chinese tourists

MARKETING TO CHINA AGENCY

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  • Why Chinese Tourists Are Searching for Shopping Experiences

    The Rise of Experiential Travel: Why Chinese Tourists Are Searching for Shopping for Immersive Experiences A few years ago, when Chinese groups arrived in Paris or Milan, the first stop was often the big luxury stores. Bags full of perfumes, watches, and fashion. Shopping was the main reason for many trips. Today, things look different….

  • How to Adapt Your Product for Independent Chinese Travelers in 2026

    Independent Chinese travelers now represent almost half of all outbound trips from China. They organise everything themselves: flights, hotels, activities. No big tour groups, no fixed programme Chinese decide on their own. If you manage a hotel, a restaurant, an attraction or any tourism product, this change is important for you. The old model with…

  • Xiaohongshu (Rednote): The Solution for Tanzanian Tourism Agencies for China Market

    Listen up: If you’re a Tanzanian travel agency safari outfits in Arusha, beach hustlers in Zanzibar, or Kilimanjaro climbers you’re staring at a $2-3 billion China outbound pie in 2026, with Africa snagging 10-15% growth. 🙂 By Olivier Verot, Founder of chinesetouristagency But forget partnerships; they’re bloated, slow, and eat 50-70% commissions. Xiaohongshu (Rednote): The…

  • Chinese New Year 2026: Outbound Travel Boom Predictions…

    Listen, if you’re in tourism hotels, attractions, airlines, or retail and you’re not gearing up for Chinese New Year (CNY) 2026, you’re leaving serious “money” on the table. 😉 Chinese New Year 2026: Dates, Outbound Travel Boom Predictions, … Top Destinations & Prep Tips for Tourism Businesses By Olivier Verot, Founder of (GMA) This isn’t…

  • China Holidays 2026: Essential Insights for Tourism Businesses

    The Tourism players eyeing China in 2026, you have got the world’s largest domestic tourism market to contend with over 6 billion trips projected during peak periods according to recent industry forecasts. yes 🙂 in China Holidays here aren’t just days off; they’re seismic events that spike crowds, prices, and chaos at airports, high-speed rails,…

  • 12 Effective Tourism Marketing Strategies to Attract Chinese Travellers

    If you still think Chinese tourists are coming just because you printed a brochure in Mandarin, think again. The new generation of Chinese travelers is digital-first, picky, and driven by emotion not discounts. by Marcus Zhan, Managing Director of GMA… I’ve worked with tourism business in China for years, and I’ll say it straight:” if…

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    Retail Travel: The Top 5 Social Media Apps to Reach Chinese Consumers

    If you have ever tried to promote a retail or travel brand in China, you already know it is a completely different digital world. Forget Instagram, Facebook, or YouTube. The Chinese online ecosystem runs on its own powerful set of platforms where people discover products, share experiences, and make purchases without ever leaving the app….

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    “Daka” Culture: How to Attract Chinese Tourists Through Photo Experiences

    here’s a full, practical article about the “Daka 打卡” culture in China, tailored for tourism professionals and SMEs. I am Olivier VEROT and I will explain with super actionable, and written like a consultant who knows China marketing inside-out. STARTING 🙂 Understanding “Daka” Culture: How to Attract Chinese Tourists Through Photogenic Experiences Have you ever…