MARKETING TO CHINA AGENCY
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You hear the number 175 million and it sounds huge. That is the forecast for Chinese outbound trips this year. After more than ten years helping brands in China reach travelers, I see this number as a real turning point. Claire VEROT , GMA France Let me explain what outbound tourism means…. if you are…
If you still think Chinese tourists are coming just because you printed a brochure in Mandarin, think again. The new generation of Chinese travelers is digital-first, picky, and driven by emotion not discounts. by Marcus Zhan, Managing Director of GMA… I’ve worked with tourism business in China for years, and I’ll say it straight:” if…
If you have ever tried to promote a retail or travel brand in China, you already know it is a completely different digital world. Forget Instagram, Facebook, or YouTube. The Chinese online ecosystem runs on its own powerful set of platforms where people discover products, share experiences, and make purchases without ever leaving the app….
in 2025-2026 : If you want short action: focus on WeChat Channels for conversion and service, Douyin Travel ecosystem for discovery bookings, and Xiaohongshu (RED) for trust and decision-stage content. Each platform needs different content, measurement, and campaign mechanics I am Marcus Zhan. very practical, technically detailed, Chinese-marketer voice you’d expect from a senior China…
If you are looking in 2025, then it is no secret for you that Chinese outbound tourism is an incredible opportunity for your business BUT it is not easy. You’ve probably tried to contact Chinese tour operators, maybe you even tried to promote your services to Chinese travelers but with no success so far. Don’t…
10 Expert Tips to Attract Chinese Tourists in 2025 Strategies from Chinesetouristagency, leading agency in travel in China 1. Leverage Social Media Platforms Dominated by Gen Z & Millennials Chinese travelers heavily rely on platforms like Xiaohongshu (RED), Douyin (TikTok), and WeChat for travel inspiration and booking decisions. Create bite-sized, visually engaging content (e.g., short videos, user-generated reviews)…
(2024 update) Navigating the Chinese tourist market can feel like a trek through uncharted territory. Chinese people have a different culture, different traveling habits, and shopping behaviors, and above all, they expect other factors that you might not consider. So how to effectively attract Chinese consumers to your destination? This blog post is packed full…
10 actionable strategies for hotels to attract Chinese tourists, based on Chinese market insights and translated trends: 1. Accept Chinese Mobile Payments Integrate Alipay and WeChat Pay at all touchpoints (front desk, restaurants, spas). Chinese tourists prioritize cashless convenience, and seamless payment systems boost trust and spending. 2. Offer Chinese Breakfast Options Serve congee, soy milk, steamed buns, and jasmine tea…
10 trends about Chinese tourists in Italy, synthesized from Chinese sources and translated into English: Key Insight: Italy’s blend of luxury, culture, and photogenic landscapes aligns perfectly with Chinese travelers’ priorities, but seamless digital integration and tailored services are critical to sustaining growth. The market is split between high-end shoppers and experience-driven millennials, both demanding authenticity and convenience….