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Tongcheng Travel, a Chinese internet travel operator, appears to be following the adage “catch ’em young” in its efforts to increase brand awareness among millennials and Gen Zers through a variety of recent marketing initiatives. Tongcheng Travel, formerly known as Tongcheng-Elong, rebranded as ly.com in late April 2020. The company’s new name and logo reflect…
Ethiopia is working with China to build up the country’s tourism industry, hoping to draw in more Chinese visitors. In Oromia, the largest regional state in Ethiopia, local and Chinese tourism professionals are collaborating to highlight the region’s hidden treasures in order to attract tourists.Recently, Oromia Tourism Commissioner Lelise Dhugaa told Xinhua that cross-cultural cooperation…
Bishnu Pukar Shrestha, the ambassador of Nepal to China, stated on Sunday at a tourism-related event in Beijing that Nepal strongly adheres to the “one-China” policy and is dedicated to not permitting any action on its soil that is directed against China. The remarks were made by the ambassador on Sunday night at a gathering…
China’s central bank and the Ministry of Culture and Tourism issued a joint announcement on Monday regarding the enhancement of financial support for the culture and tourism industries, including the expansion of financing measures and the reduction of financing costs for businesses, in order to boost the recovery of this COVID-ravaged sector. The two departments…
Everybody in China dream to travel again… and many people are talking about fancy destination like Africa, and the beautiful Kenya. Wednesday marked the launch of a six-month campaign by Kenya’s tourism marketers to promote domestic tourism, which had been impacted by the COVID-19 pandemic. Betty Radier, chief executive officer of the Kenya Tourism Board,…
Egypt used to receive 500,000 Chinese travellers, and with the crisis It is complicated for Chinese tourists to fly to Egypt, but the situation might Change. 65th Anniversary of Egypt-Chinese Relations. The Chinese Ambassador to Cairo Liao Liqiang marked the 65th Anniversary of Egypt-Chinese Relations. He stated that China is Egypt’s largest trading partner. Liqiang…
The local tourism industry is booming in China, and Xiaohongshu(the instagram of China) is playing a role in local promotion in 2022. The world is more beautiful with the help of PS (photoshop) Billboards are now a thing of the past, and what they can advertise are posts on their social networks like pic sharing…
China and Morocco are business partner. Good news for all tourism players and Morocco Brands that want to sell in China. The Sino-Moroccan Virtual Forum on Tourism was organized by the Chinese Ministry of Culture and Tourism in partnership with the Moroccan Minister of Tourism. More than 150 participants from the…
With government restrictions on Covid-19, billions of people are at home, crippling international travel and tourism. The tourism market is being hit hard, with massive job cuts. One in ten jobs and 10% of global GDP are linked to travel and tourism. Up to a third of these jobs, or more than 100 million jobs,…