experiences, and make purchases without ever leaving the app….
Hey there, globe-trotters and adventure-seekers! this article is for you… why? because we’ve got some sizzling news straight from the turquoise shores of Mauritius that’s about to make your travel dreams to this island paradise even sweeter. 🌴✨ your “little” startup 😉 in the travel world is buzzing with excitement over the latest scoop: Mauritius…
“Douyin: showing is the new selling” captures perfectly how this platform works in 2025. I am Olivier VEROT, i create this article to explain how douyin is changing Ecom Game in China… yes on Douyin, (Chiense tiktok) people don’t want a traditional sales pitch. =They want to see experiences, feel them, and imagine themselves there….
China’s property market is in a deep slump, so real estate companies have come up with some strange ways to attract buyers. Due of the severe downturn in China’s real estate industry, real estate companies have devised a peculiar marketing plan to attract homebuyers. China’s real estate developers have begun accepting watermelons and other agricultural…
here’s a full, practical article about the “Daka 打卡” culture in China, tailored for tourism professionals and SMEs. I am Olivier VEROT and I will explain with super actionable, and written like a consultant who knows China marketing inside-out. STARTING 🙂 Understanding “Daka” Culture: How to Attract Chinese Tourists Through Photogenic Experiences Have you ever…
in 2025-2026 : If you want short action: focus on WeChat Channels for conversion and service, Douyin Travel ecosystem for discovery bookings, and Xiaohongshu (RED) for trust and decision-stage content. Each platform needs different content, measurement, and campaign mechanics I am Marcus Zhan. very practical, technically detailed, Chinese-marketer voice you’d expect from a senior China…
Have you noticed how much Golden Week drives travel demand? Every year, millions of Chinese tourists take advantage of the week-long National Day holiday to travel, both inside China and abroad. For tourism businesses, it’s one of the best opportunities of the year to attract Chinese guests. So, where do they go in 2025? Let’s…