MARKETING TO CHINA AGENCY
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When trying to attract wealthy Chinese tourists it is important that you take into account the following biases. For example, many of these people have a reputation for spending large amounts of money overseas; however, this isn’t always true because there are plenty who prefer not to spend much at all, as we will see…
Charlene Chu, renowned among China watchers for her warnings of a debt bubble during her tenure at Fitch Ratings, claims that the pain for Chinese real estate loans is just beginning. China Evergrande Group and others have defaulted on a multitude of bonds as a result of Beijing’s sweeping crackdown on real estate leverage. According…
Analysts claim that the confidence in China’s real estate market is in dire need of a boost after news of purchasers stopping their mortgage payments shook bank stocks and sparked concerns of a systemic crisis. The impact of the most recent events on demand and pricing for residential housing, one of the largest financial assets…
The time has come to establish a foothold in China, thanks to technological breakthroughs China is preparing to issue a digital version of its currency, the yuan. That said, if you want to start a business in China, now is the right time to do so, as technology has given rise to professional employer organizations…
The digital nomad movement is on the rise. More people are ditching their desks and location-based jobs to work remotely for companies around the world, and China’s workforce is a growing part of this trend. Some of these digital nomads may be coming from within China; others might have moved to China from other countries…
To understand marketing in China in 2020, you first need to have a good knowledge of these five terms that have become an integral part of Chinese marketing. They are not just passing fads, but lasting trends that reflect the changing preferences and habits of Chinese consumers. If you would like to know more, read…
You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you. Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…
By opening up to more merchants, the Xiaohongshu social e-commerce platform expands its restrictive vendor account settings to include sellers of all sizes rather than just registered trademarks. This allows the platform to advance its marketing initiative. It seeks to improve the monetization of its users and traffic. The application is one of some content-driven…
China offers many business opportunities for foreigners and locals alike. However, the level of success depends on your strategy. The unstable nature of doing business in China explains why some foreign entrepreneurs get rich by investing there, while others are frustrated. The difference between these two groups of people is that one group has explored…